In this episode of Talk Commerce, Brent Peterson speaks with Udayan Bose, CEO of NetElixir, about the intersection of AI and digital marketing. They explore practical AI tools, the evolving landscape of Google search, and how businesses can leverage predictive analytics to enhance e-commerce performance. Udayan shares insights on the importance of adopting AI technologies, the challenges faced by companies in this transition, and the future of search in a world increasingly dominated by AI. The ...
Oct 01, 2024•38 min•Ep 299•Transcript available on Metacast This conversation, recorded live at Shoptoberfest, features Brent Peterson and Scott Oshman discussing the current challenges in retail and e-commerce with Sarah Engel and Danielle Kurtz from January Digital. They explore the impact of COVID-19 on consumer behavior, the rising costs of doing business, and the importance of understanding customer expectations. The discussion also highlights the role of digital marketing and the need for brands to adapt to changing market conditions. takeaways The...
Sep 30, 2024•27 min•Ep 298•Transcript available on Metacast In this conversation, Scott Ohsman from Always Off Brand, Brent Peterson from Talk Commerce, and Robert Rand from iPaas.com discuss the future of e-commerce, focusing on the innovative features of Shopware, including AI and spatial commerce. They explore the complexities of integrating various software systems in e-commerce and the importance of seamless data connectivity. The discussion highlights the challenges businesses face with custom integrations and the need for user-friendly platforms l...
Sep 26, 2024•21 min•Ep 274•Transcript available on Metacast In this episode of Talk Commerce, Shannon Wu-Lebron, Vice President of Retail Industry Strategy at Blue Yonder, discusses the evolving landscape of retail and supply chain management. With nearly 25 years of experience in the industry, Shannon emphasizes the importance of a holistic approach to supply chain, integrating both front-end e-commerce and back-end logistics. The conversation covers the impact of AI and machine learning on supply chain efficiency, the challenges of returns management, ...
Sep 24, 2024•40 min•Ep 273•Transcript available on Metacast In this conversation, Scott Ohsman, Brent Peterson, and Phillip Jackson discuss the future of e-commerce, focusing on Shopware's innovative features, the challenges and truths surrounding RFPs, the impact of AI on the industry, and the merging of pop culture with commerce. They explore how these elements shape customer engagement and the evolving landscape of content creation. Takeaways Shopware integrates AI to enhance e-commerce experiences. Spatial commerce allows customers to interact with p...
Sep 23, 2024•16 min•Ep 272•Transcript available on Metacast In this episode, Brent Peterson interviews Noah Okenberg, co-founder of Above the Fray, discussing the agency's role in the Magento ecosystem, the experience of organizing Meet Magento New York, and the importance of community engagement within the e-commerce space. They explore the value of attending events, the Magento Association's role, and the collaborative spirit of the Magento community. takeaways Noah Okenberg has been in the Magento ecosystem for over 14 years. Above the Fray is platfor...
Sep 21, 2024•43 min•Ep 271•Transcript available on Metacast In this episode of Talk Commerce, Brent Peterson interviews Vlad Stanescu, co-founder and CEO of Zento, a Magento-based SaaS product. They discuss the evolution of SaaS in the Magento ecosystem, the maturity of the platform, and the importance of community events like Meet Magento Romania. Vlad shares insights on the unique approach of his company, the value of attending Magento conferences, and the role of the Magento Association in fostering community engagement. The conversation also highligh...
Sep 19, 2024•23 min•Ep 270•Transcript available on Metacast In this episode of Talk Commerce, Van Tucker, VP of Technology Partnerships at Harbor Lockers, discusses the innovative solutions being developed in the locker industry. He explains the concept of a public locker network that allows multiple companies to utilize lockers for various purposes, including deliveries and returns. Van highlights the partnerships being formed with local businesses and the future potential of locker technology, including autonomous delivery solutions and sustainability ...
Sep 17, 2024•26 min•Ep 269•Transcript available on Metacast In this conversation, Brent Peterson interviews Ravi Mittal, the head of Rave Digital and organizer of Meet Magento Florida. Ravi shares insights about his journey in the Magento ecosystem, the motivation behind organizing the conference, and the unique experiences it offers to attendees. He discusses the importance of community, the value of open source, and the role of the Magento Association in supporting the ecosystem. The conversation emphasizes the significance of creating a welcoming envi...
Sep 12, 2024•31 min•Ep 268•Transcript available on Metacast Bo Abrams, the CEO of Komu, discusses the concept of home sharing and how Komu is creating a social network for sharing primary homes. He highlights the importance of trust and relationships in the home sharing process and how Komu aims to connect people within their trusted networks. Bo also talks about the challenges of scaling the platform and ensuring that hosts list their homes for cost rather than profit. He shares his excitement about the growing community on Komu and the potential for in...
