Katie Perry (no, not the singer) is VP of Marketing at Public.com. I'm so pumped about this episode because Public has plowed through and grown SO much since launching in 2019. They've raised $310 million to date at a $1.2 billion valuation. 100 employees and based out of New York. No wonder they're so fast. Prior to Public, Katie held leadership roles at media and creative agencies including 360i and Comscore, and was Head of Brand Marketing at Suzy (a Series C tech startup). Public is an inves...
Sep 20, 2021•52 min•Ep 51•Transcript available on Metacast Allan Dib is Managing Dictator at Successwise. Also: he's the bestselling author of The 1-Page Marketing Plan (Amazon’s #1 global marketing book). I have basically memorized how this 1-page plan looks because I look at it so much. I have used it for my own business and for every single client I work with. Because it’s simple AND powerful. Link to this book is at the end of the show notes. he's helped over 250,000 businesses around the world clarify their marketing strategy he's built sever...
Sep 13, 2021•48 min•Ep 50•Transcript available on Metacast Prepare for something different, fun and fast! This is a BONUS 10-min. episode with Sergey Ross on the fastest ways to understand how marketing works. Because when your marketing is working, you'll know it. And this goes beyond attribution. Sergey is the host of the Media Camp podcast and now he's building out his Youtube channel (SRE. live) Sergey works on podcast and video production at Crowdlinker. Here's what we hit on: Don't forget to ask your customers "where did you find me?" WOM is still...
Sep 03, 2021•12 min•Ep 49•Transcript available on Metacast Eric and I go way back. Eric Rasmussen is Head of Consumer Insights at 23andMe. Prior to that, Eric led research at Groupon, Shutterfly, eBay, and Yahoo! We both worked at Groupon a few years ago. We used to meet 1:1 to talk insights - I would share what we were working on with the growth marketing team, and Eric would share his team's research. 23andMe was founded in 2006, has 700+ employees and is based out of CA. They raised Series F ($868.6M total) and recently went public. 23andMe is the le...
Aug 30, 2021•47 min•Ep 48•Transcript available on Metacast I'm intrigued by the blend of sales and marketing in business, and that's one of the reasons I had Scott on the show. He's also just an all-around great person. Scott Leese is sales consultant and strategic advisor to startups around the world. He's got deep experience building and scaling sales orgs at SaaS companies. Scott founded Scott Leese Consulting in 2016 with a focus on companies scaling from $0 - $25m ARR. He also wrote a book - Addicted to the Process (2017) - that’s rated 4.7/5 stars...
Aug 23, 2021•44 min•Ep 47•Transcript available on Metacast This is one of those episodes where I definitely clicked with the guest. I think the feeling is mutual because if you listen to the very end, Kate says "love you." Kate Bradley Chernis is Founder & CEO of Lately. As a former marketing agency owner, Kate created the idea for Lately out of spreadsheets for then-client Walmart, and got them a 130% ROI, year-over-year for three years. Now at Lately, they're getting 98% sales conversion using organic marketing. Lately was founded in 2014, has ~17...
Aug 16, 2021•50 min•Ep 46•Transcript available on Metacast Prepare for something different, fun and fast! This is a BONUS 10-min. episode with Sergey Ross on what you need to know and do when you're hired to head up marketing at an early stage startup. I met Sergey on LinkedIn! Sergey is the host of the Media Camp podcast and now he's building out his Youtube channel (SRE. live) Sergey works on podcast and video production at Crowdlinker. He's been makin' podcast video clips for me for months...he's my go-to for video. Here's what we hit on: Do not assu...
Aug 09, 2021•12 min•Ep 45•Transcript available on Metacast When I started recording the episode with Christopher Lochhead, I immediately felt like I was in the (virtual) room with a legend. Christopher is a retired entrepreneur and 3X Silicon Valley public company CMO. He makes content (podcasts, books, newsletters, links to all those at the end of the show notes) for entrepreneurs and marketers with a different mind . I found out about Christopher from LinkedIn, left a comment on a post, and he invited me to read the Category Pirates newsletter. This i...
