The kids call it brain rot; some marketers call it gold. Here’s what you need to know about the TikTok trend everyone’s talking about. PLUS: Free trials or demos? Which convert better? We have the latest video performance data. And a huge media spender decides which agencies will get its budget. Links to today's stories 📰 Get our free daily newsletter 📈 Advertising : Reach Thousands of Marketing Decision-Makers 🌍 Follow us on social media or contact us GO PREMIUM! Get these exclusive bene...
Sep 05, 2024•10 min•Transcript available on Metacast Is Snapchat’s latest scheme a media buyer’s dream or a user’s nightmare? The answer: Yes. Also: Good news for ecommerce spending. Google Ads gets an upgrade. And Bluesky gets a Brazilian bump. Links to today's stories 📰 Get our free daily newsletter 📈 Advertising : Reach Thousands of Marketing Decision-Makers 🌍 Follow us on social media or contact us GO PREMIUM! Get these exclusive benefits when you upgrade: ✅ Listen ad-free ✅ Back catalog of 20+ marketing science interviews ✅ Get the sho...
Sep 04, 2024•8 min•Transcript available on Metacast It’s the “too good to be true” sales copy killing your conversions. Canva’s eyewatering price increase. Some nice benchmarking data coming to GA. And the one-way Instagram format that just became two-way. Links to today's stories 📰 Get our free daily newsletter 📈 Advertising : Reach Thousands of Marketing Decision-Makers 🌍 Follow us on social media or contact us GO PREMIUM! Get these exclusive benefits when you upgrade: ✅ Listen ad-free ✅ Back catalog of 20+ marketing science interviews ✅...
Sep 03, 2024•9 min•Transcript available on Metacast Overperforming in the overwhelm: Consumers say they're bracing to drown in holiday ads — but they have suggestions on how you can break through the chaos. Also: Yelp sues Google. Threads gets more open. And is TV on its way out? Links to today's stories Visit Our Sponsor: Unerry 📰 Get our free daily newsletter 📈 Advertising : Reach Thousands of Marketing Decision-Makers 🌍 Follow us on social media or contact us 🌟 Rate and Review Us GO PREMIUM! Get these exclusive benefits when you up...
Aug 29, 2024•7 min•Transcript available on Metacast Political campaigns are manipulating news headlines for votes — and how you can do the same for your own ad campaigns for fun and profit. Also: If you haven't figured out your December holiday marketing plans, you might already be too late. Meta closes its AR studio. And did Google just release its internal ad tools to the public? Links to today's stories Visit Our Sponsor: Unerry 📰 Get our free daily newsletter 📈 Advertising : Reach Thousands of Marketing Decision-Makers 🌍 Follow us ...
Aug 28, 2024•14 min•Ep 1178•Transcript available on Metacast Were the conspiracy nuts right all along? Turns out our phones ARE listening to us. And they're doing it to sell ads. Also: The shocking number of buyers who return things they buy online. Google's secret program to influence agencies. And TikTok will do more than speak your language, it'll sound like your CEO while doing it. Links to today's stories Visit Our Sponsor: Unerry 📰 Get our free daily newsletter 📈 Advertising : Reach Thousands of Marketing Decision-Makers 🌍 Follow ...
Aug 27, 2024•11 min•Transcript available on Metacast Where did it all go? Marketers wake up to a huge gap in Google Analytics data. LinkedIn is changing its carousels. Amazon is having a bad week. And the pizza promotion that lets you dance for your dinner is actually, secretly, a very clever BOGO deal. Links to today's stories Visit Our Sponsor: Unerry 📰 Get our free daily newsletter 📈 Advertising : Reach Thousands of Marketing Decision-Makers 🌍 Follow us on social media or contact us 🌟 Rate and Review Us GO PREMIUM! Get these exclusive b...
