Send us a text Today we will be discussing the concept of Key Performance Indices (KPIs) and their importance in measuring success. A KPI is essentially a measurable value that shows the progress towards a specific goal. For instance, weight is a common KPI for many people. However, the challenge with this type of KPI is that it is a lagging indicator, meaning it only tells us what has already happened, not what is going to happen. In a business setting, it is more valuable to use leading indica...
Jan 24, 2023•23 min•Ep 243•Transcript available on Metacast Send us a text In this special episode, host Mark Mason interviews Aiden Booth, the creator of the 123 Profit System. He offers listeners an opportunity to understand more about the course and Aidan himself before deciding to invest in the program. Mark emphasizes that the program is not inexpensive and it would be a significant investment but has incredible potential. The episode is meant for listeners who might be on the fence about the program and want more information before making a decisio...
Jan 16, 2023•27 min•Ep 242•Transcript available on Metacast Send us a text Hey there, it's Mark Mason. I wanted to make a quick announcement about a product that I've been getting a lot of questions about. It's called "123 Profit" and it's something that I'll be using myself in 2023 as a new stream of revenue or side hustle. I thought it would be a good idea to let others in on it as well, but unfortunately, the cart for the product is closing on January 19th at midnight and it won't open again until next year at t...
Jan 13, 2023•13 min•Ep 241•Transcript available on Metacast Send us a text In this episode, host Mark Mason discusses his plans for getting involved in a program called Get123Profit.com, a CPA affiliate marketing course. He explains the basics of CPA or cost per action affiliate marketing and how it can be used to build a profitable business by sending traffic to affiliate marketing networks that provide qualified leads for companies. Mark also mentions that if you're interested in this program, you have until January 19th, 2023, to check it out. Ke...
Jan 09, 2023•23 min•Ep 240•Transcript available on Metacast Send us a text This week on the Late Night Internet Marketing Podcast, we're diving into the world of affiliate marketing and exploring the two most popular methods. Discover how you can use these strategies to grow your online business in 2023. Join us as we delve into the topic on the Late Night Internet Marketing Podcast. Today on the show, we're discussing affiliate marketing and its potential for business growth in the new year. As a long-time fan of affiliate marketing, I believe...
Jan 03, 2023•30 min•Ep 239•Transcript available on Metacast Send us a text Are you thinking about podcasting, but feel like it might just be too complicated to get your episodes edited or published? Do you know you need to create more video but you are scared to death of the technology involved. Well, I have good news. The new version of a software solution called Descript changes everything, and it is revolutionizing the content creation industry....
Sep 19, 2022•23 min•Ep 238•Transcript available on Metacast Send us a text Is Artificial Intelligence taking over the content industry? Actually, AI created that title for this podcast. I wanted to break down this question of AI and try and understand the future of AI. We've been talking about AI in terms of SEO for a long time. And I think recently one of the concerns people have had is what the role of artificial intelligence will be when it comes to creating content. We cover that in this episode....
Sep 12, 2022•29 min•Ep 237•Transcript available on Metacast Send us a text In this episode we talk about lifetime learners.
Aug 22, 2022•15 min•Ep 236•Transcript available on Metacast Send us a text There is a big difference between working hard to make some money on line and getting rich quick. These ideas won't make you an instant millionaire, but if you need some quick cash, these simple ideas can have you up and generating cash later this week.
Aug 02, 2022•22 min•Ep 235•Transcript available on Metacast Send us a text ]This week on the Late Night Internet Marketing Podcast, I'm going to tell you about the key word strategy that you should use every time before you create a piece of content. All this and more on the Late Night Internet Marketing Podcast.
May 05, 2022•33 min•Ep 234•Transcript available on Metacast Send us a text Are limiting beliefs holding you back? Is your online business suffering because you can't see your goals clearly enough? Is your internal thermostat limiting your success? In this episode, I tell the story of Whiteface Mountain and how what happened there could be the key to unlocking your full potential.
Feb 21, 2022•23 min•Ep 233•Transcript available on Metacast Send us a text The risk of getting banned from online marketing platforms and how to manage it. In this episode I tell a story about my Facebook friend Allison. It's a cautionary tale for you and your business.
Feb 14, 2022•31 min•Ep 232•Transcript available on Metacast Send us a text Ever dream about the perfect sales funnel? In this episode, I tell the story of the perfect sales funnel that I encountered in real life. We break the funnel down, talk about the marketing principles that are used and why thay are effective. We also discuss whether or not the owner of the funnel, Tony Polecastro, should feel guilty about using such an effective marketing tool....
Feb 07, 2022•30 min•Ep 231•Transcript available on Metacast Send us a text Thinking about starting a coaching business? In this episode, I interview 8-figure entrepreneur Russel Dubree about his piviot to coaching. Understanding why Russel is moving to coaching and how he is approaching his coaching practice will give you insight into your own coaching journey.
Feb 01, 2022•39 min•Ep 230•Transcript available on Metacast Send us a text Are you interested in learning how to start a coaching business online? This week I've invited Cliff Ravenscraft to the show to talk about coaching and how to get started with your own coaching business. He is the Mindset Answerman from MindSetAnswerman.com and he reveals some critical information in this episode.