Aug 02, 2021•56 min•Ep 44•Transcript available on Metacast You can and should do voice of the customer research at your startup, ongoing. Ongoing, because things change pretty quickly in the world, and you want to have a good pulse on what's happening in the world of your target audience. In this episode I spoke with Nicholas Scalice, host of the top-rated Growth Marketing Toolbox podcast, on the topic. Nicholas and I talked about the process to use to better understand your target audience including: What is voice of the custo...
Jul 26, 2021•29 min•Ep 43•Transcript available on Metacast Ramli John is the Managing Director at ProductLed (community for PLG professionals) and host of Growth Marketing Today (top 5% podcast). ProductLed has a Slack community of 6,500+ product-led growth enthusiasts and world-class PLG practitioners. If you're trying to get both a high-level understanding plus dig deeper into PLG, this is the episode for you to listen to. Some more fun facts about Ramli: - he's the author of Product-Led Growth and Product-Led Onboarding - he's got an array of skills ...
Jul 20, 2021•48 min•Ep 42•Transcript available on Metacast Prepare for something different and fun and fast! This is a BONUS 10-min. episode with Kourtney Simons on perfectionism. I met Kourtney way back in 2006 at Accenture. Kourtney has worked on marketing at MSNBC, Disney, and Netflix. Here's what we hit on: What does perfectionism mean; I asked Kourtney if she's a perfectionist...and also shared myself; Why perfectionism is particularly hard when you're a marketer at a startup; How do you know you're stuck in the "perfectionist" mindset; Why i...
Jul 15, 2021•13 min•Ep 41•Transcript available on Metacast Amy Volas, founder and CEO of Avenue Talent Partners, joined me on the show. She's such a fun lady. Amy helps startups hire sales leaders without the cringe. Amy has been a sales leader at ZipRecruiter, Indeed, and Yahoo! She has personally closed $100MM+ in revenue (and counting). She's got 70+ recommendations on LinkedIn. Woah. Amy also co-hosts the #1 weekly virtual sales happy hour (Thursday Night Sales). This is a marketing podcast. Why am I bringing on Amy Volas, sales rockstar, on the sho...
Jul 08, 2021•46 min•Ep 40•Transcript available on Metacast Prepare for something different and fun (and fast!). Switching it up like I love to do, this is a BONUS 10-min. episode with Kourtney Simons on how to do marketing when you have a shoe-string budget or no budget. I met Kourtney way back in 2006 at Accenture. Kourtney has worked on marketing at MSNBC, Disney, and Netflix. She has a wonderful personality and is a wonderful person. Here's what we hit on: Starting from a place of "let's get our foundation right, first" vs. marketing channels; ...
Jul 02, 2021•16 min•Ep 39•Transcript available on Metacast In this episode I was interviewed by Tristan Pelligrino, host of Recorded Content and co-founder of Motion, about a hidden treasure that’s within every podcast episode – beyond just the audio file. A podcast provides a way to have amazing conversations. And it also provides a way to present raw & unfiltered thoughts through solo episodes. But that’s as far as most podcasters go. B2B podcasters don’t realize there’s often a hidden treasure within every episode – beyond just the audio file. He...
Jun 28, 2021•43 min•Ep 38•Transcript available on Metacast Christina Mautz, CMO and head of sales at Moz, joined me on the show. This is an interesting episode because Christina has that unique experience - a CMO that also heads up the sales team. Christina's been a marketing executive at Amazon and Yahoo!, as well as a few Seattle VC-backed SaaS startups where she earned the nickname “Chief Problem Solver.” Moz was founded in 2004, has ~170 people, and is based out of Seattle, WA with offices in Vancouver, BC and Cork, Ireland. They've raised Ser...
