Episode description
What does it take to manage the social media account of an A-list celebrity? Marketing manager Cassie Petrey knows! In this episode, host Michelle Thames and Cassie Petrey discuss Cassie's career as a social media manager for some of the most recognizable names in music. Cassie gives a behind-the-scenes look at what a celebrity social media manager does and she shares the social media tips she gives all her clients to be successful.
Cassie Petrey has been the woman behind some of the most iconic artists’ social media marketing including Backstreet Boys, Camila Cabello and Britney Spears. Cassie is the co-founder of Crowd Surf, a leading marketing and music management firm. She is an original fan girl whose ‘tween admiration for the Backstreet Boys led her at age 12 to create a newsletter that reached fans worldwide — then years later she helped seal the band’s decades-long superstardom by re-introducing them to next-generation fans. At age 17 as a college rep for Warner Music Group, Cassie was among the first in the music industry to recognize the vast marketing potential of nascent mid-2000s platforms Myspace and Facebook. Her company Crowd Surf has worked with tech giants Apple and Google, and labels such as Universal, Disney, Sony, Warner and more. Cassie is a Forbes 30 Under 30 and Billboard 30 Under 30 recipient, and she is a leading social media and artist management Hollywood powerhouse.
WATCH INTERVIEW ON YOUTUBE: https://youtu.be/N_HtqiHIwmQ
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