Today, we are bringing you a special sample episode of the Founders Forum podcast — a fantastic show for senior marketers and DTC media buyers, discussing what’s working in the e-commerce and digital ad space. ✅ Learn more about the Foxwell Founders Community [affiliate link] It's hosted by Edwin Hermawan, Owner of Snappic and Tristram Dyer, CEO of Webtopia . Together they meet with entrepreneurs and innovators from with-in the Foxwell Founders Membership to share on trending topics and idea...
Nov 15, 2024•54 min•Ep 1230•Transcript available on Metacast Shorts get a boost with Google’s latest ad tools. YouTube comments get hyperlinked, fueling Google Search. Ads could be coming to Threads sooner than you think. And LinkedIn opens doors to volunteering. . 📝 Take the One-Question Survey . Today’s story links: Google Announces New Shorts-Focused Video Ad Options YouTube's hyperlinked comments could drive valuable traffic for Google Search - Tubefilter Threads might get ads early next year LinkedIn Adds ‘Open to Volunteer’ Option TikTok Expand...
Nov 14, 2024•6 min•Ep 1229•Transcript available on Metacast Shopify reports massive revenue growth. Australians might soon find their social media rated 16+. Brands brace for a mobile shopping surge this holiday season. And a new Facebook chatbot may or may not be trying to send you to the ER. . 📝 Take the One-Question Survey . Today’s story links: Shopify Shares Surge More Than 20% On Revenue, Margin Growth Australia Looks To Enact Law Restricting Social Media Usage for Teens Brands prepare for more shoppers to buy from their phones this holiday season...
Nov 13, 2024•8 min•Ep 1228•Transcript available on Metacast Google unlocks A/B testing in Performance Max. Advertising in italics could boost your sales by 30%. Pinterest’s revenue grows… just slower. And Amazon unwraps a digital holiday shopping hub. . 📝 Take the One-Question Survey . Today’s story links: Google Lifts the Lid (a Little) on AI Buying Tool Pmax, Giving Buyers More Ways to Test Promotions in italics are more effective Pinterest Reports Slower Revenue Growth Instagram Says It Does Not Reduce the Reach of Sponsored Content Instagram Expands...
Nov 12, 2024•7 min•Ep 1227•Transcript available on Metacast This is an episode from the Inside Google Ads podcast, by our Google Ads correspondent Jyll Saskin Gales [affiliate link]. Be sure to subscribe free wherever you get your podcasts. . Today’s story links . 📰 Get our free daily newsletter 📈 Advertising : Reach Thousands of Marketing Decision-Makers 🌍 Follow us on social media or contact us . GO PREMIUM! Get these exclusive benefits when you upgrade: ✅ Listen ad-free ✅ Back catalog of 20+ marketing science interviews ✅ Get the show earlier than ...
Nov 08, 2024•15 min•Ep 1226•Transcript available on Metacast Should your ad copy stay or should it go? TikTok hits a wall in Canada, shutting down operations. Reddit's booming user growth is calling brands—but what’s the ad potential? And YouTube now lets Short Creators court brands. . 📝 Take the One-Question Survey . Today’s story links: You should use this Canada forces TikTok to dissolve business operations Reddit’s growth presents opportunities for brands YouTube enables Shorts creators to request brand partnerships Snapchat adds ad placement ver...
Nov 07, 2024•7 min•Ep 1225•Transcript available on Metacast Big-name brands are missing the mark on social media. A popular TikTok video editor moves into retail. Meta shakes up ad displays. And an election ad blackout is extended to keep the peace post-polls. . 📝 Take the One-Question Survey Today’s story links . 📰 Get our free daily newsletter 📈 Advertising : Reach Thousands of Marketing Decision-Makers 🌍 Follow us on social media or contact us . GO PREMIUM! Get these exclusive benefits when you upgrade: ✅ Listen ad-free ✅ Back catalog of 20+ marke...
Nov 06, 2024•8 min•Ep 1224•Transcript available on Metacast Election ad surge forces brands to go big or go home, Threads comes for X with 275 million users, and Amazon’s ad growth outperforms its overall sales. . Today’s story links . 📰 Get our free daily newsletter 📈 Advertising : Reach Thousands of Marketing Decision-Makers 🌍 Follow us on social media or contact us . GO PREMIUM! Get these exclusive benefits when you upgrade: ✅ Listen ad-free ✅ Back catalog of 20+ marketing science interviews ✅ Get the show earlier than the free version ✅ “Skip to s...
