Episode description

"Unlike other professions, there's a helping atmosphere in law. They're always networking and talking with each other." Brendan Chard, Founder of The Modern Firm.

And, it was those initial referrals that got Brendan into many of the local attorney firms in Ann Arbor some 20 years ago. Born into a family of lawyers, you could say that the legal vertical is in our guest’s blood, and he almost went to law school himself. 

But destiny had other things in mind: Brendan somewhat accidentally founded his agency, The Modern Firm, while still in college, and has been running it successfully for over 20 years. Now that’s a story worth telling on the Deep Specialization Podcast!

Brendan and Corey dive into the long journey of The Modern Firm, how it has grown from a one-man show into a 17-person strong team that still mostly grows through referrals and inbound leads, and all the management and agency leadership advice Brendan has accumulated along the way.

Here’s what we cover in this episode:

- How Brendan got into building websites for the legal vertical.

- Going from a one-man show to a team and learning to let go and delegate.

- How Brendan’s firm acquires repeat business and why lawyers are a special breed of buyers.

- Positioning your business tightly to drive inbound.

Here are some actionable key takeaways for agency founders:

- High-performing teams have leaders who also think of the career development of their teams.

- Being great at storytelling can be a great differentiation for a website agency.

- When you’re high on inbound leads, sales is more about connecting and assessing the fit.

- If you’re hiring for content and marketing, you need to look for deep vertical knowledge in the candidates.

The resources mentioned in this episode are:

- Connect with Brendan on Linkedin Here

- Check out Brendan’s firm Here

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