Tod speaks with the co-author of a scientific study that questions whether supporting a popular social causes is always a guaranteed win for your brand. Yang Wang is an Assistant Professor of Marketing at the Fox School of Business at Temple University. He and his colleagues have just published some new research in the Journal of Marketing Science. His paper is called “How Support for Black Lives Matter Impacts Consumer Responses on Social Media.” . GO PREMIUM! Get these exclusive benefits when ...
Feb 23, 2024•16 min•Transcript available on Metacast New scientific research find that asking people to review product reviews or check out other product pages may be causing people to abandon their carts. In the e-commerce space, there is no end to the number of plugins, platforms, and pop-ups you can install on your store's webfront to try to juice sales. One of the biggest focuses of this category is around increasing the conversion rate between the moment someone adds a product to a cart and that person actually pays for it. In fact, I'...
Feb 22, 2024•32 min•Transcript available on Metacast Tod is on holiday until Feb 29, so in this episode, we're bringing you a sample episode of the new podcast from our Google Ads correspondent, Jyll Saskin Gales. 📰 Get our free daily newsletter 📈 Advertising : Reach Thousands of Marketing Decision-Makers 🌍 Follow us on social media or contact us In this week's episode of Inside Google Ads, host Jyll Saskin Gales, a seasoned marketing coach with over a decade of Google Ads expertise, takes listeners on a deep dive into the world of ad t...
Feb 21, 2024•13 min•Transcript available on Metacast X on the hot-seat over what some say are wildly inflated ad results. Also: The quick way to get more product reviews. A huge bump in programmatic spend is on the way. And Twilio considers a fire sale. . 📰 Get our free daily newsletter 📈 Advertising : Reach Thousands of Marketing Decision-Makers 🌍 Follow us on social media or contact us . Links to all of today’s stories here . GO PREMIUM! Get these exclusive benefits when you upgrade: ✅ Listen ad-free ✅ Back catalog of 20+ marketing science in...
Feb 20, 2024•8 min•Transcript available on Metacast Your chatbot could land you in court… TikTok’s playing hardball… Snapchat’s new measurement announcement… a nice Google update for salespeople… and the five colors Pinterest says you should not sleep on. . 📰 Get our free daily newsletter 📈 Advertising : Reach Thousands of Marketing Decision-Makers 🌍 Follow us on social media or contact us . Links to all of today’s stories here . GO PREMIUM! Get these exclusive benefits when you upgrade: ✅ Listen ad-free ✅ Back catalog of 20+ marketing science...
Feb 16, 2024•10 min•Transcript available on Metacast What's next after yesterday’s disastrous day in the Meta ad auction? Also: Pinterest adds the collaboration tools you’ve wanted. Instagram adds the filter you didn’t want. And which platform is about to add a 30% tax to your ads? Here’s a hint: It ryhmes with Feta. . 📰 Get our free daily newsletter 📈 Advertising : Reach Thousands of Marketing Decision-Makers 🌍 Follow us on social media or contact us . Links to all of today’s stories here . GO PREMIUM! Get these exclusive benefits when you...
Feb 15, 2024•10 min•Ep 1057•Transcript available on Metacast Google is removing Merchant Center and replacing it with a new simplified version — what it means for marketers. Also: European influencers walk a dangerous line. The mystery of the Spacing button in Google Ads is solved. And the chaos a single zero can make. . 📰 Get our free daily newsletter 📈 Advertising : Reach Thousands of Marketing Decision-Makers 🌍 Follow us on social media or contact us . Links to all of today’s stories here . GO PREMIUM! Get these exclusive benefits when you upgrade: ...
Feb 14, 2024•16 min•Transcript available on Metacast Amazon gets sued, and the whole industry holds its breath. How to keep the Nazis off your next X campaign. Threads gets trends. Drift gets bought. And LinkedIn delivers agencies their own API. . 📰 Get our free daily newsletter 📈 Advertising : Reach Thousands of Marketing Decision-Makers 🌍 Follow us on social media or contact us . GO PREMIUM! Get these exclusive benefits when you upgrade: ✅ Listen ad-free ✅ Back catalog of 20+ marketing science interviews ✅ Get the show earlier than the free v...