Sep 10, 2024•35 min•Ep 267•Transcript available on Metacast Sanne Bolkenstein, the producer of Meet Magento Netherlands, discusses the importance of community in the Magento ecosystem. She highlights the role of Meet Magento in bringing the community together, organizing events, and facilitating knowledge exchange. Sanne also talks about the Magento Association and its role in representing the community's needs and providing a platform for collaboration with Adobe. She emphasizes the value of attending Meet Magento events for networking, gaining insights...
Sep 07, 2024•21 min•Ep 266•Transcript available on Metacast In this insightful episode of Talk Commerce, host Brent Peterson sits down with Kristin N. Spencer, a renowned marketing strategist and self-proclaimed "biggest word nerd." Kristin shares her journey and the innovative approach she brings to marketing, shedding light on why she believes the traditional methods have an expiration date. The conversation kicks off with a discussion on customer avatars, where Kristin explains her reservations about these conventional tools, emphasizing their exclusi...
Sep 03, 2024•37 min•Ep 265•Transcript available on Metacast In this conversation, Brent Peterson interviews Kate Bradley Chernis, CEO of Lately, about the role of machine learning in content creation. They discuss the importance of understanding the neuroscience behind content engagement and the need for human curation in AI-generated content. Kate explains how Lately leverages AI to analyze social media analytics and create personalized messaging that resonates with audiences. They also touch on the challenges of deliverability and the importance of fin...
Aug 27, 2024•41 min•Ep 264•Transcript available on Metacast In this conversation, Anthony Nwaneri, founder of getmorelisteners.com, discusses his journey in the podcasting space and offers insights on how to grow a podcast. He emphasizes the importance of focusing on the content and creating episodes that are attractive and intriguing to listeners. Nwaneri also highlights the need for persistence and learning from failures along the way. He suggests asking the right questions to identify pain points and areas of expertise that can set a podcast apart. Ad...
Aug 20, 2024•39 min•Ep 263•Transcript available on Metacast In this episode of Talk Commerce, Brent Peterson interviews Muliadi Jeo, the CTO of CirClo, about his role in organizing Meet Magento events in Southeast Asia. Muliadi shares his passion for e-commerce consulting and customer behavior experience. He explains how he started Meet Magento Indonesia and why he decided to expand to Malaysia. Muliadi discusses the importance of building a strong local community and the potential for smaller Meet Magento events in different regions. They also touch on ...
Aug 18, 2024•15 min•Ep 262•Transcript available on Metacast Kuba Zulinski, founder of SnowDog and active member of the Magento community, discusses his role in organizing Meet Magento Poland and Meet Commerce events. He emphasizes the importance of supporting the Magento Association and the need for an independent organization to take care of the Magento open source ecosystem. Kuba also shares his passion for adventure racing and outdoor activities. keywords Kuba Zwolinski, SnowDog, Magento community, Meet Magento Poland, Meet Commerce, Magento Associati...
Aug 16, 2024•24 min•Ep 261•Transcript available on Metacast Isabel Alvarez, founder of Albisa Candles, shares her journey of creating unique candles that evoke memories of Cuban culture. She discusses the inspiration behind her candles, the scents that set them apart, and the importance of sharing her heritage. Isabel also talks about the challenges of being an entrepreneur and the involvement of her family in the business. She mentions her plans for expanding into scents from other Latin cultures and her goals for the upcoming sales season. keywords Alb...
Aug 13, 2024•26 min•Ep 260•Transcript available on Metacast Join host Brent Peterson as he chats with Leandro Jesus, organizer of Meet Magento Brazil! In this episode, Leandro shares his passion for Magento and his insights into the thriving Brazilian ecommerce scene. He discusses the highlights of the recent Meet Magento Brazil event, including its unique free-to-attend model and the exciting plans for next year. Leandro also emphasizes the importance of the Magento Association in supporting and growing the Magento ecosystem. He encourages listeners to ...
Aug 12, 2024•17 min•Ep 259•Transcript available on Metacast Join host Brent Peterson as he talks with Peter Karpas, CEO of Bold Commerce, about the often-overlooked world of checkout optimization. Discover why merchants are afraid to touch their checkout process and how Bold Commerce helps them overcome this fear to unlock significant revenue growth. Peter shares insights on the "checkout power trio" - conversion, average order value, and lifetime value - and emphasizes the need for a holistic approach beyond conversion rates alone. He reveals surprising...
Aug 06, 2024•33 min•Ep 258•Transcript available on Metacast Summary The conversation covers the Meet Magento New York event. The speakers discuss the benefits of attending the event, opportunities for attendees, and the importance of using the Hyva theme for Magento sites. They also mention the networking opportunities and social events at the conference. takeaways They highlight the benefits of attending Meet Magento New York and the various opportunities available for attendees. The importance of using the Hyva theme for Magento sites is emphasized. Ne...