Nov 04, 2024•6 min•Ep 1223•Transcript available on Metacast Brands take on election marketing. A Bezos-backed startup sets its sights on Amazon. While ChatGPT takes on Google with search… . Today’s story links . 📰 Get our free daily newsletter 📈 Advertising : Reach Thousands of Marketing Decision-Makers 🌍 Follow us on social media or contact us . GO PREMIUM! Get these exclusive benefits when you upgrade: ✅ Listen ad-free ✅ Back catalog of 20+ marketing science interviews ✅ Get the show earlier than the free version ✅ “Skip to story” audio chapters ✅ M...
Nov 01, 2024•6 min•Ep 1222•Transcript available on Metacast Google on the hotseat after it admits a rep made ad campaign changes without the advertiser’s knowledge. Platforms report a generally strong Q3. One adtech firm wants to make cars your next billboard. And Google is fined more money than exists on the planet — no joke. . Today’s story links . 📰 Get our free daily newsletter 📈 Advertising : Reach Thousands of Marketing Decision-Makers 🌍 Follow us on social media or contact us . GO PREMIUM! Get these exclusive benefits when you upgrade: ✅ Listen...
Oct 30, 2024•7 min•Ep 1221•Transcript available on Metacast The counter-intuitive strategy that could triple your engagement. Shoppers are browsing on social, but why aren’t they buying? Email marketers hit a high note. And why your Search Console's performance report is empty. . Today’s story links . 📰 Get our free daily newsletter 📈 Advertising : Reach Thousands of Marketing Decision-Makers 🌍 Follow us on social media or contact us . GO PREMIUM! Get these exclusive benefits when you upgrade: ✅ Listen ad-free ✅ Back catalog of 20+ marketing scien...
Oct 29, 2024•9 min•Ep 1220•Transcript available on Metacast Marketers in court to cancel the "click-to-cancel." Google hangs up on call ads. Amazon has a warning for west-coast sellers. And Redditors revolt against search AI in the most Reddit way possible. . Today’s story links . 📰 Get our free daily newsletter 📈 Advertising : Reach Thousands of Marketing Decision-Makers 🌍 Follow us on social media or contact us . GO PREMIUM! Get these exclusive benefits when you upgrade: ✅ Listen ad-free ✅ Back catalog of 20+ marketing science interviews ✅ G...
Oct 28, 2024•7 min•Ep 1219•Transcript available on Metacast Instagram’s spooky spirit… Why more brands might soon drop X… Adobe says embrace AI — or else… and more! . Today’s story links . 📰 Get our free daily newsletter 📈 Advertising : Reach Thousands of Marketing Decision-Makers 🌍 Follow us on social media or contact us . GO PREMIUM! Get these exclusive benefits when you upgrade: ✅ Listen ad-free ✅ Back catalog of 20+ marketing science interviews ✅ Get the show earlier than the free version ✅ “Skip to story” audio chapters ✅ Member-only monthly live...
Oct 25, 2024•9 min•Ep 1218•Transcript available on Metacast Can retargeting exist in a world without cookies? New research says yes. YouTube’s brand safety controls are now easier to use. Amazon hits the brakes on same-day delivery. And the board game for marketers that might give you nightmares. . Today’s story links . 📰 Get our free daily newsletter 📈 Advertising : Reach Thousands of Marketing Decision-Makers 🌍 Follow us on social media or contact us . GO PREMIUM! Get these exclusive benefits when you upgrade: ✅ Listen ad-free ✅ Back catalog of 20+ ...
Oct 24, 2024•7 min•Ep 1217•Transcript available on Metacast Will Meta’s new automation tools bring chaos to ad campaigns? Everything is up in the world of podcasts ads. And a sad farewell to one of the Internet’s OG mobile apps. . Today’s story links . 📰 Get our free daily newsletter 📈 Advertising : Reach Thousands of Marketing Decision-Makers 🌍 Follow us on social media or contact us . GO PREMIUM! Get these exclusive benefits when you upgrade: ✅ Listen ad-free ✅ Back catalog of 20+ marketing science interviews ✅ Get the show earlier than the free ver...
