Episode description

In this episode, we dive deep with Diarra Bousso, founder of DIARRABLU, as she shares her journey from math teacher to fashion-tech entrepreneur. Diarra explains how she uses generative AI and algorithms to design sustainable fashion, significantly reducing textile waste. She highlights how AI has accelerated her design process, enabling her team to meet growing demand and rethink their approach to fashion.
Diarra emphasizes the importance of embracing AI as a creative partner, sharing her philosophy of transparency in growth: “I can’t tell you to level up if I’m leveling up in private.” By openly sharing her processes, she fosters collaboration and continuous learning within her team.
The episode concludes with Diarra’s vision for the future of fashion, where technology, tradition, and creativity merge to challenge industry norms. Her insights offer inspiration and practical advice for designers and entrepreneurs looking to leverage AI in a human-centered, innovative way.

DIARRABLU's website: Conscious Contemporary Lifestyle Brand – diarrablu
Diarra’s TED talk: TEDTALK – diarrablu 
Diarra's website: Diarra Bousso 

00:00 - Introduction to Diarra Bousso
00:40 - From Math Teacher to Fashion Designer
01:18 - Using AI to Visualize Fashion Designs
02:09 - Speeding Up the Fashion Design Process
03:34 - Fast, Sustainable Fashion with AI
05:40 - Customizing Fashion with AI Tools
07:59 - Creatives’ Resistance to AI
09:37 - AI as a Creative Amplifier
12:09 - Celebrating AI Successes in the Team
15:26 - AI as a Thought Partner for Strategy
23:11 - AI in Hiring and Operations
30:24 - Selling Designs Before They Exist
40:03 - “Leveling Up in Private”
49:33 - Teaching and Leading with AI
51:06 - Final Thoughts and Reflections

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Show edited by Emma Cecilie Jensen.