Whether you’re an experienced coach or just jumped into the online coaching world, how you show up and connect with others on social media can create the foundation you need to reach the audience you want to serve most. Lee Chaix McDonough explains how she used Facebook Groups to build her business, how she launched her podcast on social media, her approach to social media and how that difference helps her stand out, and why service and empathy always come first! In this podcast episode, we shar...
Jun 09, 2020•25 min•Transcript available on Metacast In celebration of the 100th episode and 2 year anniversary of the Savvy Social Podcast, I’m excited to answer questions from my different social media platforms and members of the Savvy Social School. Even better, this episode is a video podcast and has a worksheet that follows all the questions about pivoting your business, marketing, how to show up on social media, and lots more. Cheers! In this podcast episode, I share: What challenges my business has overcome during COVID-19 Advice and recom...
Jun 02, 2020•30 min•Transcript available on Metacast People say having an online business allows you the freedom to do what you love, but does it really? No one seems to talk about how it also requires great sales copy and landing pages, a solid social media strategy, a launch strategy, and so much more. Thankfully, companies like The Launching Guild exist and can help you focus on doing what you love most. Tasha Booth joins me and shares why she decided to separate her brands, how she plans and executes launches for herself and her clients, tips ...
May 26, 2020•28 min•Transcript available on Metacast COVID19 has created a lot of uncertainty for small business owners. However, it’s very possible to find strategies that boost your brand’s social media presence even as you navigate the constant changes each day seems to bring. Garrett Woods from Fullscreen explains the different trends we’re seeing in social media growth, some predictions for how platforms like TikTok will develop, how users are turning to private messaging on social media, the power of organic connections, and more! In this po...
May 19, 2020•28 min•Transcript available on Metacast As our dependency on the digital world increases, it’s important to remember that now more than ever, people are actively searching for value-packed products and services. But how can your business provide true value when so many other businesses are trying to do the same thing? Dr. Saksham Sharda from Outgrow.co joins me to shed light on some of the best ways to collect data from your social media followers and how to use that data to create more interactive content, like quizzes and polls, tha...
May 12, 2020•22 min•Transcript available on Metacast Having an online business takes an incredible amount of work and a willingness to recognize when you need help. Whether you’re a solopreneur trying to do it all or just now thinking about starting your online business, today’s episode is full of super helpful advice to get your business where you want it to be. Keri White joins me and explains how to be proactive instead of reactive, the power of coaching and getting support, how she plans ahead for social media content, what creating a “good” b...
May 05, 2020•30 min•Transcript available on Metacast Every time you click play on a YouTube tutorial or a product review video, you’re increasing engagement for someone else’s business. The good news is, you can boost your own business by sharing your own videos with quality content. I know making videos can sound overwhelming, so if you’re still on the fence about adding videos to your marketing strategy, listen in as I dig into the data about how powerful video really is in 2020! In this podcast episode, I share: What consumers say about when, h...
Apr 30, 2020•29 min•Transcript available on Metacast Knowing your audience is crucial for any business owner but how you reach your audience is just as important. Whether you’re feeling unsure if Facebook ads are for you or you’re ready to dive into the online ads world, Claire Pelletreau has fantastic advice to make sure you spend your time and money wisely. Claire joins me and talks about all things Facebook ads, the easiest types of ads to start with, how to know if you’re even ready for ads, and how Facebook ads are kind of like Viagra if you’...
Apr 21, 2020•32 min•Transcript available on Metacast Writing social media captions and posts can be a struggle for anyone, copywriters included. The trick is to just get started, even when you don’t feel 100% ready. Kira Hug knows what it’s like to take the plunge and go for it, and shares her hustle to building her business, how she built a solid Facebook community, how she really stands out and shows up on social media, and some tips for what to say when you don’t know what to post on social media! In this podcast episode, we share: How Kira fir...
Apr 14, 2020•28 min•Transcript available on Metacast Even before this pandemic, social media could be a source of frustration and stress. I’ve had my own social media struggles but also know these unique platforms can create joyful experiences, especially for business owners looking for a way to feel more connected to their clients. I’m excited to share how meditation has impacted my approach to social media, my framework for navigating social media in a more mindful way, and simple actions to help ease the overwhelm and find joy in social media a...
