Send us a text Ever felt overwhelmed trying to maintain a journaling habit amidst the chaos of daily life? I did too—until I discovered a method that transformed my approach entirely. In this week's Late Night Internet Marketing podcast, I sit down with my friend Cliff Ravenscraft to unravel my journey of integrating AI into my journaling routine. We discuss how the traditional methods just never stuck for me and how AI, specifically ChatGPT-4, has become my personal journaling assistant du...
May 20, 2024•22 min•Transcript available on Metacast Send us a text Ever wondered how top entrepreneurs overcome challenges and scale their online businesses? Join us in an electrifying mastermind discussion where industry titans Cliff Ravenscraft, Pat Flynn, Ray Edwards, Leslie Samuel, and Michael Stelzner share their secrets, all brought to life through the power of AI. Discover how to align your business with your passions, identify your perfect niche, and tackle imposter syndrome. Pat Flynn emphasizes the need for authenticity and consistency,...
May 13, 2024•34 min•Transcript available on Metacast Send us a text Ever dreamt of transforming your artistic visions into a wearable canvas? Join me, Mark Mason, in my Texas studio where I share seven essential tips to launch and grow a successful print on demand t-shirt business. Venture with me through the nuts and bolts of niche selection, the art of leveraging freelance designers, and the delicate dance between cost and quality that keeps customers coming back for more. Discover how we could take my daughter's artistic talents and turn t...
May 06, 2024•33 min•Transcript available on Metacast Send us a text Step right up and grab your peanuts and Cracker Jacks, because today I'm unveiling the secret playbook where the grand old game of baseball meets the high-stakes world of marketing. Imagine if you could knock your marketing strategy right out of the park – well, folks, that dream starts here. I'm Mark Mason, and I'll be your guide through the intertwined worlds of baseball and business, where consistency is your MVP and attention to the minutiae can win the series. ...
Apr 30, 2024•34 min•Ep 266•Transcript available on Metacast Send us a text Ever wondered how the latest AI breakthroughs are shaking up the marketing landscape? Get ready for a riveting discussion on the release of ChatGPT 4.0 and its massive implications for your business strategy in 2024. From my own experiences with AI's uncanny knack for churning out content that sidesteps conventional search engines, to its game-changing role in ensuring compliance in the electronics industry, we'll unravel the ways AI is driving growth and spurring innova...
Apr 23, 2024•38 min•Ep 265•Transcript available on Metacast Send us a text Stuck in neutral with your side hustle? Let me guide you through reigniting that entrepreneurial spark as we explore the psyche behind our passions and the practical steps to prioritize them once again. Imagine reclaiming your 'why' and navigating through life's relentless hustle to carve out a sacred space for your side project. In this episode, you'll discover my personal toolkit—five pivotal tips that have not only helped me but are now ready to transform yo...
Apr 16, 2024•25 min•Transcript available on Metacast Send us a text Embark on a journey to the core of your personal values and discover how they can steer your internet business to remarkable success. My chat with personal coaching maestro Cliff Ravenscraft opened my eyes to the profound ways our deepest principles can shape our decisions and fuel our entrepreneurial spirit. Uncover the hidden rules that govern our paths to triumph as we dissect the importance of aligning our professional strategies with the values that resonate most profoundly w...
Apr 08, 2024•25 min•Transcript available on Metacast Send us a text Have you ever considered the cosmic dance of a solar eclipse as a masterclass in marketing precision? Join me, Mark Mason, on a journey that connects the celestial mechanics of an eclipse with the meticulous world of product launches. As astronomers chart the stars to witness nature's grand display, we marketers too must craft our strategies with care to captivate our niche audience, ensuring our own moments of triumph in the marketplace. In today's episode, I recount th...
Apr 02, 2024•24 min•Ep 262•Transcript available on Metacast Send us a text Discover the resilience of email marketing as a cornerstone of your business when social media turns its back on you. Leslie Samuel's cautionary tale of being banned from YouTube spotlights the volatile nature of online platforms and the stark reality that, without warning, your digital empire can crumble. Yet, amidst the ruins, an engaged email list stands as a beacon of hope. This episode isn't just about the pitfalls of digital reliance; it's a treasure trove of ...
Mar 26, 2024•27 min•Transcript available on Metacast Send us a text Ever feel like your website's stuck in a virtual time warp? I'm Mark Mason, and in this juicy episode, we're serving up a feast of SEO optimization secrets that'll transform your online presence from outdated to outstanding. You'll join me on a thrilling ride through the labyrinth of Late Night Internet Marketing, where I spill the beans on rejuvenating a site that's been collecting cobwebs. And for those hungry for success, get the scoop on my exclus...
