It's been one year since Meta introduced Threads, and there's a lot to unpack. In this solo episode, I dive into the good, the bad, and the ugly of using Threads as a business owner. We'll explore whether you should be on this platform, how to make it work for your business, and what you need to be cautious about. From personal connections to algorithm quirks, this episode covers it all. In this episode of the podcast, I talk about: How Threads fosters personal connections The refreshing ad-free...
Aug 13, 2024•25 min•Ep 318•Transcript available on Metacast What if curiosity could be your secret weapon in marketing? I’m thrilled to have Emily Aborn on the show to explore how sparking curiosity can transform your content and engage your audience like never before. Emily broke down the four types of curious people plus shared some oh so needed practical tips for making your content irresistibly engaging. The insights you’ll gain in this episode will help you connect more deeply with your audience and drive more meaningful interactions. Dive in and di...
Aug 06, 2024•32 min•Ep 317•Transcript available on Metacast Ever feel like your marketing efforts are getting lost in a sea of tech tools and automation jargon? Let's cut through the noise and get back to basics with systems that actually work for you! In this episode, Nikki McKnight joins me to dive into the often overlooked side of marketing automation—what we need to consider before getting lost in the tech and tools. We'll explore the foundational elements of systems and operations, breaking down the essentials that ensure your business runs smoothly...
Jul 30, 2024•38 min•Ep 316•Transcript available on Metacast Struggling to keep up with important dates and client engagement? Ever wondered how automation can help you manage your business and personal life better? I’m sitting down with powerhouse guests Colie James, Brianca Kirkman, and Dama Jue to unravel the magic of marketing automation. We dive deep into how automation tools like Airtable, ManyChat, and ThriveCart can transform your business, help you remember those crucial dates, and keep your operations running smoothly, even when you're offline. ...
Jul 23, 2024•58 min•Ep 315•Transcript available on Metacast If you’ve ever felt like a marketing hot mess, you’re in for a treat. I have the incredible Lucy Reyes from Cheers to Productivity joining us. Lucy’s journey from a burnt-out corporate employee to a productivity expert is both inspiring and full of practical insights. In this episode, we’ll explore how to automate your marketing tasks efficiently, the power of tools like Trello and Zapier, and the crucial balance between automation and the human touch. Lucy shares her top tips for identifying th...
Jul 16, 2024•27 min•Ep 314•Transcript available on Metacast What would it feel like to spend less time on manual marketing tasks and more time on projects that light you up? In this episode, we explore how marketing automations can save you time and keep you balanced, even when life gets busy (like when you’re holding a baby who loves to be held by mama and mama alone!). Join me as I dive deep into the world of marketing automations, sharing the tools I love and use daily for myself and my clients. From the basics to advanced tactics, this episode covers...
Jul 09, 2024•31 min•Ep 313•Transcript available on Metacast What's the secret to transforming your Facebook group from a ghost town to a buzzing, engaged community? I’m chatting with Facebook groups with expert Christina Jandali and she's giving us a masterclass for building community online. We explore practical strategies for growing and engaging with Facebook groups, discussing the nuances of maintaining active communities and reviving inactive ones. Christina shares her insights on balancing engagement with authentic connections and offers tips for c...
Jul 02, 2024•35 min•Ep 312•Transcript available on Metacast I’m diving into the evolving world of social media with three incredible guests who are making waves on Substack. Kathleen Oh, Becky Mollenkamp, and Tara McMullin share their unique journeys and insights into why they left traditional social media platforms behind and found success on Substack. In this episode, Kathleen discusses her journey from being banned on Instagram to thriving on Substack by discussing safe psychedelic use. Becky shares how she transitioned from traditional email marketin...
Jun 25, 2024•49 min•Ep 311•Transcript available on Metacast Today, we're breaking down preconceived notions about what marketing should be and diving into the world of mindful and sustainable marketing with my special guest, Tomisin Smith. Together, we're exploring practical strategies for creating compelling Instagram content, from scroll-stopping videos to well-designed carousel posts. We'll also tackle the all-too-common issue of burnout, sharing tips and personal experiences on maintaining a healthy work-life balance in the fast-paced world of social...
Jun 18, 2024•41 min•Ep 310•Transcript available on Metacast As controversial as we all know it is, artificial intelligence is here to stay. So as digital marketers, how do we use it thoughtfully and mindfully? Joining me to dive deeper on this subject is the brilliant tech educator and author, Avery Swartz. We're taking a closer look at generative AI tools like ChatGPT and their role in marketing and client services. We explore AI's probability-driven predictions, compare it to an "autocomplete on steroids," and discuss its limitations, especially its la...