Feb 13, 2024•10 min•Transcript available on Metacast Heads up if your brand uses Facebook Groups — Meta is about to close the door on third-party tools. Pinterest’s numbers are up, with concerns about their new Google deal. Marketers plan to spend more this year. And why the Taliban is shutting down web domains. . 📰 Get our free daily newsletter 📈 Advertising : Reach Thousands of Marketing Decision-Makers 🌍 Follow us on social media or contact us . GO PREMIUM! Get these exclusive benefits when you upgrade: ✅ Listen ad-free ✅ Back catalog of 20+...
Feb 12, 2024•7 min•Transcript available on Metacast One of the jobs of a marketer is to instill in the consumer a sense of trust — trust in the brand, trust in the product or service, trust in how the company handles their personal data, and so on. That latter job is often fulfilled by putting a privacy notice on the site. Sometimes we do it because it's the law in our country; sometimes, in an effort to show people we're a responsible company. But are we shooting ourselves in the proverbial foot? That's what Aaron Brough and his coll...
Feb 09, 2024•19 min•Transcript available on Metacast Shopify is shutting down its Reviews app… We learn what makes up Threads’ discovery algorithm. HubSpot has some nice updates. Google’s Bard is no more. And why can’t TikTok tell the difference between shoes and a sponge. . 📰 Get our free daily newsletter 📞 Need marketing advice? Leave us a voicemail and we’ll get an expert to help you free! 📈 Advertising : Reach Thousands of Marketing Decision-Makers 🌍 Follow us on social media or contact us . GO PREMIUM! Get these exclusive benefits when yo...
Feb 08, 2024•11 min•Transcript available on Metacast An apparent bug at Google lets your competitors take your ads offline. Snapchat’s numbers are growing but revenue is slowing. The digital ad industry still doesn’t like Google’s post-cookie plans. And why TikTok wants to add a second app to your phone’s home screen. . 📰 Get our free daily newsletter 📞 Need marketing advice? Leave us a voicemail and we’ll get an expert to help you free! 📈 Advertising : Reach Thousands of Marketing Decision-Makers 🌍 Follow us on social media or contact us . GO...
Feb 07, 2024•9 min•Transcript available on Metacast If Facebook’s dead, why is their user base still climbing? The answer is two letters long. Also: Microsoft beefs up its ads platform. Why your brand’s web site may have just lost its Search Console connection. And LinkedIn decides what we all need is more AI-generated fake congratulatory messages. . 📰 Get our free daily newsletter 📞 Need marketing advice? Leave us a voicemail and we’ll get an expert to help you free! 📈 Advertising : Reach Thousands of Marketing Decision-Makers 🌍 Follow us on...
Feb 06, 2024•10 min•Transcript available on Metacast What matters when it comes to your search engine ranking? Google will tell you, but won’t. Also: More cuts at Snapchat, LinkedIn is killing its Creator mode, and the bizarre new generative AI trend of non-consentually putting clothes ON people. Privacy & Opt-Out: https://redcircle.com/privacy
Feb 05, 2024•9 min•Transcript available on Metacast What this year holds for the Meta ad platform… The web browser that could hurt Google’s ad revenues… A warning about your brand’s TikTok videos… and why Mastodon might be the sleeper hit for social engagement. . 📰 Get our free daily newsletter 📞 Need marketing advice? Leave us a voicemail and we’ll get an expert to help you free! 📈 Advertising : Reach Thousands of Marketing Decision-Makers 🌍 Follow us on social media or contact us . GO PREMIUM! Get these exclusive benefits when you upgrade: ...
Feb 02, 2024•16 min•Transcript available on Metacast New tracking options on Meta platforms and LinkedIn… Will Threads rescue Trending topics? Adobe gives up on its web design tool. And we tested Google’s new AI image gen technology and were underwhelmed. . 📰 Get our free daily newsletter 📞 Need marketing advice? Leave us a voicemail and we’ll get an expert to help you free! 📈 Advertising : Reach Thousands of Marketing Decision-Makers 🌍 Follow us on social media or contact us . GO PREMIUM! Get these exclusive benefits when you upgrade: ✅ Liste...
