Google in the hot seat, as SEO professionals wonder if its advice can be trusted. The new retail tech that might finally creep customers out. More signs that the ad market is stabilizing. And X has a bot problem — but is it of its own making? . 📰 Get our free daily newsletter 📈 Advertising : Reach Thousands of Marketing Decision-Makers 🌍 Follow us on social media or contact us . GO PREMIUM! Get these exclusive benefits when you upgrade: ✅ Listen ad-free ✅ Back catalog of 20+ marketing science...
Jan 10, 2024•9 min•Ep 1032•Transcript available on Metacast The gender illusion — why marketers have gotten marketing to women all wrong. A boardroom battle at one of the most-used marketing platforms. Google might be pulling your web site offline in March. And the 16,000 fake ads swarming YouTube that might challenge your belief in generative AI. . 📰 Get our free daily newsletter 📈 Advertising : Reach Thousands of Marketing Decision-Makers 🌍 Follow us on social media or contact us . GO PREMIUM! Get these exclusive benefits when you upgrade: ✅ Listen ...
Jan 09, 2024•12 min•Transcript available on Metacast It’s finally here. Google starts turning cookies off. Also: The secret to reaching Gen-Z might be simpler than you think. X’s metrics aren’t as good as they think they are. And Andrew Foxwell on the future of TikTok’s increasingly expensive commerce platform. . 📰 Get our free daily newsletter 📈 Advertising : Reach Thousands of Marketing Decision-Makers 🌍 Follow us on social media or contact us . GO PREMIUM! Get these exclusive benefits when you upgrade: ✅ Listen ad-free ✅ Back catalog of 20+ ...
Jan 08, 2024•8 min•Transcript available on Metacast It’s finally here. Google starts turning cookies off. Also: The secret to reaching Gen-Z might be simpler than you think. X’s metrics aren’t as good as they think they are. And Andrew Foxwell on the future of TikTok’s increasingly expensive commerce platform. . 📰 Get our free daily newsletter 📈 Advertising : Reach Thousands of Marketing Decision-Makers 🌍 Follow us on social media or contact us . GO PREMIUM! Get these exclusive benefits when you upgrade: ✅ Listen ad-free ✅ Back catalog of 20+ ...
Jan 05, 2024•17 min•Ep 1029•Transcript available on Metacast Big fees ahead as TikTok kicks off the new year with bad news for marketers. LinkedIn’s CPMs are up dramatically and you can blame Elon Musk. Podcast ad rates are falling. And Instagram’s new content trend could be a huge security risk. . 📰 Get our free daily newsletter 📈 Advertising : Reach Thousands of Marketing Decision-Makers 🌍 Follow us on social media or contact us . GO PREMIUM! Get these exclusive benefits when you upgrade: ✅ Listen ad-free ✅ Back catalog of 20+ marketing science inter...
Jan 04, 2024•6 min•Transcript available on Metacast Big fees ahead as TikTok kicks off the new year with bad news for marketers. LinkedIn’s CPMs are up dramatically and you can blame Elon Musk. Podcast ad rates are falling. And Instagram’s new content trend could be a huge security risk. . 📰 Get our free daily newsletter 📈 Advertising : Reach Thousands of Marketing Decision-Makers 🌍 Follow us on social media or contact us . GO PREMIUM! Get these exclusive benefits when you upgrade: ✅ Listen ad-free ✅ Back catalog of 20+ marketing science inter...
Jan 03, 2024•12 min•Transcript available on Metacast In this special year-end episode, Tod speaks with Andrew Hutchinson, head of content at SocialMediaToday.com, about Andrew's predictions for the year ahead in social media marketing. . 📰 Get our free daily newsletter 📈 Advertising : Reach Thousands of Marketing Decision-Makers 🌍 Follow us on social media or contact us . GO PREMIUM! Get these exclusive benefits when you upgrade: ✅ Listen ad-free ✅ Back catalog of 20+ marketing science interviews ✅ Get the show earlier than the free version...
Dec 20, 2023•41 min•Transcript available on Metacast Threads is about to make its most important marketing move yet. The real reason spam ranks higher than your brand page in Google. In the battle of the short-form video, Reels is dominating. And the hilarity that happens when a car dealership takes a tiny shortcut in their digital customer service. . 📰 Get our free daily newsletter 📈 Advertising : Reach Thousands of Marketing Decision-Makers 🌍 Follow us on social media or contact us . GO PREMIUM! Get these exclusive benefits when you upgrade: ...