Jun 11, 2024•37 min•Ep 309•Transcript available on Metacast Social media and marketing can often feel super impersonal, but today’s guest, Dre Baldwin, brings a refreshing approach to making meaningful connections. Dre’s custom video proposal to be on this podcast was so unique that I knew we had to have him on the show! In this episode, Dre shares his incredible journey, from giving four TED Talks to authoring over 30 books and his unique methods for standing out in a crowded market. We dive into his philosophy of doing things that don't scale, building...
Jun 04, 2024•32 min•Ep 308•Transcript available on Metacast I love data! Whether you’re a business owner, content creator, or freelancer, you should fall in love with data too because it’s the starting point to designing a real path to success on social media. In today's episode, we're going to dive into some recent social media studies done by Metricool to talk about what's working and what we need to leave behind. Metricool’s latest report analyzed data from almost a million social media accounts and over 29 million posts. We’ll discuss platform-specif...
May 28, 2024•31 min•Ep 307•Transcript available on Metacast Do you ever have a moment where you make a mistake, and you want to clear the air and share your story so other people can learn from it? In this episode, I’m bringing back my guest Megan Griffith, to share the furious backlash she received on social media after making two decisions that rubbed her community, which she loves deeply, the wrong way. Join us as we dive into the lessons learned from her social media mishaps, the growth she experienced, and the changes she’s made since then. Megan op...
May 21, 2024•32 min•Ep 306•Transcript available on Metacast Can TikTok really be a goldmine for generating leads and securing clients? Absolutely! In this episode, Megan Griffith, a seasoned content creator and neurodivergent life coach, shares her firsthand experiences of monetizing TikTok. From viral videos to sustaining a profitable business model, Megan unveils the strategies that have allowed her to thrive on one of the most dynamic platforms today. Discover how understanding neurodivergence can enhance how you engage with your audience, why repurpo...
May 14, 2024•36 min•Ep 305•Transcript available on Metacast Today, we’re diving deep into how TikTok has revolutionized the world of micro video content and what this evolution means for you as entrepreneurs and business owners. We'll look into the unique features that TikTok introduced, such as in-app video editing capabilities and an advanced content discovery algorithm that has changed the game for everyone. I'll also share my own journey with video content creation, the changes I've observed across various social media platforms influenced by these i...
May 07, 2024•21 min•Ep 304•Transcript available on Metacast What’s the best search engine around? If you said Google, you’re probably right, but something else is catching up quicker than you think (and no, it’s not Microsoft Bing). It’s social media. My guest, Erin Ollila, an esteemed podcaster and storytelling expert with a rich background in copywriting, joins me to explore how and why social media is increasingly becoming the preferred search engine of millions. This isn’t a trend to look at, it’s an evolution that businesses can take advantage of to...
Apr 30, 2024•52 min•Ep 303•Transcript available on Metacast I'm taking you behind the scenes to reveal some major shifts happening in my business, especially with the Savvy Social School. I'll be unpacking the reasons behind our move from an open membership model to a focus on individual products. So brace yourselves because I'm getting real about everything—how member feedback shaped this decision, the challenges of live events, and even how my personal life, including a new pregnancy, influenced the direction of our business. Plus, I get transparent ab...
Apr 23, 2024•26 min•Ep 302•Transcript available on Metacast Do you have a micro following? Even with a micro following, the world of brand deals is wide open. In this episode, I sit down with Gwen Lane, the founder of CREATORIZE, who shares invaluable insights on navigating brand collaborations for content creators regardless of their follower count. Dive deep into the creator economy's growth, learn practical steps for attracting brands, and discover how to gracefully transition from free products to paid partnerships. Gwen also gives us a peek into the...
Apr 16, 2024•40 min•Ep 301•Transcript available on Metacast Navigating a business pivot can stir up a mix of emotions, from fear and uncertainty to excitement about new possibilities. In our first roundtable discussion, we dive into the heart of mindful marketing transformations. Joining me are special guests Jamar Diggs, Diane Mayor, and Diann Wingert, who share their firsthand experiences of steering their businesses through significant shifts. From moving beyond traditional marketing roles to redefining their audience and messaging, each story sheds l...
Apr 11, 2024•53 min•Ep 300•Transcript available on Metacast In this episode, I’m continuing the discussion on why this shift to Mindful Marketing is needed now more than ever. We’re in an era where shouting has replaced conversation, where artificial intelligence threatens the authenticity of our content, and consumers are bombarded with too many choices. How do we rise above the noise instead of getting stuck in the middle of it all? Let’s talk about it in this episode. We'll discuss the shift from building audiences to nurturing communities, the signif...
