Episode description

In this episode, Corey chats with Brandon Wheeler, Founder/President at Marketing Six, about how he helped build Scorpion into a dominant force in legal marketing before stepping away to forge his own path. Brandon shares the lessons he learned scaling a niche agency, the challenges of hiring and leading a sales team, and the strategies that drive long-term client relationships. He also opens up about balancing work and family and why true success goes beyond financial gain.

If you want to grow a specialized agency, build strong client relationships, and create a business with real impact, tune in.

Episode Highlights:

- Scaling Scorpion: How Brandon co-founded and scaled Scorpion into a leading legal marketing agency

- Building a Sales Team: The biggest challenges of hiring, training, and managing a high-performing sales team

- How to Create Impact: The mindset shift that took Brandon from feeling unfulfilled to making a real impact

- Growth Strategies: Why client relationships and trust are the key to long-term agency growth

- Finding Alignment: How agency owners can align their business with purpose and long-term vision

- Work Life Balance: Strategies for balancing agency growth with personal well-being and family life

Key Insights:

- Specialization Drives Growth: Scorpion’s success stemmed from focusing on a niche market (attorneys), proving that serving a well-funded, specific industry can accelerate agency growth.

- The Right Business Partner is Critical: Choosing a fully committed partner, not just someone involved, can make the difference between scaling successfully and struggling with misalignment.

- Client Intake Can Make or Break Success: A well-optimized intake process is essential for converting leads into high-value clients and ensuring marketing efforts translate into real results.

- Take the Leap! There’s Nothing Stopping You: Scaling an agency is daunting, but the biggest barrier is often hesitation—start creating your vision and take action.

The resources mentioned in this episode are:

- Become the go-to authority in your perfect vertical market - Corey’s 3-Month Intensive Program: http://coreyquinn.com/dsa

- Connect with Brandon on LinkedIn: https://www.linkedin.com/in/wingmanbrandon

- Check out : Marketing Six: https://marketingsix.com

- Follow Marketing Six on TikTok: https://www.tiktok.com/@marketingsix

- Follow them on Instagram: https://www.instagram.com/marketing.six

- Check out Scorpion: https://www.scorpion.co

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This episode is sponsored by E2M, the #1 white-label partner for digital agencies. Visit https://www.e2msolutions.com/the-deep-specialization-podcast to get 20% off your first month.