Episode description

In today’s episode, MaryLeigh Bliss, the Chief Content Officer of YPulse, dives into the dynamics of social media and its significance for brands aiming to connect with young consumers. 

Key takeaways:

On Beyond TikTok. While TikTok remains a dominant force, your social media playbook isn't solely a TikTok playbook. Young consumers, on average, use six social platforms.

The Next Big Thing.  Experiment with new platforms ... but don't put all of your eggs into the latest trend basket.

All About Authenticity. Timeliness matters. Empower your social media teams to adapt, respond, and take advantage of platform trends.

 One and Done? Maybe. It's better for brands with limited resources to excel on one platform authentically than to spread thinly across multiple platforms.

X Doesn't Mark the Spot. It’s ok to forget about X, but not text. Use your words in the comments sections of other platforms. 

Regular People Resonate. Leveraging user-generated content and spotlighting regular people's posts in advertisements or social media feeds resonates well with young consumers.

It’s Not Your Intern’s Social Media Team.  Social Media is *the* place where consumers (13-39 y/o) report seeing advertisements that made them decide to make a purchase. Staff this vital part of your marketing team with experts who understand each platform.