Aug 23, 2024•10 min•Ep 1167•Transcript available on Metacast Is your brand making the right decision when it comes to passing TikTok trends? Also: Why is Meta getting triple the ad share than it gets for eyeballs? How the American election will push up ad prices. And Google's having a bad week with bugs. Links to today's stories Visit Our Sponsor: Unerry 📰 Get our free daily newsletter 📈 Advertising : Reach Thousands of Marketing Decision-Makers 🌍 Follow us on social media or contact us 🌟 Rate and Review Us GO PREMIUM! Get these exclusive bene...
Aug 22, 2024•11 min•Ep 1175•Transcript available on Metacast Want to tank your sales? Tell buyers your product uses AI. Amazon's big announcement for sellers. Why audience recommendations are missing from Google Ads this week. And decrypting Reddit's latest hires: Are they about to join the search ads party? Links to today's stories 📰 Get our free daily newsletter 📈 Advertising : Reach Thousands of Marketing Decision-Makers 🌍 Follow us on social media or contact us 🌟 Rate and Review Us GO PREMIUM! Get these exclusive benefits when you upgr...
Aug 21, 2024•10 min•Transcript available on Metacast The kettle sues the pot. YouTube's new partnership takes on TikTok. Why Amazon's ads business has been surging lately. And the final ruling: Do hashtags even matter any more? Links to today's stories 📰 Get our free daily newsletter 📈 Advertising : Reach Thousands of Marketing Decision-Makers 🌍 Follow us on social media or contact us 🌟 Rate and Review Us GO PREMIUM! Get these exclusive benefits when you upgrade: ✅ Listen ad-free ✅ Back catalog of 20+ marketing science interviews ✅...
Aug 20, 2024•12 min•Ep 1173•Transcript available on Metacast Today, we're featuring a full sample episode of Inside Google Ads — the fantastic, information-packed podcast hosted by our own Google Ads correspondent Jyll Saskin Gales . Jill worked at Google Ads for six years, so you're getting the straight goods — not only from someone who knows what the answers are, but from someone's who's on the outside now and therefore can TELL you those answers! While you're listening, be sure to sign up to get all her episodes — just search for In...
Aug 16, 2024•16 min•Transcript available on Metacast Meta makes a big change to conversions — but you probably didn't hear about it. Why does Meta keep these changes such a secret? Also: LinkedIn wants you to stop trying to be funny. The informal pulse of the economy says things are actually looking up. And when CEOs say the quiet things out loud. Links to today's stories 📰 Get our free daily newsletter 📈 Advertising : Reach Thousands of Marketing Decision-Makers 🌍 Follow us on social media or contact us 🌟 Rate and Review Us GO PREMIUM...
Aug 15, 2024•12 min•Transcript available on Metacast Correctile disfunction: The audacious new plan being floated to remedy Google's monopoly. Meta kills off a popular transparency tool. Disappearing ink might be coming to Threads soon. And the crazy law that would require influencers to clear their content with government regulators before posting it. Links to today's stories 📰 Get our free daily newsletter 📈 Advertising : Reach Thousands of Marketing Decision-Makers 🌍 Follow us on social media or contact us 🌟 Rate and Review Us GO PR...
Aug 14, 2024•12 min•Transcript available on Metacast With elections looming, are brands right to be worried about the secret political leanings of their paid influencers? Also: TikTok is literally giving products away. Meta plays a confusing reverse Uno card. And Instagram copies a Snapchat feature. I know — who'd have guessed?! Links to today's stories Rate and Review Us • Contact Us 📰 Get our free daily newsletter 📈 Advertising : Reach Thousands of Marketing Decision-Makers 🌍 Follow us on social media or contact us GO PREMIUM! Get the...
Aug 13, 2024•10 min•Ep 1169•Transcript available on Metacast DTC sales are slowing. Is it the economy? The products? No, but there are three reasons for it. Has Google given up on AI Overviews in Search? Instagram has a nice update for brands that post a lot of images. And the Self-Proclaimed Saviour of Free Speech shuts down an advertising coalition that spoke freely. Links to today's stories Rate and Review Us • Contact Us 📰 Get our free daily newsletter 📈 Advertising : Reach Thousands of Marketing Decision-Makers 🌍 Follow us on social media or c...
