Episode description

In today's digital age, understanding tween behaviors is crucial for marketers seeking to connect with this influential demographic. Because of the legal regulations put into place to protect young children, direct surveys of 8–12-year-olds are challenging to conduct. As a result, there hasn’t been any robust survey data available – until now. 

Joining us to explore this topic is MaryLeigh Bliss, Chief Content Officer at YPulse, a leading authority on Gen Z and millennial opinions and behaviors. Their latest report is based on a research survey they conducted directly with tweens, aged eight to twelve, and it provides valuable insights into this cohort’s habits, interests, and preferences. 

Tweens represent a dynamic and digitally savvy demographic whose behaviors and preferences offer valuable insights for marketers and parents alike. By understanding and adapting to their evolving opinions and behaviors, stakeholders can effectively navigate this unique stage of development and prepare for the future landscape shaped by today's tweens.