Apr 07, 2020•20 min•Transcript available on Metacast Have you ever looked at your website’s traffic data or insights of your social media and felt completely lost? You’re definitely not alone if you’ve ever felt overwhelmed when trying to figure out what’s bringing clients in and what isn’t. Rita Barry joins me and explains the importance of tracking your marketing analytics, where to start with your measurement, the different stages of a marketing funnel, how to understand marketing benchmarks, organic vs. paid social media strategies, and really...
Mar 31, 2020•29 min•Transcript available on Metacast More than ever, our world is experiencing change and offering a valuable digital course, program, or product is an excellent way to help your clients and your business. Keba Richardson joins me to share her own digital journey and how she originally started in a completely different industry, her first launch of earning $1K, how she encourages her clients to create digital products, and more! In this podcast episode, we share: What led Keba to transition from being a hairdresser to a health coac...
Mar 24, 2020•30 min•Transcript available on Metacast Social distancing doesn’t necessarily mean social isolation, and it certainly doesn’t mean you should stop your business. More than ever, your audience needs you to connect with them in the most human way possible, so today, I discuss simple solutions on how to use your social media presence to show up and offer help where you can. In this podcast episode, I share: The need to be generous and genuine in your current offers Suggestions for asking people what they need Different ways to check in w...
Mar 17, 2020•15 min•Transcript available on Metacast You might have tons of great content from social media or blog posts, but do you have a clear strategy that leads your audience to connect that content to what truly drives your business? Lacy Boggs joins me and explains why you don’t always have to do what everyone else is doing in marketing, how to create a process for deciding what your own marketing strategy should be, and so much more! In this podcast episode, we share: Why content marketing must be aligned with your business goals How Lacy...
Mar 10, 2020•27 min•Transcript available on Metacast It’s easy to get lost in the world of social media, and a customized social media strategy is a surefire way to guide your business where you want it to be. Today, I’m sharing the difference between a virtual assistant, social media manager and social media strategist, along with 10 valuable ways a social media strategist can take your business to the next level! In this podcast episode, I explain the 10 ways listed below: Creates a custom-fit social media plan to your business Helps you underst...
Mar 03, 2020•24 min•Transcript available on Metacast Having an email list or social media following is fantastic but neither really serve your business without audience engagement or conversions! Even though messenger bots have gotten somewhat of a bad rep, they’re excellent tools to reach your clients when used in the right way. Chrystabelle Tan stops by to explain what a messenger bot is, where to start when building your own bots, how to understand Facebook’s rules about messenger marketing, and tools for having a successful messenger marketing...
Feb 25, 2020•23 min•Transcript available on Metacast Ever feel like your marketing strategy just isn’t getting the results you want? Learn how to prioritize marketing in a way that allows you to show up ready and excited to engage with clients instead of overwhelmed and over it. Kyla Roma joins me and shares how to identify your marketing success metrics, where to start when building your marketing plan, how to share stories as part of your marketing messaging and so much more! In this podcast episode, we share: Recommendations for outlining your ...
Feb 18, 2020•35 min•Transcript available on Metacast When you think about PR, you might think it’s only for giant companies and well-known brands. However, Brittney Lynn explains how PR and social media work together and why connecting with the right people can really benefit your business! In this podcast episode, we share: How Brittney started her own PR business Advice for business owners to grow their connections with others through social media Tips and tricks for getting PR and positioning yourself as an expert in your field Suggestions for ...
Feb 11, 2020•31 min•Transcript available on Metacast If a picture’s worth a thousand words, a solid caption might be priceless! Captions are a fantastic way to catch your audience’s attention, especially when you share a promotion on social media. Learn the ABC’s of writing a good social media caption and how to leave your audience wanting more! In this podcast episode, I share: The 3 W’s for Promoting on Social Media: What do you sell, Who is it for, Why does it matter The ABC’s of a Good Social Media Caption: Attention grabber, Benefit statement...
Feb 06, 2020•12 min•Transcript available on Metacast Maybe you’ve already built a following on social media, but have you established a sales funnel you can confidently say converts your fans into paying customers? Believe me, a sales funnel is crucial to your social media strategy if you’re ready to increase your reach and your revenue. If you’re not sure where to start, have no fear! I explain what to avoid when creating your sales funnel, tips for how to prepare for a sales funnel, and the 4 simple phases of how to guide your audience from foll...