Jun 22, 2021•48 min•Ep 37•Transcript available on Metacast Meghan Hurley joined me on the show to talk about yummy food and marketing. Meghan Hurley is Head of Marketing at Farmer’s Fridge. She's also a founding member of Chief (the private network of women leaders that are helping and supporting each other). Meghan has held marketing leadership roles at Trunk Club, Peet’s Coffee, McCain Foods, and Whole Foods. Farmer’s Fridge was founded in 2013, has ~150 people, and is based out of Chicago, IL. They've raised Series C ($42M total). Farmer’s Fridge is ...
Jun 14, 2021•44 min•Ep 36•Transcript available on Metacast I'm a huge fan of Chris Walker. He's actually one of the main reasons I launched this podcast. Chris started a company - Refine Labs - a demand accelerator for B2B SaaS companies. Chris started a weekly event, Demand Gen Live, about 1 year ago and still going strong with 45+ attendees every week. Chris has 60k+ followers on LinkedIn. Most importantly, he's such an inspiration to all sorts of marketers, all different ages, and different walks of life, that all understand this idea of "the modern ...
Jun 07, 2021•52 min•Ep 35•Transcript available on Metacast Sara Kinsey is Head of Digital Marketing, Demand Generation, and Events at Gem. She's been there for 2+ years. Prior to Gem, Sara was at Unifi Software (acquired) and Alteryx (IPO’d). Sara is a true B2B SaaS leader. Gem was founded in 2017, has 110 people, and is based out of San Francisco, CA. They've raised Series B ($48M total). Gem is the platform for modern recruiting. Like what Hubspot does for marketers, Gem does for recruiters and hiring teams (find, engage, and nurture top talent)...
May 31, 2021•46 min•Ep 34•Transcript available on Metacast Daniel Huerta is Digital Marketing Manager at Udacity. Before that, Daniel headed up marketing at Workify (HR tech startup) for 4+ years, running their content and demand generation efforts. Daniel is also the co-host of The Modern People Leader podcast. We covered both Udacity and Workify during this podcast session. Udacity was founded in 2011, has 2000+ people, and is based out of Mountain View, CA. They've raised $235M in funding. Udacity’s mission is to train the world's workforce in ...
May 24, 2021•51 min•Ep 33•Transcript available on Metacast Cassidy Shield is VP of Marketing at Narrative Science. Before Narrative Science, Cassidy served as VP of Marketing at Gogo, VP of Marketing at NetCracker, and spent 13 years at Alcatel Lucent (purchased by Nokia). He's also a fellow Kellogg alum! Narrative Science was founded in 2010, has 88 people, and is based out of Chicago, IL. They've raised Series D ($43.4M total). Narrative Science humanizes analytics with data storytelling (not dashboards). Data should be understandable for everyo...
May 17, 2021•46 min•Ep 32•Transcript available on Metacast Kyle Lacy, CMO (and Chief Mario Officer!) at Lessonly, joined me on the Modern Startup Marketing podcast. Kyle has been recognized as one of Indiana’s Forty-under-40, is the author of 3 books, built the content marketing team from scratch at ExactTarget (acquired by Salesforce for $2.6B), led marketing at OpenView Venture Partners, and advises a couple of tech startups besides his full-time role. Lessonly was founded in 2012, has 200+ people, and is based out of Indianapolis, Indiana. They've ra...
May 10, 2021•44 min•Ep 31•Transcript available on Metacast Alvaro De La Rocha, CMO at Bespoke Post, joined me on the Modern Startup Marketing podcast. Another Kellogg connection on the show! Plus the co-founders are also from Kellogg. What a team! Alvaro has held previous roles at Ogilvy and Microsoft, on both the product and marketing side. Bespoke Post was founded in 2011, has 73 people, and is based out of NYC. They've raised $8.9M in funding. Bespoke Post is goods and guidance, delivered monthly. Themed boxes full of enviable...
May 03, 2021•50 min•Ep 30•Transcript available on Metacast I spoke with Lesley Crews from Sweet Fish Media on the B2B Growth podcast. They've been going deep into the world of demand generation for the month of April - sweet! In this episode we discuss modern demand gen for startups and the playbook I wrote up that outlines key themes in more detail, including: The difference between lead gen and demand gen; Old vs. new demand gen and the key differences that will get you results; Your demand gen strategy should focus on the buyer, not you; How to...
