Episode description
Episode description
"If I would have called my services Fractional CMO 10 years ago, people would have thought I was crazy. Now, the market's ready for it.” – John Jantsch, Founder of Duct Tape Marketing.
In recent years, we’ve witnessed the resurgence of fractional CMOs - Why now?
With the pandemic, many companies were caught red-handed for their lack of marketing strategy - coupled with financial strains, economic headwinds, and smaller budgets, the environment brought about opportunity for fractional CMO services to thrive.
That is the very same opportunity today’s guest, John Jantsch, seized with this company, Duct Tape Marketing. It operationalizes fractional CMO services by providing a repeatable and proven framework they license out.
The proof is in the pudding: John’s marketing methodology has helped numerous companies grow from a few million to double digits. He joins the show to dive deep into the fractional CMO world and how to succeed both in the role and if you’re planning on hiring one.
Corey and John cover topics like balancing scale with processes, how to avoid the dreaded scope creep, what to look for in a fractional CMO, and how much you should be prepared to shell out for the role.
Here’s what we cover in this episode:
- What the fractional CMO role is.
- How to run a repeatable framework and roadmap as a fractional CMO.
- Success stories on multiplying revenue with a fractional CMO.
- How to tell if your business is ready for one.
Here are some actionable key takeaways for agency founders:
- Your CMO should be obsessed with the customer experience and represent their voice within the company.
- Beware of the scope creep if you’re providing marketing services.
- Hiring a fractional CMO? Look for candidates with repeatable processes.
- Mitigate risk in marketing by hiring someone who’s built where you need to get to.
The resources mentioned in this episode are:
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