Feb 01, 2024•11 min•Transcript available on Metacast Biting the hand that feeds it — why is one of the music industry’s biggest players pulling out of TikTok. Also: Google had a great quarter, so what’s with the share price drop today? The shocking number of brands without any marketing plan at all. And the social media team at Sesame Street scores big. . 📰 Get our free daily newsletter 📞 Need marketing advice? Leave us a voicemail and we’ll get an expert to help you free! 📈 Advertising : Reach Thousands of Marketing Decision-Makers 🌍 Follow u...
Jan 31, 2024•16 min•Ep 1046•Transcript available on Metacast “Top Rated” or “Best Seller” — why where you sell is as important as how you sell. Also: TikTok’s latest product tagging test could turn every video into an ad. The surprising reason some brands are seeing a reach boost on TikTok. And Threads is coming for what’s left of Twitter. . 📰 Get our free daily newsletter 📞 Need marketing advice? Leave us a voicemail and we’ll get an expert to help you free! 📈 Advertising : Reach Thousands of Marketing Decision-Makers 🌍 Follow us on social media or c...
Jan 30, 2024•9 min•Ep 1043•Transcript available on Metacast Why are older marketers using AI marketing tools more than their younger counterparts? Amazon Prime’s ads start today — and there’s only one ad-free holdout left. TweetDeck comes to a Twitter competitor. And the bizarre game of telephone that product marketing bots are playing on X. . 📰 Get our free daily newsletter 📞 Need marketing advice? Leave us a voicemail and we’ll get an expert to help you free! 📈 Advertising : Reach Thousands of Marketing Decision-Makers 🌍 Follow us on social media o...
Jan 29, 2024•9 min•Ep 1044•Transcript available on Metacast Meta wants to have AI redesign your ad — worst part is, you may not be able to turn that redesign off. Also: In a world of declining digital ad effectiveness, could postal mail be our marketing saviour? Google’s data reduction is somehow giving marketers more data. And the Help Line is back to solve a problem connecting Google Ads to GA4. . 📰 Get our free daily newsletter 📞 Need marketing advice? Leave us a voicemail and we’ll get an expert to help you free! 📈 Advertising : Reach Thousands of...
Jan 26, 2024•22 min•Transcript available on Metacast Meta moves its AI ad product to more campaign types — whether you want it or not. PayPal’s sales receipts can now predict your customer’s next purchase. The surprising web site that 20% of kids visit. And Instagram finally adds the one feature almost everyone has been asking for since forever. . 📰 Get our free daily newsletter 📞 Need marketing advice? Leave us a voicemail and we’ll get an expert to help you free! 📈 Advertising : Reach Thousands of Marketing Decision-Makers 🌍 Follow us on soc...
Jan 25, 2024•10 min•Transcript available on Metacast TikTok moves squarely into YouTube’s territory. Apple’s Maps is “closing” businesses. Google pulls back on the data it shows marketers. And the authenticity app has decided its next move: Celebrities. . 📰 Get our free daily newsletter 📞 Need marketing advice? Leave us a voicemail and we’ll get an expert to help you free! 📈 Advertising : Reach Thousands of Marketing Decision-Makers 🌍 Follow us on social media or contact us . GO PREMIUM! Get these exclusive benefits when you upgrade: ✅ Listen ...
Jan 24, 2024•10 min•Ep 1041•Transcript available on Metacast LinkedIn is the latest platform to pull a popular ad targeting tool… Google’s new chatbot will create a whole campaign out of just your web site address… And TikTok has a nice update for us aging executives. . 📰 Get our free daily newsletter 📞 Need marketing advice? Leave us a voicemail and we’ll get an expert to help you free! 📈 Advertising : Reach Thousands of Marketing Decision-Makers 🌍 Follow us on social media or contact us . GO PREMIUM! Get these exclusive benefits when you upgrade: ✅ ...