Jan 30, 2020•14 min•Transcript available on Metacast Chances are you’re already using a digital platform like Facebook or Instagram to build your business, but if you haven’t considered adding Pinterest to your toolbox, you should! Cara Chace sheds light on where to start when creating your Pinterest strategy, how to consider your customer’s buying journey, the best types of Pins for online entrepreneurs, how promoted Pins can help you, and how data can show you what to Pin! In this podcast episode, we share: What you should understand about Pinte...
Jan 21, 2020•27 min•Transcript available on Metacast Whether you love the sales process or feel overwhelmed just thinking about it, having strong sales is critical for any business to be successful. To help boost your sales game, I asked my client and sales expert Victor Adefuye to join the show and share what really makes someone good at sales, how sales and marketing play a role in your business, the power of LinkedIn to help close the deal, how to leverage your current connections for referrals, and how LinkedIN can play a role in your entire s...
Jan 14, 2020•33 min•Transcript available on Metacast LinkedIn is easily one of my favorite online platforms even though it’s not your typical social media scene. Over the past couple of years, I’ve learned the power in leveraging LinkedIn as a way to boost your business and if you’re ready to take advantage of its benefits, checkout my top 7 reasons why you should choose LinkedIn for your marketing strategy in 2020! In this podcast episode, I share: Reason #1: LinkedIn engagement is heating up while other platforms are fizzling out. Reason #2: Lin...
Jan 07, 2020•18 min•Transcript available on Metacast Perhaps you’ve decided 2020 is the year you finally start your own podcast, and if that’s the case—go for it! Tons of amazing resources exist to make your podcast dreams a reality and one fantastic example is my own show producer and editor, Travis Brown. I invited Travis on the show and we discuss his history of working in the music industry and audio, how he organizes his social media content for success, how audiograms can increase your conversions, his new course and lots more! In this podca...
Jan 02, 2020•31 min•Transcript available on Metacast Not everyone realizes the many unique opportunities associated with the role of a virtual assistant. Sandra Booker discovered it’s possible to go from being an online virtual assistant to owning your own business, so I asked her to share how she jump started her social media strategy, what she learned from working with a social media agency, how she really streamlines her social media today, and her tips for virtual assistants who want to get started on social media! In this podcast episode, we ...
Dec 26, 2019•27 min•Transcript available on Metacast Whether you’ve just started considering the possibility of doing your own thing or recently left your 9-5 job to launch your own business, Luisa Zhou has walked a few miles in your shoes and is here to offer some solid strategies to save you time and energy. She shares tips on how to focus on the right things when you’re starting out, why some people fail before they even get started, her social media strategy and so much more! In this podcast episode, we share: What Luisa’s work/life balance lo...
Dec 19, 2019•25 min•Transcript available on Metacast 2020 is almost here and the new year is a great time to really think about what’s working along with what new strategies you can try for your social media presence. Join me as I review my own journey through 2019 as well as social media marketing trends for 2020. Learn the difference between social media strategies and tactics, my predictions for overall marketing shifts in 2020 and 3 tactics important for those shifts, my Word of the Year and I how I plan to show up for my clients in 2020! In t...
Dec 12, 2019•20 min•Transcript available on Metacast Even though I may host this podcast solo, this show is far from a solo effort. I’ve worked hard to surround myself with an amazing team and I know how incredibly valuable it is to connect and work with others who understand and support your passion and goals. Danielle Desir has successfully created a supportive online community and she shares tips for how to leverage your own online community, the power of organic growth, how to nurture conversations and connection within a community and so much...
Dec 05, 2019•29 min•Transcript available on Metacast For better or worse, social media influencers are a thing and could very well increase your ROI. But how? Nick Cooke joins me to explain just want influencer marketing means for businesses, the value of finding impactful influencers, questions to ask influencer marketing agencies, The Goat Agency’s unique marketing strategy, and how LinkedIn helped expand their brand to what it is today! In this podcast episode, we share: How Nick got started with his agency working with influencers The growth N...
Nov 28, 2019•27 min•Transcript available on Metacast You want to be recognized. You want to be known. You want to have success. The foundation of all of those things is branding. And when social media and branding collide, magic happens. Today on the Savvy Social Podcast, we have special guest Amber Hurdle on to talk all about branding with what she calls the Velvet Machete. In this episode, Amber and I dive into the importance of branding by talking about: How to have a clear brand The importance of making yourself different We dive into Amber’s ...
Nov 21, 2019•34 min•Ep 72•Transcript available on Metacast 
