Episode description
Use your marketing efforts to build an online community. Join Michelle Thames, Cassie Tucker, and Erika Spitzley as they talk all about community building in the digital space. Learn how to create marketing that's about more than just asking people to buy from you, it's about creating a loyal following that will help you build long-term brand equity.
Erica Spitzley is a PR and Brand Marketing Consultant for brands in the CPG space, with experience working for companies like Not Your Mother's Haircare and Entreprenista Media.
Cassie Tucker is the Co-Founder and Director of Marketing for CAMM Media, a digital media agency providing marketing strategy and organizational solutions to small business owners.
Together, Erica and Cassie host the Marketing Happy Hour podcast, a weekly happy hour with their peers in marketing, where they're sharing career insights, social media strategies, and brand marketing tips for Millennial and Gen Z marketers. Their past guests have shared their experiences from working with brands like Rare Beauty, Disney, LinkedIn, YouTube, Auntie Anne’s, and more. Whether you’re working for a corporate brand or building your own business, each episode will give you new insights that you can take immediate action on. Grab your favorite drink and listen in! Learn more: marketinghappyhr.com
WATCH INTERVIEW ON YOUTUBE: https://youtu.be/lUYWMGYbohI
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