Jan 23, 2024•7 min•Transcript available on Metacast More layoffs affecting Amazon’s Buy With Prime program and Google’s search quality. TikTok’s growth is starting to slow down. Prime Video’s ad rates look pretty darn competitive. And the latest U.S. state to put a consumer privacy law in place — how this will affect your business. . 📞 NEW! Need marketing advice? Leave us a voicemail and we’ll get an expert to answer your question on the show! . 📰 Get our free daily newsletter 📈 Advertising : Reach Thousands of Marketing Decision-Makers 🌍 Fol...
Jan 22, 2024•8 min•Transcript available on Metacast Those Facebook spam DMs are out of control. Turns out, there’s an Off switch for them buried in business manager. We’ll tell you how to find it. Also: Product placement comes to online videos, a new way to generate leads on LinkedIn. And the first instalment of our digital marketing helpline. . 📞 NEW! Need marketing advice? Leave us a voicemail and we’ll get an expert to answer your question on the show! . 📰 Get our free daily newsletter 📈 Advertising : Reach Thousands of Marketing Decision-M...
Jan 19, 2024•15 min•Transcript available on Metacast That garbage inventory you’ve been avoiding might have just turned into a gold mine. Now even science says Google’s search results are getting worse. Did Bing’s bet on AI pay off in the search wars? And the new tracking tech that’s as old as our industry itself. . 📞 NEW! Need marketing advice? Leave us a voicemail and we’ll get an expert to answer your question on the show! . 📰 Get our free daily newsletter 📈 Advertising : Reach Thousands of Marketing Decision-Makers 🌍 Follow us on social me...
Jan 18, 2024•11 min•Transcript available on Metacast Hundreds laid off, but how will the downsizing at Google Ads affect your campaigns? A former insider tells us. WhatsApp and Instagram add some nice updates. Turns out YouTube isn’t to blame for its slow web site. And how did that Snoop Dogg “I just quit smoking” campaign go? Well, not so good. . 📞 NEW! Need marketing advice? Leave us a voicemail and we’ll get an expert to answer your question on the show! . 📰 Get our free daily newsletter 📈 Advertising : Reach Thousands of Marketing Decision-...
Jan 17, 2024•12 min•Ep 1036•Transcript available on Metacast Social media collapsing — more than half of consumers say they’re ready to bail out. Google laying off hundreds of reps that marketers rely on. Do you actually need to use hashtags on your LinkedIn posts? And the endless cycle of hopelessness, doom, and misery that is Meta’s tech support. . 📞 NEW! Need marketing advice? Leave us a voicemail and we’ll get an expert to answer your question on the show! . 📰 Get our free daily newsletter 📈 Advertising : Reach Thousands of Marketing Decision-Maker...
Jan 16, 2024•14 min•Ep 1035•Transcript available on Metacast Meta takes away more targeting, but is anyone using interests anyway? Why Chrome users are now worth less money to your brand. Microsoft’s new ad AI tries to do everything for you. And how hard is TikTok pushing its Shop? So hard, you can get thousands of views for selling literal junk. . 📞 NEW! Need marketing advice? Leave us a voicemail and we’ll get an expert to answer your question on the show! . 📰 Get our free daily newsletter 📈 Advertising : Reach Thousands of Marketing Decision-Makers ...
Jan 12, 2024•15 min•Transcript available on Metacast Disney’s new ad tech tries to get in its viewers feels. Netflix’s new ad tier grows, but can they fight back against Amazon’s alpha move? WhatsApp adds a nice update for social media content managers. And if everything’s digital, what’s happened to SuperBowl ads? Why they’ve only gotten bigger. . 📞 NEW! Need marketing advice? Leave us a voicemail and we’ll get an expert to answer your question on the show! . 📰 Get our free daily newsletter 📈 Advertising : Reach Thousands of Marketing Decision...
Jan 11, 2024•8 min•Transcript available on Metacast 