Jul 31, 2024•8 min•Ep 257•Transcript available on Metacast Summary Diane Pisani, founder of Home Watch Academy, discusses the Home Watch industry and its potential for millennials. Home Watch is a service where homeowners hire a company to take care of their unoccupied homes. With two out of three wealthy Americans owning second homes, the industry is growing. Diane recognized the need for standards and education in the industry, leading her to start the Home Watch Academy. Millennials are attracted to the flexibility, independence, and income potential...
Jul 30, 2024•28 min•Ep 256•Transcript available on Metacast Summary In this episode of Talk Commerce, Brent Peterson interviews Sanne Bolkenstein, the Commercial Director at Hyva. They discuss the importance of a performant front-end theme for Magento, the benefits of using Hyva, and the future of the Magento community. Sanne also emphasizes the need for diversity within the e-commerce industry. keywords Hyva, Magento, front-end theme, performance, community, diversity takeaways Hyva is a front-end theme for Magento that offers improved performance and e...
Jul 29, 2024•32 min•Ep 255•Transcript available on Metacast Summary Kristin Schoenstein, Portfolio Director for eTail US shows, discusses the process of putting on a conference and the importance of retailers attending eTail. She highlights the community aspect of eTail and the opportunities for networking and collaboration. Kristin also emphasizes the variety of content and activities available at eTail, including themed summits, networking breaks, cocktail receptions, and private lunches. She mentions the importance of planning and dividing responsibil...
Jul 26, 2024•23 min•Ep 254•Transcript available on Metacast Summary In this conversation, Brent Peterson and Jesse Reitsma discuss the state of the Magento community and the impact of Adobe's acquisition of Magento. They explore the differences between the European and US Magento communities, with Europe being more skeptical of Adobe's messaging and US being more receptive. They also discuss the role of MageOS in challenging Adobe's dominance and the need for a version of Magento with new features, particularly in the area of AI. Overall, there is a sens...
Jul 24, 2024•54 min•Ep 253•Transcript available on Metacast Summary Simon Jones, founder of Code Extension, discusses his role in helping agencies discover new technology and tech vendors reach out to more agencies. He connects with agencies and tech vendors through LinkedIn and Slack, organizing partner intro calls and LinkedIn live sessions to showcase success stories and build relationships. Simon is passionate about building a community and helping agencies find new technologies to suggest to their clients. He also focuses on building reviews for tec...
Jul 23, 2024•29 min•Ep 252•Transcript available on Metacast Summary Lori Schaeffer, CEO of Digital Wave Technology, discusses the role of AI in product information management and marketing. She emphasizes the importance of automation and analytics in the e-commerce space, and highlights the value of personalization, social commerce, sustainability, and dynamic pricing. Schaeffer also discusses the impact of voice technology, blockchain, and augmented reality on the shopping experience. She emphasizes the need for a balance between AI technology and the h...
Jul 16, 2024•30 min•Ep 251•Transcript available on Metacast Summary In this episode, Brent Peterson interviews Diz Petit, the co-founder and CEO of Liquid Donate, a sustainable social impact software company. They discuss the importance of corporate social responsibility, the issue of excess inventory and waste, and how Liquid Donate is matching excess inventory with schools and nonprofits in need. Diz shares her journey from working at Postmates to starting Liquid Donate and highlights the impact they are making in the lives of people in need. The conve...
Jul 09, 2024•39 min•Ep 250•Transcript available on Metacast Summary In this episode of Talk Commerce, Brent Peterson interviews Linda Xu, the Chief Commercial Officer at Skipify. They discuss how Skipify is revolutionizing the e-commerce checkout experience by providing a next-gen connected wallet that makes online transactions smoother, more secure, and user-friendly. Linda shares insights on the importance of authorization rates, personalized shopping experiences, and the future of e-commerce platforms. She also highlights the benefits of Skipify's sol...
Jul 02, 2024•37 min•Ep 249•Transcript available on Metacast Summary Peter Van der Westhuizen, from the partnerships team at Linnworks, discusses the importance of technology in creating a seamless customer experience in e-commerce. He highlights the four key areas of focus: omni-channel marketing, shipping and fulfillment, continuous engagement, and post-purchase experience. Peter emphasizes the need for the right technology stack to manage inventory, orders, and listings across multiple channels. He also discusses the role of partnerships in helping mer...
Jun 25, 2024•23 min•Ep 248•Transcript available on Metacast Summary Chris Moe, CEO and founder of Cartograph, discusses his role in helping consumer packaged goods brands succeed on Amazon. He highlights the importance of crafting compelling product listings and utilizing advertising to drive visibility and sales. Moe also discusses trends in the food and beverage industry, such as the rise of emerging brands and the popularity of gummies as a new form factor for supplements. He also touches on the challenges Amazon faces in certain categories, such as p...
Jun 18, 2024•35 min•Ep 247•Transcript available on Metacast 
