45 - BONUS 10-Minute Episode On What You Need To Do When You're Hired To Head Up Marketing (Anna & Sergey)

Episode description

Prepare for something different, fun and fast!

This is a BONUS 10-min. episode with Sergey Ross on what you need to know and do when you're hired to head up marketing at an early stage startup.

I met Sergey on LinkedIn! Sergey is the host of the Media Camp podcast and now he's building out his Youtube channel (SRE. live) Sergey works on podcast and video production at Crowdlinker. He's been makin' podcast video clips for me for months...he's my go-to for video.

Here's what we hit on:

Do not assume anything;

What questions does the head of marketing need to ask;

Who else needs to be on the team and why;

Building out a marketing foundation is key (yes, I feel like a broken record but I don't care);

Create "beautiful rooms" for where you live online (using your marketing foundation info);

Then tell people about your "beautiful house";

What goals and metrics are you responsible for? Agree with your boss and make sure you align on timeline;

Ask some people in your target audience if the messaging on your website resonates.

You can find Sergey on LinkedIn: https://www.linkedin.com/in/sergeyrosslive/ 

For more content, subscribe to Modern Startup Marketing on Apple or Spotify (or wherever you like to listen).

You can find Anna on LinkedIn: www.linkedin.com/in/annafurmanov or visit this website: www.furmanovmarketing.com

Thanks for listening!