Episode description

Struggling to scale your vertically positioned digital marketing agency? Finding it hard to stand out in a crowded market and attract premium clients? There’s a better way to grow your business - and it starts with building a strong foundation of leadership, culture, and strategy.

Join Corey Quinn as he sits down with Jason Hennessey, renowned SEO expert and Founder/CEO of Hennessey Digital, to uncover the secrets to building a thriving agency that stands the test of time. With years of experience in scaling and selling agencies and a proven track record in the legal vertical, Jason offers actionable advice tailored to agency owners looking to level up.

You’ll discover:

• How to create a clear vision and roadmap for your agency's growth
• The art of differentiation: standing out in a competitive market
• Leadership techniques for building and motivating a high-performing virtual team
• Strategies for client acquisition and sales, specifically in niche markets like legal
• Lessons from Jason’s journey, including how to embrace your "zone of genius" and learn from mistakes
• Advice for hiring excellent salespeople for your agency (and why Jason failed at this in the beginning)

 If you’re ready to transform your vertically-focused agency into a legacy business and take your team to the next level, this episode is a must-listen.

“When we sell, we don’t really hard sell. We educate… and we’re so willing to say no if we’re not a right fit.” - Jason Hennessey

Here are some actionable key takeaways for agency founders:

- Understanding your zone of genius helps in effective delegation. By focusing on what you do best and delegating the rest to capable team members, you can unlock significant growth and efficiency for your agency.

- Strong leadership is crucial for scaling your agency and ensuring operational excellence. Hiring the right leaders enables you to focus on strategy and big-picture goals.

- Maintaining a strong culture in a virtual environment is essential. A thriving culture transcends physical offices. Creating a cohesive and engaging virtual workplace fosters collaboration and loyalty, even in distributed teams.

- Sales strategies should focus on education rather than hard selling. Educating your clients and building trust positions your agency as a knowledgeable and client-first partner, leading to long-term relationships and better outcomes.

- A vivid vision provides clarity and direction for your company. Clearly articulating your agency’s long-term vision inspires your team, aligns efforts, and attracts clients who resonate with your mission and values.

The resources mentioned in this episode are:

- Check out Hennessey Digital & Book a FREE 1-hour consultation: https://hennessey.com

- Connect with Hennessey Digital on LinkedIn: https://www.linkedin.com/company/hennesseydigital

- Check out Jason’s website: https://www.jasonhennessey.com

- Connect with Jason on LinkedIn: https://www.linkedin.com/in/jhennessey

- Listen to The Jason Hennessey Podcast: https://www.jasonhennessey.com/podcast

- Buy his books, “Law Firm SEO” & “Honest SEO”: https://www.jasonhennessey.com/books

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This episode is sponsored by E2M, the #1 white-label partner for digital agencies. Visit https://www.e2msolutions.com/the-deep-specialization-podcast to get 20% off your first month.