Jan 25, 2022•46 min•Ep 229•Transcript available on Metacast Send us a text Considering starting an online buisiness in 2022? There are really only four main types of online businesses to choose from. In this episode, we discuss those four types. 03:06 Four Tyoes Of Online Business 04:05 Online Business Type 1: eCommerce 07:35 Online Business Type 2: Online Services 10:33 Online Business Type 3: Software as a Service (SaaS) 14:29 Online Business Type 4: Content Creation (Blogging, Podcasting, YouTube) 19:04 What Kind Of Online Business Should I Start In 2...
Jan 17, 2022•36 min•Ep 228•Transcript available on Metacast Send us a text This proven 7-step system for achieving any goal has been used for over 40 years by millions of people to achieve their most important goals. Use it today to make sure you achieve your 2022 goals. Highlights from this episode 08:30 The First Step Is To Identify Your Goal 10:02 List The Benefits To Achieving Your Goal 11:37 List The Obstacles To Achieving Your Goal 14:35 Find People To Help With Your Goal 17:00 Define A Deadline For Your Goal Grab the show notes at https://www.late...
Jan 10, 2022•26 min•Ep 227•Transcript available on Metacast Send us a text Your mindset will determine your outcome in 2022. Having a positive mindset for you business is critical for you to achieve your 2022 goals. In this podcast, I explain why a positive mindset is critical, and I give you the tools you need to get there.
Jan 03, 2022•34 min•Ep 226•Transcript available on Metacast Send us a text Tooling around town and learned some things about customer service and treating people the way you want to be treated. During that same great experience, I had some concerns about how my phone number was being used. It made me think of GDPR. I also talk about what I think about the new marketing campaign around Coke Zero - I Need To Try It First. What can we learn from that? You can apply these stories and the lessons to your online business. I always try to learn things from bric...
Dec 27, 2021•34 min•Ep 225•Transcript available on Metacast Send us a text Happy Holidays from Mark. May your holiday season be joyous and may you find prosperity in the New Year.
Dec 25, 2021•4 min•Ep 224•Transcript available on Metacast Send us a text All about Lead Magnets. Why you need them, and ten ideas for lead magnets that you can create. You know that you need to be building a list for your online business with lead magnets, but do you know why? And do you know what kind of lead magnets to create? This episode solves that for you once and for all.
Dec 21, 2021•33 min•Ep 224•Transcript available on Metacast Send us a text Simple story about how I generated $50K revenue Drop Shopping On Facebook Marketplace With This One Simple Approach. Exact details and numbers. Nothing held back.
Dec 13, 2021•38 min•Ep 223•Transcript available on Metacast Send us a text Content Creation Idea Tips: Tired of looking at a blank screen trying to come up with an idea for you next blog post, podcast or YouTube video? Need a foolproof content strategy that will never leave you without your next content idea? We deliver that here today. But maybe your real problem is that you are using a lack of content ideas as an excuse to avoid content creation because you are afraid. If that is the case, we tackle that fear as well....
Dec 06, 2021•38 min•Ep 222•Transcript available on Metacast Send us a text It's time to start working on your 2022 goals. Don't wait until January. The time to act is now. In this episode I explain my approach for defining goals and breaking them down into a detailed project plan. This is the most comprehensive plan for achieving your 2022 goals. I'm going to lay out exactly how you can set up a schedule, do research, and make progress towards accomplishing any goal. We'll go over some practical steps and best practices that will help...
Nov 29, 2021•32 min•Ep 221•Transcript available on Metacast Send us a text With the world changing fast and bringing so much uncertainty, we discuss why now is the very best time to start you own internet business.
Nov 22, 2021•23 min•Ep 220•Transcript available on Metacast Send us a text Should You Set Up A Limited Liability Corp (LLC) For Your Online Internet Business This Week on the late night internet marketing podcast, we're going to tackle the topic of whether or not you should form an LLC. We're going to come at this from the non-legal business owner perspective and cut out all the mumbo-jumbo all this and more on the late night internet marketing podcast....
Jul 11, 2021•36 min•Ep 219•Transcript available on Metacast Send us a text Drop Shipping on Facebook Marketplace has become incredibly popupular in the last few months. In this episode I detail my experience with Facebook Marketplace drop shipping and report my numbers. I also offer some drop shipping tips you can use.
Jun 03, 2021•35 min•Transcript available on Metacast Send us a text Facebook Marketplace Dropshipping Success Story Break Down -- My $863 Day. The exact steps I took to generate $863 on Facebook Marketplace last Tuesday with Drop Shipping. The income numbers described in this episode should not be considered typical have nothing to do with what you might be able to achieve.
Mar 18, 2021•33 min•Ep 217•Transcript available on Metacast Send us a text You know you need a lead magnet. Why don't you have one? If you have one, why don't you have more? In this episode, I discuss why you should be collecting emails and how to do it. I explain how to figure out what lead magnet to create, how to create the lead magnet, how to get it on line, and how to get traffic to your lead magnet.
Mar 11, 2021•50 min•Ep 216•Transcript available on Metacast Send us a text Curious about all the changes in Facebook Marketplace (FBMP) and what's coming. Wondering how FBMP is impacting drop shipping? I cover it all in this episode. I also talk about my Grove Funnel journey and what's my plans are for that amazing tool.
Mar 05, 2021•36 min•Ep 215•Transcript available on Metacast 
