In this episode, I sit down with Playlist expert Mike Warner to delve into the fascinating world of targeted advertising, the challenges of music promotion, and the powerful role that AI can play in your playlist strategy. Mike warns about the dangers of targeting the wrong audience and emphasizes the importance of considering an artist's genre when reaching out to potential fans. He also shares personal anecdotes, including a friend's experience with directing family and friends to their music ...
Nov 07, 2023•50 min•Transcript available on Metacast In episode 6, I sat down with extraordinary visual artist, musician, and Metaverse expert Carrie Able, to discuss the fascinating intersection of AI, art, and the future of music. Throughout the episode, Carrie shares insightful perspectives on the unique art that we all know and love (like the art you can visit in museums) and how AI falls short in replicating its depth and creativity. She also delves into her exciting journey of creating standalone music that inspires art. We discuss the poten...
Sep 29, 2023•46 min•Transcript available on Metacast In this episode, we dive into the world of AI music-making tools and their rising popularity. My guest, Kristin Juel, did extensive research for Water & Music and had a LOT to say about why it is critical to get proactively out in front of all the AI tools that are coming to market and why it is empowering for artists to test and understand what’s available. This not only alleviates the fear of the unknown but also as Kristin says “Don't wait for it to become something that's a nuisance. Get in ...
Jul 18, 2023•45 min•Transcript available on Metacast On this episode of The Cyber PR Music Podcast, Ariel chats with an old friend and colleague. John Oszajca, a musician and digital marketer, and he shares his insights into using AI language models like Chat GPT for music marketing, emphasizing the importance of having a human-derived game plan and not solely relying on AI. He also shares his thoughts on the singularity and what it means for AI's potential future. Lastly, the podcast touches on the strengths and limitations of AI in music marketi...
Jun 08, 2023•44 min•Transcript available on Metacast On this episode of The Cyber PR Music Podcast, host Ariel Hyatt speaks with software engineer and Myxt co-founder Chris Wetherell about AI in music and the need for a cultural understanding around technology. Wetherell shares insights on his current work in mastering, audio pattern detection, and transcription services, as well as the breakthrough in AI language translation that happened in 2017. He also discusses his concerns about government understanding of technology and the weaponization of...
Jun 01, 2023•41 min•Transcript available on Metacast On episode 2 of The Cyber PR Music Podcast, AI Season we dive into the world of AI and creativity. The music industry is facing a new challenge that requires attention from lawyers and lawmakers to create new laws that fit the existing landscape and address the rise of AI. However, the potential of AI in the music industry is enormous, allowing artists to create work more easily and more effectively. First, we discuss the legal challenges surrounding AI-generated content after the much covered A...
May 24, 2023•41 min•Transcript available on Metacast The newest season of the Cyber PR Music Podcast is all about AI Music Marketing and the brilliant Hazel Savage, co-founder of Musiio by SoundCloud kicks it off from London. Hazel talks about the role of AI in music creation. While the use of AI can be seen as a "freak show" to some, it can also be an opportunity for artists like Grimes to explore a new branch of creativity. She touches on the history of technology in the music industry, and how the industry will continue to find ways to value ar...
May 17, 2023•42 min•Transcript available on Metacast In this episode Ariel discusses: The struggle she went through to release this book Exclusive Q&As with some of the amazing independent artists and industry professionals who are featured in The Ultimate Guide to Music Publicity Music release strategies and how to get featured on blogs and playlists
Aug 13, 2021•42 min•Transcript available on Metacast In this epsiode, Heather & Ariel discuss: How to engage and establish your fanbase Finding your Super Fans Turning your Super Fans into Patreon subscribers Using Patreon to connect further with your fans
Jan 20, 2021•35 min•Transcript available on Metacast In this episode, Dan & Ariel discuss: The state of live music during a pandemic Livestreaming Virtual Concerts Using StageDoor
Jan 04, 2021•38 min•Transcript available on Metacast In this episode, Michael & Ariel discuss: Engaging your audience Creating real connections with your fans Getting in the right mindset Leveraging social media
Nov 19, 2020•27 min•Transcript available on Metacast In this episode, Bryan and Ariel discuss: His impressive roster of working with G-Eazy, Drake, Kanye and Lil Wayne (to name a few) Why vanity metrics don’t really matter The difference between social media management and marketing plans The self-service tools different platforms offer that you want to make sure you’re taking advantage of Where to spend your money if you’re getting into music marketing for the first time How you can engage and interact with your fans across all platforms and disc...