Oct 23, 2024•14 min•Ep 1216•Transcript available on Metacast How marketers plan to cash in on the new Halloween mega-season. Amazon’s surprising strategy to compete against Temu. You’re not going to like Meta’s plan for unblocking your brand account. And Google pulls the plug on one of the search engine’s longest-standing feature. . Today’s story links . 📰 Get our free daily newsletter 📈 Advertising : Reach Thousands of Marketing Decision-Makers 🌍 Follow us on social media or contact us . GO PREMIUM! Get these exclusive benefits when you upgrade: ✅ Lis...
Oct 22, 2024•7 min•Ep 1215•Transcript available on Metacast An e-commerce crisis brews as payment processors scramble to form new banking partnerships to maintain operations. Plus: The FTC’s new Click-to-Cancel rule. Why is Google handing your leads to your competitors? And pulling a FAST one: Why your streaming media buy might not be what you think it is. . Today’s story links . 📰 Get our free daily newsletter 📈 Advertising : Reach Thousands of Marketing Decision-Makers 🌍 Follow us on social media or contact us . GO PREMIUM! Get these exclusive benef...
Oct 21, 2024•10 min•Ep 1214•Transcript available on Metacast More slides, more eyes — Instagram says you should be using carousel posts. Google’s head of advertising leaves. Bluesky benefits from X’s misteps. And meet Amazon’s new bricks-and-mortar store which sells what its other brand can’t. . Today’s story links . 📰 Get our free daily newsletter 📈 Advertising : Reach Thousands of Marketing Decision-Makers 🌍 Follow us on social media or contact us . GO PREMIUM! Get these exclusive benefits when you upgrade: ✅ Listen ad-free ✅ Back catalog of 20+ mark...
Oct 18, 2024•7 min•Ep 1213•Transcript available on Metacast Breaking down the latest ad-tech buzzword. TikTok doubles down on livestream shopping — again. Meta's layoffs hit hard across its platforms. And Google Ads customizes customizations. . Today’s story links . 📰 Get our free daily newsletter 📈 Advertising : Reach Thousands of Marketing Decision-Makers 🌍 Follow us on social media or contact us . GO PREMIUM! Get these exclusive benefits when you upgrade: ✅ Listen ad-free ✅ Back catalog of 20+ marketing science interviews ✅ Get the show earlier...
Oct 17, 2024•7 min•Ep 1212•Transcript available on Metacast The For You feed comes to Shopping. Why Google is deleting your ad data soon. Amazon delivers a big update for media buyers. And get ready for thousands of low-effort comments, social media managers. You can thank AI for it. . Today’s story links . 📰 Get our free daily newsletter 📈 Advertising : Reach Thousands of Marketing Decision-Makers 🌍 Follow us on social media or contact us . GO PREMIUM! Get these exclusive benefits when you upgrade: ✅ Listen ad-free ✅ Back catalog of 20+ marketing sci...
Oct 16, 2024•8 min•Ep 1211•Transcript available on Metacast An Australian study has proven what we probably knew all along: AI isn’t as good at writing titles and descriptions as the techbros think it is. . Today’s story links . 📰 Get our free daily newsletter 📈 Advertising : Reach Thousands of Marketing Decision-Makers 🌍 Follow us on social media or contact us . GO PREMIUM! Get these exclusive benefits when you upgrade: ✅ Listen ad-free ✅ Back catalog of 20+ marketing science interviews ✅ Get the show earlier than the free version ✅ “Skip to story” a...
Oct 15, 2024•7 min•Ep 1210•Transcript available on Metacast Meta's new feature lets you “pre-silence” the haters. The only real question is… why did it take so long? . Today’s story links . 📰 Get our free daily newsletter 📈 Advertising : Reach Thousands of Marketing Decision-Makers 🌍 Follow us on social media or contact us . GO PREMIUM! Get these exclusive benefits when you upgrade: ✅ Listen ad-free ✅ Back catalog of 20+ marketing science interviews ✅ Get the show earlier than the free version ✅ “Skip to story” audio chapters ✅ Member-only monthly...
Oct 11, 2024•9 min•Ep 1209•Transcript available on Metacast The battle of WordPress escalates — and marketers are caught in the middle. The two powerhouses in B2B advertising. Amazon’s new AI shopping wingman. And those meeting notetaking bots are listening to more than you think they are. . Today’s story links . 📰 Get our free daily newsletter 📈 Advertising : Reach Thousands of Marketing Decision-Makers 🌍 Follow us on social media or contact us . GO PREMIUM! Get these exclusive benefits when you upgrade: ✅ Listen ad-free ✅ Back catalog of 20+ marketi...