Aug 09, 2024•9 min•Ep 1168•Transcript available on Metacast An apparent glitch promises advertisers millions in Google ad credits. The glitch is fixed, but could Google be on the hook? Also: A report says Google broke its own ad policies for a big budget advertiser. A new way to avoid Facebook jail. And how to sponsor entire LinkedIn newsletters. Links to today's stories Rate and Review Us • Contact Us 📰 Get our free daily newsletter 📈 Advertising : Reach Thousands of Marketing Decision-Makers 🌍 Follow us on social media or contact us GO PREMIUM! ...
Aug 08, 2024•9 min•Ep 1167•Transcript available on Metacast Two prices, one answer — where do you put your discount? Media buyers rethink X after the platform sues an advertiser coalition. Questions about how effective the latest brand safety tech really is. And what Shopify sees in the forecast for the months ahead of consumer spending. Links to today's stories Rate and Review Us • Contact Us 📰 Get our free daily newsletter 📈 Advertising : Reach Thousands of Marketing Decision-Makers 🌍 Follow us on social media or contact us GO PREMIUM! Get these...
Aug 07, 2024•11 min•Ep 1166•Transcript available on Metacast The U.S. declares Google an illegal monopoly. What's next for one of the world's biggest ad platforms? Netflix's ad prices keep dropping. Apple has another privacy feature your web site isn't going to like. And why you might have paid for your competitor's ads last week. Links to today's stories Rate and Review Us • Contact Us 📰 Get our free daily newsletter 📈 Advertising : Reach Thousands of Marketing Decision-Makers 🌍 Follow us on social media or contact us GO PREMIU...
Aug 06, 2024•14 min•Transcript available on Metacast The risks of jumping on board a fast trend. Amazon's warning could fortell a slow quarter for us all. Google hates tax laws, and you'll pay because of it. And LinkedIn has a new badge you can't even ask for. Links to today's stories Rate and Review Us • Contact Us 📰 Get our free daily newsletter 📈 Advertising : Reach Thousands of Marketing Decision-Makers 🌍 Follow us on social media or contact us GO PREMIUM! Get these exclusive benefits when you upgrade: ✅ Listen ad-free ✅ Bac...
Aug 02, 2024•17 min•Transcript available on Metacast Zuckerberg is coming for your ads — and he wants your hands off the steering wheel. The ad business is still growing, just a lot slower than before. TikTok has a new app marketplace for small businesses. And paging dr. tweets — emergency emergency! Links to today's stories Rate and Review Us • Contact Us 📰 Get our free daily newsletter 📈 Advertising : Reach Thousands of Marketing Decision-Makers 🌍 Follow us on social media or contact us GO PREMIUM! Get these exclusive benefits when you up...
Aug 01, 2024•7 min•Transcript available on Metacast Back to the drawing board — Meta kills celebrity chatbots. The Performance Max change we all wanted is here. New data on where young people start their online purchasing journey. And NBC spent $7 billion on the Olympics. Has it paid off in ad revenue? We have the numbers. Links to today's stories Rate and Review Us • Contact Us 📰 Get our free daily newsletter 📈 Advertising : Reach Thousands of Marketing Decision-Makers 🌍 Follow us on social media or contact us GO PREMIUM! Get these exclus...
Jul 31, 2024•14 min•Transcript available on Metacast A big loss for Amazon as an American regulator gives the company the news it didn't want. SurveyMonkey pushes out a big update. X's financial position is in rougher shape than anyone thought. And teens on Facebook; Boomers on TikTok? What is this world coming to?! Links to today's stories Rate and Review Us • Contact Us 📰 Get our free daily newsletter 📈 Advertising : Reach Thousands of Marketing Decision-Makers 🌍 Follow us on social media or contact us GO PREMIUM! Get these exclus...
Jul 30, 2024•9 min•Transcript available on Metacast The untold story behind the slow decline of Google network revenue. Reddit launches Lead Gen Ads. A massive acquisition in the influencer marketing space. And Elon Musk is siphoning your brand's content for fun and profit; we'll tell you how to turn off the tap. Links to today's stories Rate and Review Us • Contact Us 📰 Get our free daily newsletter 📈 Advertising : Reach Thousands of Marketing Decision-Makers 🌍 Follow us on social media or contact us GO PREMIUM! Get these exclusiv...