Mar 18, 2024•28 min•Transcript available on Metacast Send us a text Embark on a transformative journey with me as we conquer the Everest of market communication—copywriting. Together with the wisdom of my friend and copywriting guru Ray Edwards, this episode guarantees an armory of tools and strategies to turn your writing hiccups into triumphs. We dissect the seven cardinal sins of copywriting and with each, present an elixir that promises to refine your message, resonate with your audience, and skyrocket your conversions. Ever wonder why some em...
Mar 11, 2024•34 min•Transcript available on Metacast Send us a text Ever felt like you're just one in a sea of affiliate marketers? Get ready to break away from the pack as we reveal seven under-the-radar niches that could skyrocket your content and commissions. This isn't your average niche advice; we're talking about unique angles that tap into your personal expertise and passions. As a former electrical engineer turned home automation aficionado, I share how authentic enthusiasm can transform your affiliate endeavors into a magne...
Mar 04, 2024•27 min•Transcript available on Metacast Send us a text Unlock the secrets to transforming your digital footprint through the art of content creation and repurposing strategies that could redefine your online influence. In our latest episode, we delve into the indispensable role content plays in building trust with your audience, and we equip you with the tools to navigate the challenges of an ever-changing internet marketing landscape. From the robust potency of long-form material to the perilous dependence on external platforms, I la...
Feb 26, 2024•33 min•Transcript available on Metacast Send us a text Ever find yourself fighting to keep your dreams afloat in a sea of distractions and day-job demands? This episode peels back the layers of my own struggle as I wade through the "messy middle" of the year, aiming for those 2024 targets. You're not alone in the battle to manage personal projects alongside a career that doesn't always play fair with your time. Get a front-row seat to my balancing act, complete with the real-life ups and downs that come with a side...
Feb 19, 2024•28 min•Transcript available on Metacast Send us a text Ever wondered how a set of knives could teach you the fundamentals of sales and digital marketing? Strap in as I take you through a blast from my past, sharpening our skills with the insights I gained from slinging Cutco cutlery across Texas during my college years. You'll hear tales from the trenches of Vector Marketing, where I learned to identify the perfect audience and polish a sales pitch that could slice through the thickest skepticism. It's not just about the gle...
Feb 12, 2024•31 min•Transcript available on Metacast Send us a text Ever wondered how an independent artist can turn Instagram into their stage, spotlight, and fanbase all at once? That's exactly what we're unpacking today, as we journey through the digital landscape that's redefining music careers. A recent conversation with a friend about his daughter's musical aspirations ignited this exploration into how Instagram's global stage can catapult independent artists into the limelight. We're cutting through the noise o...
Feb 05, 2024•38 min•Transcript available on Metacast Send us a text Embark on a transformative adventure with Cliff Ravenscraft, the Mindset Answer Man, as we uncover the profound impact of mindset on personal and business growth. Our candid conversation traverses Cliff's inspiring journey from leading Bible studies to becoming a sought-after coach and speaker, emphasizing the power of conquering fears and setting audacious goals. He generously shares the wisdom gleaned from our Mastermind group and his own experiences, including the gripping...
Jan 29, 2024•55 min•Transcript available on Metacast Send us a text Ever wondered what it takes to turn a profit with Amazon FBA? Let's unravel that mystery together! In our latest Late Night Internet Marketing Podcast episode, I guide you through the labyrinth of product sourcing and the pivotal factors that will chart your course towards Amazon FBA profitability. From understanding market demand to utilizing tools like Jungle Scout for pinpointing top-performing products, we've got the lowdown. And for those of you who are fans of chec...
Jan 22, 2024•34 min•Transcript available on Metacast Send us a text Imagine turning a summer project into a $50,000 business—that's the reality my son and I experienced thanks to the powerful teachings of Aidan Booth. Now, I'm thrilled to share that Aidan is rolling out his latest course, meticulously updated for 2024, and it's all about successfully selling on Amazon. This episode is for those ready to seize a time-sensitive opportunity, offering a deep dive into this game-changing training. Aidan and his team bring a wealth of exp...
Jan 17, 2024•10 min•Transcript available on Metacast Send us a text Ever wondered if the bustling world of Amazon FBA wholesale could be your next entrepreneurial playground? Buckle up as we guide you through the labyrinth of finding and selling profitable products on the giant e-commerce platform. This episode is a treasure trove of insider knowledge, packed with a checklist of strategies to help you zero in on high-demand, cost-effective items ripe for the Amazon marketplace. As I unveil a critical evolution of my brand and prepare to roll out a...
