Episode description
It’s easy to get lost in the world of social media, and a customized social media strategy is a surefire way to guide your business where you want it to be. Today, I’m sharing the difference between a virtual assistant, social media manager and social media strategist, along with 10 valuable ways a social media strategist can take your business to the next level!
In this podcast episode, I explain the 10 ways listed below:
- Creates a custom-fit social media plan to your business
- Helps you understand and research your target market
- Provides hashtag and/or keyword optimization
- Designs tailor-made social media posts
- Writes social media captions in your brand’s voice
- Schedules your posts to go out on time
- Manages social media comments and messages
- Grows your audience by finding potential clients/customers/readers/listeners
- Creates reports that showcase your progress
- Aligns your social media with your overall marketing goals
Memorable Quotes:
- “A social media strategist requires minimal guidance...you’re paying for their capability to build out a social media plan that fits with your ENTIRE marketing marketing plan...”
- “Your social media strategy is your plan for success.”
- “It shouldn’t sound like a complete stranger has taken over your business. It should sound like YOU.”
- “Consistency is the most important thing when it comes to measuring results on social media.”
- “A social media strategist is constantly pivoting, adjusting, learning, and growing in a way that helps you with your overall marketing goals.”
Links Mentioned:
https://onlinedrea.com/mentorship
- Social Report: The world’s most complete social media management platform and my social media management tool of choice.
- Savvy Social School: Everything you need to increase visibility, growth, and engagement on social media