Jul 26, 2024•6 min•Transcript available on Metacast Influencers are charging more — and it's partly your budget's fault. TikTok brings the update many wanted, but few actually need. And Apple takes on Google on one of the most important platforms on the web. Links to today's stories Rate and Review Us • Contact Us 📰 Get our free daily newsletter 📈 Advertising : Reach Thousands of Marketing Decision-Makers 🌍 Follow us on social media or contact us GO PREMIUM! Get these exclusive benefits when you upgrade: ✅ Listen ad-free ✅ Back cat...
Jul 25, 2024•5 min•Transcript available on Metacast Take 2: TikTok tries its hand at ecommerce in Europe. Yelp upgrades its Request a Quote service. A new spend limit on Google Ads. And here's how you stack up against others on social media. Links to today's stories Rate and Review Us • Contact Us 📰 Get our free daily newsletter 📈 Advertising : Reach Thousands of Marketing Decision-Makers 🌍 Follow us on social media or contact us GO PREMIUM! Get these exclusive benefits when you upgrade: ✅ Listen ad-free ✅ Back catalog of 20+ marketing...
Jul 24, 2024•7 min•Transcript available on Metacast The great cookiepocalypse is cancelled. What does that mean for marketers now? The two-letter solution to improving your Google search ranking. Europe is coming after Meta again. And Amazon plays hardball. Links to today's stories Rate and Review Us • Contact Us 📰 Get our free daily newsletter 📈 Advertising : Reach Thousands of Marketing Decision-Makers 🌍 Follow us on social media or contact us GO PREMIUM! Get these exclusive benefits when you upgrade: ✅ Listen ad-free ✅ Back catalog of 2...
Jul 23, 2024•12 min•Transcript available on Metacast It was the blue screen heard around the world — how did today's massive global computer outage affect marketers? Google kills off yet another product and that might mean more work for your web admin. The companies Microsoft will keep your ads away from. And Google's AI will be all over the Olympics. What could possibly go wrong? Links to today's stories Rate and Review Us • Contact Us 📰 Get our free daily newsletter 📈 Advertising : Reach Thousands of Marketing Decision-Makers 🌍 Fo...
Jul 19, 2024•8 min•Ep 1162•Transcript available on Metacast Ads are coming to Threads but will media buyers care? A shocking development in the agency world. Has Google given up on AI summaries? And why Instagram comments are disappearing after 3 days. Links to today's stories Rate and Review Us • Contact Us 📰 Get our free daily newsletter 📈 Advertising : Reach Thousands of Marketing Decision-Makers 🌍 Follow us on social media or contact us GO PREMIUM! Get these exclusive benefits when you upgrade: ✅ Listen ad-free ✅ Back catalog of 20+ marketing ...
Jul 18, 2024•15 min•Transcript available on Metacast Google Ads now default to Broad Match. Facebook's new AI tool could spell trouble for brands that get a lot of comments. Another door into TV ads has opened for small businesses. YouTube's Shorts get a small upgrade; Google Docs gets a big nerdy one. And the world's worst ads will soon appear on one of the world's most trusted brands. Links to today's stories Rate and Review Us • Contact Us 📰 Get our free daily newsletter 📈 Advertising : Reach Thousands of Marketing Decisio...
Jul 17, 2024•16 min•Ep 1154•Transcript available on Metacast Outrageous greed — that's what the U.S. government calls Amazon's Prime Days, in light of its estimate that almost half of the company's warehouse workers will get injured in the next two days. Also: Instagram's new ad product requires a lot of trust — from you... LinkedIn supercharges its sponsored articles... and Elon says X should sue a large group of advertisers — a group the company itself rejoined just weeks ago. Rate and Review Us • Contact Us 📰 Get our free daily newslet...
Jul 16, 2024•10 min•Transcript available on Metacast 