Jan 15, 2024•35 min•Ep 251•Transcript available on Metacast Send us a text Achieving your dreams and smashing your annual goals might appear daunting, but it's time to turn the tables on disappointment and step into a realm of success. As we hit a milestone with our 250th episode of the Late Night Internet Marketing Podcast, I'm thrilled to bring you a celebration of consistency and a taste of the electrifying announcement awaiting us in the next episode—where mindset maestro Cliff Ravenscraft will unveil the transformative power of one-on-one ...
Jan 08, 2024•41 min•Transcript available on Metacast Send us a text 2024: A Year of Powerful Thoughts for Your Online Business Journey In this episode, host Mark Mason shares his plans for the year 2024 and offers powerful thoughts to help listeners with their online business journey. The episode emphasizes the importance of taking massive action, overcoming fear and procrastination, and embracing change. Mark draws inspiration from famous entrepreneurs and provides insights on content marketing and the role of artificial intelligence. He also int...
Jan 02, 2024•23 min•Ep 249•Transcript available on Metacast Send us a text In Episode 248 of Late Night Internet Marketing, Mark Mason continues from where he left off in Episode 247 discussing the importance of email marketing for online businesses. In this podcast, he shares practical and effective strategies every online entrepreneur should adopt to get the most out of email marketing. **Key points and action items:** - Understanding why email marketing is crucial for your online business. - The importance of getting into someone's inbox and gett...
Oct 27, 2023•28 min•Transcript available on Metacast Send us a text In this week's episode of the Late Night Internet Marketing podcast, I want to talk about something that no one seems to ever want to talk about: what's the right mindset for email marketing. I believe this is really important, especially in an era where email marketing is becoming increasingly important. So, in this episode, I share some excerpts from a presentation that I did earlier this month, where I talked about the way you should think about email marketing. Befor...
Feb 21, 2023•15 min•Transcript available on Metacast Send us a text Hey there, it's Mark Mason, your host for the Late Night Internet Marketing Podcast. Today, I want to talk about something that I see happening way too often in the world of online business: quitting too soon. This is the most common failure mode that I see when people try to start an online business. I've been discussing this for years, but I want to approach it from a different angle today. I want to talk about a book called "The Dip" by Seth Godin. "The...
Feb 13, 2023•15 min•Transcript available on Metacast Send us a text On this episode of the Late Night Internet Marketing podcast, I share 10 essential landing page tips to help you convert visitors. A landing page is a page where you send traffic to, with the goal of getting visitors to take some kind of action. The conversion rate on a landing page can have a significant impact on the profitability of your business. I emphasize that everything is up for debate and the best way to determine what works is by testing, using tools like Google Optimiz...
Feb 06, 2023•25 min•Ep 245•Transcript available on Metacast Send us a text In episode 244 of the Late Night Internet Marketing podcast, host Mark Mason delves into the often-overlooked topic of legal pages on websites. Despite the fact that most website visitors never actually read these pages, they serve an important purpose in establishing the legal framework of the relationship between the website and its visitors. Mark discusses the reasons why these pages are necessary, including regulations that require certain disclosures and the potential protect...
Jan 30, 2023•25 min•Transcript available on Metacast Send us a text Today we will be discussing the concept of Key Performance Indices (KPIs) and their importance in measuring success. A KPI is essentially a measurable value that shows the progress towards a specific goal. For instance, weight is a common KPI for many people. However, the challenge with this type of KPI is that it is a lagging indicator, meaning it only tells us what has already happened, not what is going to happen. In a business setting, it is more valuable to use leading indica...
Jan 24, 2023•23 min•Transcript available on Metacast Send us a text In this special episode, host Mark Mason interviews Aiden Booth, the creator of the 123 Profit System. He offers listeners an opportunity to understand more about the course and Aidan himself before deciding to invest in the program. Mark emphasizes that the program is not inexpensive and it would be a significant investment but has incredible potential. The episode is meant for listeners who might be on the fence about the program and want more information before making a decisio...
Jan 16, 2023•27 min•Transcript available on Metacast Send us a text Hey there, it's Mark Mason. I wanted to make a quick announcement about a product that I've been getting a lot of questions about. It's called "123 Profit" and it's something that I'll be using myself in 2023 as a new stream of revenue or side hustle. I thought it would be a good idea to let others in on it as well, but unfortunately, the cart for the product is closing on January 19th at midnight and it won't open again until next year at t...
Jan 13, 2023•13 min•Transcript available on Metacast 