Dec 19, 2023•13 min•Transcript available on Metacast The deal is off — Adobe will not add Figma to its design lineup. YouTube postpones its plans to measure co-viewing. How this Saturday will shape up for holiday shopping. And the reason French people still giggle a little when you talk about generative AI. . 🗳️ VOTE: I like the weekly ad platform columns • I’d rather not hear them . 📰 Get our free daily newsletter 📈 Advertising : Reach Thousands of Marketing Decision-Makers 🌍 Follow us on social media or contact us . GO PREMIUM! Get these exc...
Dec 18, 2023•11 min•Transcript available on Metacast Changes to Meta’s lead forms and collections ads — how will they shake up your Q4 plans? That myth about our phones listening to our conversations and serving us ads may actually not be a myth after all. And the policy reversal that’s pissing off a lot of teenage boys. . 🗳️ VOTE: I like the weekly ad platform columns • I’d rather not hear them . 📰 Get our free daily newsletter 📈 Advertising : Reach Thousands of Marketing Decision-Makers 🌍 Follow us on social media or contact us . GO PREMIUM!...
Dec 15, 2023•22 min•Transcript available on Metacast It’s happening. It’s really happening! The end of the third-party cookie starts in three weeks. Threads makes it to Europe. YouTube makes ads fewer but longer. And how your company’s data may have been shared with OpenAI without you realizing it. . 📰 Get our free daily newsletter 📈 Advertising : Reach Thousands of Marketing Decision-Makers 🌍 Follow us on social media or contact us . GO PREMIUM! Get these exclusive benefits when you upgrade: ✅ Listen ad-free ✅ Back catalog of 20+ marketing sci...
Dec 14, 2023•12 min•Transcript available on Metacast How advertising may have killed the growth of short-form video. Threads and Mastodon are joining forces. Instagram makes going live much easier. All the links on X were broken today. And guys: is ChatGPT okay? Has someone checked in on it lately? . 📰 Get our free daily newsletter 📈 Advertising : Reach Thousands of Marketing Decision-Makers 🌍 Follow us on social media or contact us . GO PREMIUM! Get these exclusive benefits when you upgrade: ✅ Listen ad-free ✅ Back catalog of 20+ marketing sci...
Dec 13, 2023•12 min•Transcript available on Metacast Instagram continues its retreat from public sharing. YouTube gets two big brand safety nods of approval. Google Analytics is rolling out its interest-grouping API. And maybe your ad campaign featuring body bags might not have been well timed. Just a thought. . 📰 Get our free daily newsletter 📈 Advertising : Reach Thousands of Marketing Decision-Makers 🌍 Follow us on social media or contact us . GO PREMIUM! Get these exclusive benefits when you upgrade: ✅ Listen ad-free ✅ Meta Ad platform upda...
Dec 12, 2023•7 min•Ep 1016•Transcript available on Metacast Retail media is set for its biggest year ever — and it’s all because of cookies. Now you can tell how much traffic your site’s getting from Threads. The ad market is up, but only on a technicality. And we have the winner of the worst offer code of the year. . 🗳️ VOTE: I like the music • I don’t like the music . 📰 Get our free daily newsletter 📈 Advertising : Reach Thousands of Marketing Decision-Makers 🌍 Follow us on social media or contact us . GO PREMIUM! Get these exclusive benefits when ...
Dec 11, 2023•11 min•Ep 1019•Transcript available on Metacast Sponsored videos have become an important marketing tool as the popularity of influencers has grown. In this special episode, Tod speaks with a business scientist who says she’s cracked the code for marketers. . 📰 Get our free daily newsletter 📈 Advertising : Reach Thousands of Marketing Decision-Makers 🌍 Follow us on social media or contact us . GO PREMIUM! Get these exclusive benefits when you upgrade: ✅ Listen ad-free ✅ Meta Ad platform updates with Andrew Foxwell ✅ Google Ad platform upda...