Apr 10, 2024•33 min•Ep 300•Transcript available on Metacast Episode 300 marks not just an amazing number of episodes but the beginning of a new chapter as we shift from the Savvy Social Podcast to the Mindful Marketing Podcast. In this episode, I’m playing my Uno Reverse card as my guest, Meg Casebolt, takes over as host and interviews me. We reflect on my journey—from freelancing with Canva designs to creating a full-fledged agency and mentorship program—and how we're now transitioning to new horizons that focus on community facilitation and strategic, ...
Apr 09, 2024•58 min•Ep 300•Transcript available on Metacast Ever feel like throwing your phone out the window because social media just feels too overwhelming? Trust me, I've been there. In this episode, I opened up about hitting that social media wall and the steps I took to climb over it. I'll share my own story of burnout and how I learned to set boundaries with notifications, cultivate a healthier approach to digital engagement, and why focusing on meaningful content and connections has transformed my relationship with social media. And don't miss th...
Apr 02, 2024•29 min•Ep 299•Transcript available on Metacast Feeling overwhelmed by the endless cycle of social media management and content creation? In this fun conversation, automation expert Colie James joins us to pull back the curtain on her journey from a skilled photographer to a systems and automation wiz. Colie shares invaluable insights into how she transformed her approach to social media, making it more efficient, effective, and emotionally resonant through the power of systems and automation. Dive deep with us as we explore practical tips fo...
Mar 26, 2024•36 min•Ep 298•Transcript available on Metacast Launching on social media can feel like an overwhelming task, filled with anticipation and a touch of anxiety. How do you transform hours of hard work into a successful launch that captivates and converts? Let’s talk about it in this episode as I dive deep into the nuts and bolts of preparing for a social media launch. From defining what a successful launch looks like to understanding the critical role of emotions in the launch process, I'll guide you through creating a launch strategy that not ...
Mar 19, 2024•23 min•Ep 297•Transcript available on Metacast Ever wonder if AI is going to take over the creative side of your business? Let's dive into this juicy topic with Copywriter Sarah Jane Burt as we chat about the balance between using AI like ChatGPT for content creation and keeping our human touch alive and well in our copywriting. We'll share stories, struggles, and successes in integrating AI tools without losing that personal, heartfelt connection in our messages. Whether you're a solo entrepreneur, a small business owner, or just plain curi...
Mar 12, 2024•35 min•Ep 296•Transcript available on Metacast Are marketing trends a golden ticket to instant visibility or just a temporary wave that can drown out your brand's authentic voice? Let’s unravel the love for jumping on the trend bandwagon, the pros and cons, and how to do it mindfully. We'll explore everything from the changing landscape of trends in the digital age to practical tips for integrating them into your marketing strategy without losing your brand's essence. Plus, I share insights on how trends can foster community, increase visibi...
Mar 05, 2024•32 min•Ep 295•Transcript available on Metacast Faceless marketing's buzzing right now, but guess what? It's nothing new. In this episode, I'm diving into what faceless marketing really is, why it's catching everyone's eye, and if it's something you should actually consider for your business. I’m breaking down what makes this strategy tick, its benefits and drawbacks, and sharing real-world examples of brands that thrive without a face leading the charge. Whether you're all about keeping your privacy or worried about losing that personal touc...
Feb 27, 2024•24 min•Ep 294•Transcript available on Metacast Has TikTok lost its magic? That’s a question I’ve been asking lately, and I think I have a pretty clear answer now. With any social media app, there are going to be changes. Changes users love and changes that make no sense at all. TikTok is not exempt. Yes, their version of Mr. AL is still one of the best discovery algorithms on the market, and their in-app video editor puts all others to shame, but something is different. In this episode, I’m exploring exactly what that difference is, whether ...
Feb 20, 2024•20 min•Ep 293•Transcript available on Metacast Here’s proof that just getting started can be the catalyst for amazing business growth. In this episode of the show, my guest speaker, workshop host, and brand consultant, Monique Bryan, shares her inspiring journey from breast cancer survivor to becoming a successful businesswoman and rockin’ it on Instagram. She shares her juicy secrets for powerful personal branding, the evolution of Instagram, and the importance of authenticity and relatability in social media marketing while still keeping y...
Feb 13, 2024•35 min•Ep 292•Transcript available on Metacast Do you have social media lurkers silently engaging with your content? I’ve had my lurkers, and I say keep them coming because they have turned into my most profitable relationships (more on that in this episode). We’ve been trained to go after the dopamine hit from likes and comments, but the folks who don’t publicly engage with your content are just as important (if not more) than the ones who do. It’s time to embrace these followers, so in this episode, I’m stressing the importance of prioriti...
Feb 06, 2024•24 min•Ep 291•Transcript available on Metacast 