Sep 04, 2020•35 min•Transcript available on Metacast In this episode, Ashley and Ariel discuss: What #WomenCrushMusic is, Why it began, and how it spread to 16 cities in their first year How #WCM has gone virtual during the COVID crisis Why connection and community are the most important things in this industry Surprise wins that #WCM has experienced as a result of the Digital transition What #WCM is planning for the future Why getting vulnerable and being real with your fans is important for your career How musicians can work on bouncing back fro...
Jul 31, 2020•36 min•Transcript available on Metacast In this episode Angela and Ariel discuss: How Angela helps transform musicians' careers The importance of creating authentic fan connections especially during quarantine The Hero's Journey and how it relates to your career What your musician's bio should actually say How to overcome your inner critic Real exercises you can do today to break down your hurdles and gain momentum as an artist...
Jun 12, 2020•34 min•Transcript available on Metacast In this episode Ariel discusses: How to communicate with your audience during this time Why you can foster deeper connections with your fans more than ever before The reasons you should continue to release music throughout this pandemic
May 29, 2020•8 min•Transcript available on Metacast In this episode Ryan and Ariel discuss: The importance of not taking any shortcuts when building your career Resources for legal advice for every budget Why meeting the "right person" won't make your career take off Why copyrights are the most important thing you can do for yourself in your career Some dangerous documents that might be disguised as your “big break” Why you should focus more on building your career as an independent artist as opposed to seeking a record deal...
May 05, 2020•43 min•Transcript available on Metacast In this episode Karen and Ariel discuss: Twitch and the audience in depth What tools you need to stream on Twitch How to produce a stream on Twitch Levels of Twitch users and their differences How to make money on Twitch before you qualify for monetization If you're interested in Karen's book, Twitch for Musicians you can purchase it here . If you'd like to sign up for her online course , click here and use the code CYBERPR30 for 30% off!...
Mar 27, 2020•20 min•Transcript available on Metacast In This Episode Karen and Ariel Discuss: Her career highlights including working for the RIAA Her new E-Book and course, Twitch for Musicians How musicians can try Twitch for free before committing to the platform through her account In Rotation How and why you can monetize more effectively while livestreaming What livestreaming is & what it isn’t Examples of people mastering Twitch Based on your numbers how much monthly income you could bring in on Twitch...
Mar 27, 2020•38 min•Transcript available on Metacast In this episode Emily and I discuss: Her new book, How To Build A Sustainable Music Career And Collect All Revenue Streams Emily’s background at Collective Entertainment and her non-profit #iVoted Emily’s time with The Dresden Dolls and what she learned from her work tour managing them The importance of building and nurturing your email list Answers to her most asked question at Clive Davis: how do I get a manager? Where artists are making mistakes NOW How and why you should collect data from yo...
Mar 16, 2020•36 min•Transcript available on Metacast In this episode Kristin and I discuss: Tips to optimize your profiles on other platforms including your artist website utilizing Bandsintown Why Bandsintown can be your new and improved mailing list How Bandsintown gives smaller artists a leg up How to not exhaust your mailing list with the use of Bandsintowns’ new VIP geo-tracking feature What is working for other artists on Bandsintown What the promoter platform is and how can it help you grow your numbers number of trackers easily!...
Feb 25, 2020•25 min•Transcript available on Metacast In this episode Nicole and Ariel discuss: WIM'S history - it was founded in 1985 and up until 5 years ago was only based in New York City. It is now a global organization with over seven thousand members How to join, the benefits you will receive as a WIM member (the best $75 you will spend each year for your music career) and how to take advantage of their active Google group and the new private member portal. How to join a volunteer team and be a contribution to other women in the business WIM...
