Please support our sponsors because they make the show possible! Get Opteo for free for two months - https://opteo.com/psp Preview ads on Opteo - https://opteo.com/ad-preview Chris Schaeffer - https://www.chrisschaeffer.com/ Jason Rothman - https://rothmanppc.com/ Links: About responsive search ads - https://support.google.com/google-ads/answer/7684791 Show Notes: This week we're continuing our deep dive into responsive search ads by breaking down the more technical side RSAs according to t...
Jan 10, 2022•48 min•Transcript available on Metacast Please support our sponsors because they make the show possible! Get Opteo for free for two months - https://opteo.com/psp Jason Rothman - https://rothmanppc.com/ Chris Schaeffer - https://www.chrisschaeffer.com/ Links: Write compelling, genuine ad copy - https://support.google.com/google-ads/answer/6167101 About cross-campaign asset reporting for responsive search ads - https://support.google.com/google-ads/answer/9781208 Show Notes: As we start off 2022, we both agree responsive search ads are...
Jan 03, 2022•52 min•Transcript available on Metacast Please support our sponsors because they make the show possible! Get Opteo for free for two months - https://opteo.com/psp Chris Schaeffer - https://www.chrisschaeffer.com/ Jason Rothman - https://rothmanppc.com/ Show Notes: A lot changed about how we use Google Ads in 2021, so in our final episode of the year, we're reviewing what strategies worked best for us, discussing some details of winning campaigns, and sharing our biggest concern for 2022. (7:21) Being fluent in “funnel” language (...
Dec 27, 2021•57 min•Transcript available on Metacast Please support our sponsors because they make the show possible! Get Opteo for free for two months - https://opteo.com/psp Jason Rothman - https://rothmanppc.com/ Chris Schaeffer - https://www.chrisschaeffer.com/ Show Notes: As 2021 comes to an end, we're discussing the biggest focuses for each of us over the past year with the changes to match type, conversion tracking, and expanded text ads. We also share our thoughts on the current state of Google and what we expect in 2022. (4:44) Match...
Dec 20, 2021•1 hr 2 min•Transcript available on Metacast Please support our sponsors because they make the show possible! Get Opteo for free for two months - https://opteo.com/psp Chris Schaeffer - https://www.chrisschaeffer.com/ Jason Rothman - https://rothmanppc.com/ Show Notes: Even if you're not a Google Ads expert, your insight is valuable to running a successful campaign. The industry pushes ways of doing things, but you as the business owner/employee know your business. In this episode, we're talking about how to trust your instincts ...
Dec 13, 2021•35 min•Transcript available on Metacast Please support our sponsors because they make the show possible! Get Opteo for free for two months - https://opteo.com/psp2 Jason Rothman - https://rothmanppc.com/ Chris Schaeffer - https://www.chrisschaeffer.com/ Show Notes: We've been getting a lot of questions from clients about phrase match search terms, so we thought it was a good time to recap the changes to phrase match and broad match modified incorporated earlier this year as mentioned in this Google Ads Help article . If you embra...
Dec 06, 2021•45 min•Transcript available on Metacast Please support our sponsors because they make the show possible! Get Opteo for free for two months - https://opteo.com/psp2 Chris Schaeffer - https://www.chrisschaeffer.com/ Jason Rothman - https://rothmanppc.com/ Show Notes: Frustrated about attracting so many consumer leads when you're targeting business clients? In this episode, Jason and Chris are discussing how to get relevant B2B leads for a service that is searched in the same way by the B2C segment. There is no one solution, the sea...
Nov 29, 2021•44 min•Transcript available on Metacast Please support our sponsors because they make the show possible! Get Opteo for free for two months - https://opteo.com/psp2 Jason Rothman - https://rothmanppc.com/ Chris Schaeffer - https://www.chrisschaeffer.com/ Show Notes: This week it's another Q&A episode with some great questions from our listeners about the correlation between maximizing conversions and high CPC, the value of long-tail keywords, how the presence of different match types of the same keywords may affect the ad grou...
Nov 22, 2021•50 min•Transcript available on Metacast Please support our sponsors because they make the show possible! Get Opteo for free for two months - https://opteo.com/psp2 Chris Schaeffer - https://www.chrisschaeffer.com/ Jason Rothman - https://rothmanppc.com/ Show Notes: Leaky campaigns waste money and can be difficult to identify. In this episode, Chris and Jason are giving you 8 ways to check for leaks in your PPC campaign. (6:59) What is a "leaky" campaign vs. a bad campaign? (9:50) #1. Broad keywords (15:11) #2. Search partner...
Nov 15, 2021•49 min•Transcript available on Metacast Please support our sponsors because they make the show possible! Get Opteo for free for two months - https://opteo.com/psp2 Jason Rothman - https://rothmanppc.com/ Chris Schaeffer - https://www.chrisschaeffer.com/ Show Notes: In our last episode, we talked about how the loosening of match types has changed our approach to the way we select keywords and concluded that longtail keywords are on the way out. This week we’re defining longtail keywords, why we used them, why they’re “dead,” and why we...