Oct 10, 2024•10 min•Ep 1208•Transcript available on Metacast The U.S. government wants Google broken up. We have all the details, including how it might affect the ad market. Also: Brands go big on Black Friday spending. Threads will soon have Loops. And the strange moderation decisions happening these days on X. . Today’s story links . 📰 Get our free daily newsletter 📈 Advertising : Reach Thousands of Marketing Decision-Makers 🌍 Follow us on social media or contact us . GO PREMIUM! Get these exclusive benefits when you upgrade: ✅ Listen ad-free ✅ Back...
Oct 09, 2024•10 min•Ep 1207•Transcript available on Metacast The Beemer Trap: How adopting your customers’ nicknames for your brand can hurt you. Gen Z has a new app and it’s already driving sales. Can you run ads on a chat application? Discord is trying. And what happens to AI when you unplug it — and it knows that you’re doing it. . Today’s story links . 📰 Get our free daily newsletter 📈 Advertising : Reach Thousands of Marketing Decision-Makers 🌍 Follow us on social media or contact us . GO PREMIUM! Get these exclusive benefits when you upgrade: ✅ L...
Oct 08, 2024•14 min•Ep 1206•Transcript available on Metacast In the uncomfortable threesome of Google, brand web sites, and AI, is relationship harmony possible? Maybe so. Also: Microsoft shuts down part of its ads offering. Why TikTok growth is slowing. And the pre-roll ad designed to save you money — and drive you crazy. . Today’s story links . 📰 Get our free daily newsletter 📈 Advertising : Reach Thousands of Marketing Decision-Makers 🌍 Follow us on social media or contact us . GO PREMIUM! Get these exclusive benefits when you upgrade: ✅ Listen ad-f...
Oct 07, 2024•8 min•Ep 1205•Transcript available on Metacast Today, Tod speaks with Steve Pratt, author of the new book “Earn It: Unconventional Strategies for Brave Marketers.” His book is available at https://www.stevepratt.com/book Steve is the co-founder of the Pacific Content branded podcast company and former head of digital audio at CBC Radio. . 📰 Get our free daily newsletter 📈 Advertising : Reach Thousands of Marketing Decision-Makers 🌍 Follow us on social media or contact us . GO PREMIUM! Get these exclusive benefits when you upgrade: ✅ Liste...
Oct 04, 2024•28 min•Ep 1204•Transcript available on Metacast Advertising in AI responses... Temu gets kicked out… Attention data is now for sale… and how many ads is too many? Amazon’s about to find out. . Today’s story links . 📰 Get our free daily newsletter 📈 Advertising : Reach Thousands of Marketing Decision-Makers 🌍 Follow us on social media or contact us . GO PREMIUM! Get these exclusive benefits when you upgrade: ✅ Listen ad-free ✅ Back catalog of 20+ marketing science interviews ✅ Get the show earlier than the free version ✅ “Skip to story” aud...
Oct 03, 2024•9 min•Ep 1203•Transcript available on Metacast Big Budgets, Small Wins. Is this new pricing trend troublesome for marketers? Pinterest rolls out a beefed up ad platform. Threads gives you more time to fix your mistakes. And paying for the formatting you’re no longer allowed to use. . Today’s story links . 📰 Get our free daily newsletter 📈 Advertising : Reach Thousands of Marketing Decision-Makers 🌍 Follow us on social media or contact us . GO PREMIUM! Get these exclusive benefits when you upgrade: ✅ Listen ad-free ✅ Back catalog of 20+ ma...
Oct 02, 2024•7 min•Ep 1202•Transcript available on Metacast A surprising drop for Instagram — less posting, fewer ad dollars. Why Meta’s loss turns out to be Meta’s gain. TikTok wants its users to flip out, as it launches a new post format. The surprising underdog now winning the influencer marketing race. And we now know why a big chunk of YouTube’s music went offline over the weekend. . Today’s story links . 📰 Get our free daily newsletter 📈 Advertising : Reach Thousands of Marketing Decision-Makers 🌍 Follow us on social media or contact us . GO PRE...
Oct 01, 2024•8 min•Ep 2001•Transcript available on Metacast 