Jan 15, 2020•35 min•Transcript available on Metacast In this episode, Manafest and Ariel discuss: Manafest shares his system for releasing singles and how he’s shifted to the singles market How he uses print on demand to release singles and tshirts at the same time for extra bang (and extra money) How he has launched and succeeded at SIX crowdfunding campaigns ! Get your Music Marketing & Promotions ebook for free - https://smartmusicbusiness.com/ariel...
Oct 09, 2019•33 min•Transcript available on Metacast First, we talk about at the realities of being an introvert (like Derek) and discuss how to still make friends and influence people in the business whether you’re at a gig, a party or an official music conference. Next, Derek breaks down one of my favorite articles that he’s ever written, where he discusses the happiest artists he knows and what they do to remain creative and active in their music careers without suffering from the grind of the gig economy or burning out from feeling like they n...
Aug 09, 2019•34 min•Transcript available on Metacast The Cyber PR Music Podcast Episode Six: On Being A Woman in Music with Bree Noble In This Episode Bree Noble and Ariel Hyatt discuss Navigating the business as both artists and music industry professionals How a woman's journey in the music business differs from a mans Getting support from peers with peer mentoring is just as worthy as finding a high powered mentor Why marketing yourself may feel so confronting and actually shame-inducing (much more for women than for men) Episode Action Sheet: ...
Jun 28, 2019•45 min•Transcript available on Metacast The Cyber PR Music Podcast Episode Five: Spotify or Die with Mike Warner In this episode Mike and I discuss: The Spotify Basics most artists skip How to submit your music to Spotify’s playlist curators How to stand out amongst the 40,000 tracks (yep you read that right!) that go up every day on Spotify Why curating your own playlists is a great marketing strategy How to avoid shady playlisting companies What to do if you only have ONE hour a week Episode Action Sheet: Join the Cyber PR Music New...
Jun 14, 2019•37 min•Transcript available on Metacast The Cyber PR Music Podcast Episode Four: Lessons from Marie Kondo What Marie Kondo Can Teach You about Your Music Career… I recently completed the KonMari Method™ and it was as she promised, life-changing. In this episode, I share the lessons Marie can teach us all in the music industry. It starts with clearing out space so that your creativity juices have a place to flow, and while you are at it, you can clear out some space for the dreaded business side of the music business. Here’s what I was...
Jun 12, 2019•16 min•Transcript available on Metacast The Cyber PR Music Podcast Episode Three: The Importance of Mindset with Suz Paulinski May is mental health month and in this episode, I have a great conversation with Suz Paulinski AKA The Rock/Star Advocate, who is my go-to colleague for mental health related advice. Suz holds a Masters Degree in Psychology and has a background working at major labels. She blends all of her experience to provide brilliant and masterful coaching and advice for all artists, plus she is a born and raised New York...
May 20, 2019•26 min•Transcript available on Metacast The Cyber PR Music Podcast Episode Two: The Rise of The Indie with Tony van Veen Independent artists and their voices are now being included and invited to the table in a recognized way. Tony & Ariel talk how to be excellent at marketing, how not to be an a-hole, and how to monetize your music. Plus what the future of CD Baby and DIY Media Group will be. Join the Cyber PR Music Newsletter and get my FREE Music Marketing Checksheet Connect With Ariel Hyatt & Cyber PR Music Company Website Persona...
May 10, 2019•39 min•Transcript available on Metacast Welcome to Episode one of the Cyber PR Music Podcast. Over the past 23 years since I started Cyber PR, I realize that having a “hyphenated career” is essential for all of us as artists and industry peeps to learn a lot of things. The Cyber PR Music Podcast Will be a Combination of 2 Things: Presenting my articles, parts of my books and observations in short form (approx 15 minutes each episode). Interviews with people furthering the conversation about marketing and PR in the music business. Very...
May 07, 2019•17 min•Transcript available on Metacast 