Nov 08, 2021•52 min•Transcript available on Metacast Please support our sponsors because they make the show possible! Get Opteo for free for two months - https://opteo.com/psp2 Chris Schaeffer - https://www.chrisschaeffer.com/ Jason Rothman - https://rothmanppc.com/ Show Notes: Running a successful Google Ads campaign continues to become more and more complex. In this episode, the guys are answering some simple and essential questions to help you slow down, simplify your thinking, and achieve your goal. (9:08) What do you want - leads or sales? Wh...
Nov 01, 2021•52 min•Transcript available on Metacast Please support our sponsors because they make the show possible! Get Opteo for free for two months - https://opteo.com/psp2 Show Notes: This week the guys are tackling more of your Google Ads questions regarding the staffing and recruiting industry, finding value in a campaign that doesn't track conversions, the usefulness of the ad preview tool, the impact of pausing a campaign, and what to do if your conversion rate is showing over 100%. (3:47) Q: Could you talk about the staffing and rec...
Oct 25, 2021•39 min•Transcript available on Metacast Please support our sponsors because they make the show possible! Get Opteo for free for two months - https://opteo.com/psp2 Show Notes: Two things happen when you launch a Google Ads campaign – either you get too much traffic or not enough traffic. In this episode, we're giving actionable steps that you can take whether you’re getting too much or too little that will help you tease out what’s causing the issue and fix your campaign. We also discuss search news about new site link design tes...
Oct 18, 2021•42 min•Transcript available on Metacast Please support our sponsors because they make the show possible! Get Opteo for free for two months - https://opteo.com/psp2 Chris Schaeffer - https://www.chrisschaeffer.com/ Jason Rothman - https://rothmanppc.com/ Show Notes: “Limited by budget” is a bid strategy status that's used when your average daily budget is lower than the recommended amount. But what if you’ve already maxed out your budget? In this episode, we’re discussing different strategies to make your traffic better by being m...
Oct 11, 2021•43 min•Transcript available on Metacast Please support our sponsors because they make the show possible! Get Opteo for free for two months - https://opteo.com/psp2 Jason Rothman - https://rothmanppc.com/ Chris Schaeffer - https://www.chrisschaeffer.com/ Show Notes: This week we're doing a deep dive to help simplify a topic that affects everything you do inside Google Ads - conversions and conversion tracking. We discuss what generated the idea to do the episode, why conversion tracking is so important, what we’re seeing with our ...
Oct 04, 2021•41 min•Transcript available on Metacast Please support our sponsors because they make the show possible! Get Opteo for free for two months - https://opteo.com/psp2 Chris Schaeffer - https://www.chrisschaeffer.com/ Jason Rothman - https://rothmanppc.com/ Show Notes: Change is coming. Expanded Text Ads are phasing out next year and being replaced with responsive search ads. In this episode, we’re getting you up to date on the latest news and explaining what responsive search ads are and the performance we’ve seen from them. We’ll also d...
Sep 27, 2021•41 min•Transcript available on Metacast Please support our sponsors because they make the show possible! Get Opteo for free for two months - https://opteo.com/psp2 Jason Rothman - https://rothmanppc.com/ Chris Schaeffer - https://www.chrisschaeffer.com/ Show Notes: In this episode, the guys are answering some questions from listeners about close variants, geo keywords, seeing your clients' ads in the search engine, optimizing for first-page bids, and audience campaigns. (2:57) Q: If Google is already showing my ads for close vari...
Sep 20, 2021•44 min•Transcript available on Metacast Please support our sponsors because they make the show possible! Get Opteo for free for two months - https://opteo.com/psp2 Chris Schaeffer - https://www.chrisschaeffer.com/ Jason Rothman - https://rothmanppc.com/ Show Notes: In this episode, the guys are addressing the polarizing topic of running brand campaigns in Google Ads covering both how to do it right as well as common problems that can fuel false success metrics. Defining a brand campaign (3:07) When you have someone searching for your ...
Sep 13, 2021•33 min•Transcript available on Metacast Please support our sponsors because they make the show possible! Get Opteo for free for two months - https://opteo.com/psp2 Show Notes: In this episode the guys are tackling the 5 most common questions they get from existing clients like why they aren’t seeing their ad, increasing spend, and ways to improve. They also discuss the new Google Ads three strike policy that goes in effect September 2021. News - Google Ads three strike policy (3:58) Should I spend more? (8:32) “Are you happy with the ...
Aug 23, 2021•40 min•Transcript available on Metacast Please support our sponsors because they make the show possible! Get Opteo for free for two months - https://opteo.com/psp2 Show Notes: This week the guys are discussing how they respond to the top 5 most common questions they get from new clients pre and post launch including how to determine cost per click, setting budget guidelines, making changes to the website, adding landing pages, how to track success, and bidding on competitor names. What should my cost per click be? (10:57) “I’m CPC agn...
