![The Winning Ticket, with Jeff Morander - podcast episode cover](https://artwork.captivate.fm/106e3e4d-482d-4005-bc51-a57c9e5f3676/7MaaQy5C5-dpkKQ_luJv5pbs.jpg)
Episode description
Jeff Morander, a ticketing executive with over 30 years of proven experience directing sales strategy across the NHL, NBA, WNBA, and the NFL, talks about playing a key role in the NHL Winter Classic and NHL All Star Games, the differences in working on both sides of the American/Canadian border, skill vs. will, and being the stepping stone for others.