Episode description
Learn to use marketing analytics to grow your business. In this episode, host Michelle Thames is joined by Kiva Slade to discuss how businesses can use their marketing analytics to identify room for growth and pivot in the right direction of their business goals. Kiva shares how looking at analytics can help businesses determine the right channels for their marketing efforts, and what marketing managers should keep an eye out for.
Kiva Slade is the owner and lead consultant of The 516 Collaborative. As an analytics and operations consultant, she is committed to helping businesses use data and analytics for data-driven decision-making. Kiva collaborates with her clients and gives them the high-level strategy, data, and operational excellence they need to show up as their best selves in their business and personal lives.
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