Apr 30, 2021•26 min•Ep 29•Transcript available on Metacast Jeroen Corthout, co-founder at Salesflare, joined me on the Modern Startup Marketing podcast. Salesflare was founded in 2014, has 8 people, and is based out of Belgium. They've raised Seed funding ($406K). Salesflare is the perfect CRM for any startup or small B2B business that wants to make more sales with less work. No more manual data entry. The CRM fills itself out by synchronizing with your email, calendar, phone, social media, and organizes all this data for you. There’s a free trial (no C...
Apr 26, 2021•53 min•Ep 28•Transcript available on Metacast Tera Hudson, Senior Marketing Manager of Demand Gen at The Mom Project, joined me on the Modern Startup Marketing podcast. Prior to The Mom Project, Tera was at InStride (reinventing the education of today’s workforce in partnership with leading global universities) and TeleSign (communications platform as a service or CPaaS, a Series B tech startup). The Mom Project was founded in 2015, has ~270 people, and is based out of my personal favorite, the hard-working Chicago, IL. They've raised Serie...
Apr 19, 2021•47 min•Ep 27•Transcript available on Metacast Peep Laja, founder of 3 companies (Wynter, CXL and Speero) joined me on the Modern Startup Marketing podcast. Peep has been building companies for years. He founded a SaaS startup back in 2009 for building and selling online courses (it didn’t work out) and now running these companies. Peep has really grown his audience on LinkedIn and Twitter. 37k followers on Twitter and almost 26k followers on LinkedIn. Wow. People (including me) are following Peep's thought leadership on building companies, ...
Apr 12, 2021•50 min•Ep 26•Transcript available on Metacast Grace Woods, VP Global Head of Marketing at Patreon, joined me on the Modern Startup Marketing podcast. Prior to Patreon, Grace held executive roles at Flexport, Kloudless (Series A startup), and Salesforce (for 5 years). Patreon was founded in 2013, has over 200 people, and is based out of San Francisco, CA. They've raised Series E ($258.3M total). Patreon is a creator-founded membership platform that helps creators change the way their art is valued through a direct relationship with their fan...
Apr 05, 2021•51 min•Ep 25•Transcript available on Metacast Jared Jost, VP of Marketing at PatientPop, joined me on the Modern Startup Marketing podcast. Prior to PatientPop, Jared was at Twistlock (cybersecurity startup that got acquired by Palo Alto Networks) and Smarsh (SaaS). PatientPop was founded in 2014, has ~450 people and is based out of Santa Monica, CA. They've raised Series C ($125M total). PatientPop makes it easy for healthcare providers to attract more patients, manage their online reputation, modernize the patient experience, and automate...
Mar 29, 2021•48 min•Ep 24•Transcript available on Metacast Are you ready for this? A twist on the typical Anna + guest format! One of my listeners suggested I ask myself the same questions I typically ask my guests...so basically interview myself. If you ever wanted to learn more about me personally, this will help! And as an added bonus, I ask my 7-year-old daughter some of the same questions. The result is sometimes hilarious and always super cute. In this episode I cover: What does marketing mean to me; Quick pitch about my company, who I'm for, what...
Mar 22, 2021•19 min•Ep 23•Transcript available on Metacast Aaron Pollack, CMO at Nanit, joined me on the Modern Startup Marketing podcast. Prior to joining Nanit in 2017, Aaron held various marketing roles at global brands such as Canary, BlackBerry, GreatCall and SiriusXM. Nanit was founded in 2016, has ~65 people, and is based out of NYC. They JUST finished raising Series C! ($75M total) Nanit has created an HD baby monitor that lets you track your baby’s sleep, breathing motion, and growth. So you get the sleep analysis, personalized tips, and immedi...
Mar 15, 2021•47 min•Ep 22•Transcript available on Metacast 
