Episode description

EDITORS NOTE: If you want to see some of the work/imagery referenced in this podcast, you can follow along with timestamps on the blog.

Graphic designers are tasked with creating new and all-encompassing identities for institutions, from signage to promotional materials and even swag. But what happens after the job is done and the institution is responsible for implementing their new identity all on their own?

The work of Paula Scher, a designer and partner in the New York office of the international design consultancy Pentagram and one of the world’s most acclaimed graphic designers, pushes the boundaries of visual communication while establishing a template meant to be tinkered with. She provides her clients with a kit of parts in the form of typography that will serve them and their institutions for years to come.

Scher has established a legacy by pushing the boundaries of what typography can be. She isn’t afraid to invent new typefaces or use existing ones in completely unexpected ways to communicate the mission and aspirations of the project. Her work demonstrates that graphic design can be much more than letters and shapes on a page, but rather a tool to provoke, engage and even shape the way people occupy a space.

To accompany the episode, I added some of the images from Paula's presentation on my blog here.

Enjoy!

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