Aug 16, 2021•46 min•Transcript available on Metacast Please support our sponsors because they make the show possible! Get Opteo for free for two months - https://opteo.com/psp2 Show Notes: This week the guys are going deep into the Google Ads black box and the algorithms behind the scenes in Google Ads that seems to impact performance. The guys talk about how they think about the black box, how it impacts their management, and for which changes in a Google Ads account the black box factors into their decision making and for which changes it does n...
Aug 09, 2021•54 min•Transcript available on Metacast Please support our sponsors because they make the show possible! Get Opteo for free for two months - https://opteo.com/psp2 Show Notes: This week the guys take you further into the Google Ads platform and walk you through some advanced data and settings opportunities that exist inside of a Google Ads account. They cover out-of-the-way areas of a Google Ads account that are a few clicks away, including billing thresholds, the notes panel, responsive ad combinations, the words that make up your se...
Aug 02, 2021•42 min•Transcript available on Metacast Please support our sponsors because they make the show possible! Get Opteo for free for two months - https://opteo.com/psp2 Show Notes: This week the guys talk about 4 things long-term Facebook advertisers need to know when they come over to Google Ads to start advertising. Thanks for listening and enjoy the episode. Search News: Google Ads optimized targeting gradually rolling out - https://searchengineland.com/google-ads-optimized-targeting-gradually-rolling-out-350490 Use optimized targeting ...
Jul 26, 2021•47 min•Transcript available on Metacast Please support our sponsors because they make the show possible! Get Opteo for free for two months - https://opteo.com/psp2 Show Notes: This week the guys talk about the impact of image extensions in Google Ads, the difference between image extensions and dynamic image extensions, and they explain the way they think about image extensions and their importance. Thanks for listening and enjoy the episode. Don't miss the weekly Aftershow: Don't miss the aftershow! Join hundreds of other P...
Jul 12, 2021•36 min•Transcript available on Metacast Please support our sponsors because they make the show possible! Get Opteo for free for two months - https://opteo.com/psp2 Show Notes: This week the guys do a deep dive on HVAC Google Ads campaigns. They cover some advanced topics and share things they think about when advertising for an HVAC company. Topics include the potential from this topic on Google Ads, ad group structure, how to deal with seasonality, whether or not to run remarketing ads, and more. Thanks for listening and enjoy the ep...
Jul 05, 2021•46 min•Transcript available on Metacast Please support our sponsors because they make the show possible! Get Opteo for free for two months - https://opteo.com/psp2 Show Notes: This week the guys talk about three common mistakes that they see Google Ads advertisers make that can really limit your ability to run a great campaign. These three mistakes are thinking about keywords the wrong way and only trying out one part of the funnel, potential mistakes with automation, and trying to overengineer your account. Thanks for listening and e...
Jun 28, 2021•48 min•Transcript available on Metacast Please support our sponsors because they make the show possible! Get Opteo for free for two months - https://opteo.com/psp2 Show Notes: This week we’re helping business owners figure out what to do when their Google Ads campaigns stop working. We’ve heard it many times. Google Ads was working well, but now it’s no longer performing and you’re wondering how to improve things. In today’s episode, we’ll talk about why this happens, how to fix it, and what questions to ask. Thanks for listening and ...
Jun 21, 2021•35 min•Transcript available on Metacast Please support our sponsors because they make the show possible! Get Opteo for free for two months - https://opteo.com/psp2 Show Notes: Today we’re doing a Q&A and answering your questions about Google Ads. Questions today include subjects like location targeting, learning Google Ads, display campaigns, and competitor keywords. Thanks for listening and enjoy the episode! Search News: Deliver engaging Search ads with image extensions - https://support.google.com/google-ads/answer/10700789 Don...
Jun 14, 2021•45 min•Transcript available on Metacast Please support our sponsors because they make the show possible! Get Opteo for free for two months - https://opteo.com/psp2 Show Notes: What does a Google Ads expert do? That is the question we are answering this week on the Paid Search Podcast. We break down the job role and everything it entails, from consulting, to audits, to management, to reporting, and all the administrative work that goes into it. This episode gives a detailed overview of everything a Google Ads expert does to help client...
Jun 07, 2021•53 min•Transcript available on Metacast Please support our sponsors because they make the show possible! Get Opteo for free for two months - https://opteo.com/psp2 Show Notes: This week we’re talking about the problem of cannibalization inside a Google Ads account. We describe what cannibalization is, why it’s a bad thing, and how to find it. It is an interesting problem, and we hope you enjoy the episode and the discussion. Thanks for listening! Don't miss the weekly Aftershow: Don't miss the aftershow! Join hundreds of oth...
May 31, 2021•40 min•Transcript available on Metacast 