Dec 08, 2023•17 min•Ep 1018•Transcript available on Metacast One more reason to keep your business hours updated on Google — it could change how high you’re ranked. YouTube rolls out a tool for brands that come under attack. Amazon’s change shows how terrified they are of Shein. And hashtags are finally in Threads — but there’s just one catch: There are no hashtags. . 📰 Get our free daily newsletter 📈 Advertising : Reach Thousands of Marketing Decision-Makers 🌍 Follow us on social media or contact us . GO PREMIUM! Get these exclusive benefits when you ...
Dec 07, 2023•6 min•Transcript available on Metacast How safe is Instagram’s latest attempt at goosing brand engagement? Pinterest’s trends are out and it’s good news for grandpas. Meta’s AI release today is underwhelming at best. And on the ad-free Premium Podcast, which you can sign up to by tapping Go Premium in the show notes, everything you need to know about brand safety and Google Ads. . 📰 Get our free daily newsletter 📈 Advertising : Reach Thousands of Marketing Decision-Makers 🌍 Follow us on social media or contact us . GO PREMIUM! Get...
Dec 06, 2023•10 min•Transcript available on Metacast That little trick you’re using in email campaigns might soon get your brand sent to Gmail jail. Programmatic display is falling out of favor with agencies. Microsoft’s ad platform just got a killer import option. And why have some Instagram videos suddenly gone mute? . 📰 Get our free daily newsletter 📈 Advertising : Reach Thousands of Marketing Decision-Makers 🌍 Follow us on social media or contact us . GO PREMIUM! Get these exclusive benefits when you upgrade: ✅ Listen ad-free ✅ Meta Ad plat...
Dec 05, 2023•10 min•Transcript available on Metacast A major marketing platform keeps shedding employees. Why Threads isn’t going to give you the search capabilities you want. The global ad market will end the year up. And an MIT study finds consumers prefer marketing copy written by AI. . 📰 Get our free daily newsletter 📈 Advertising : Reach Thousands of Marketing Decision-Makers 🌍 Follow us on social media or contact us . GO PREMIUM! Get these exclusive benefits when you upgrade: ✅ Listen ad-free ✅ Meta Ad platform updates with Andrew Foxwell...
Dec 04, 2023•8 min•Ep 1014•Transcript available on Metacast The pitfalls of overly personalized product recommendations. TikTok’s deep wallets are funding a fight for the future of commerce. Do marketers win when “doom scrolling” turns to “doom spending.” And a new patent filing reveals a possible upcoming ad product: The working scratch-and-sniff. And on the ad-free Premium Podcast, which you can learn more about by tapping Go Premium , Andrew Foxwell is here with a look at how Black Friday sales were, the damage you’re doing by extending those sales, n...
Dec 01, 2023•13 min•Transcript available on Metacast Will there be any X advertisers left after Elon Musk’s unhinged tirade yesterday? Today might be your last day to save that grey account your brand has. Threads now lets you find and jump in on discussions about your products. And the head of Google Ads is gone. . 📰 Get our free daily newsletter 📈 Advertising : Reach Thousands of Marketing Decision-Makers 🌍 Follow us on social media or contact us . GO PREMIUM! Get these exclusive benefits when you upgrade: ✅ Listen ad-free ✅ Meta Ad platform ...
Nov 30, 2023•9 min•Transcript available on Metacast Ad revenue is climbing, and 2023 might turn out to be a banner year for the industry after all. YouTube brings Shorts ads to more brands. LinkedIn has updated marketing tools for B2B advertisers. And why are government ads appearing on porn sites? Apparently, someone forgot to uncheck the Opt-Out checkbox. . 📰 Get our free daily newsletter 📈 Advertising : Reach Thousands of Marketing Decision-Makers 🌍 Follow us on social media or contact us . GO PREMIUM! Get these exclusive benefits when you ...
Nov 29, 2023•7 min•Ep 1001•Transcript available on Metacast Is it time to completely redefine one of the most basic metrics in our industry? One consortium group of big players thinks so. Also: Consumers don’t want your AI, behind the scenes at X’s ad sales, and the bizarre livestream that sold millions, with barely a word uttered. 📰 Get our free daily newsletter 📈 Advertising : Reach Thousands of Marketing Decision-Makers 🌍 Follow us on social media or contact us . GO PREMIUM! Get these exclusive benefits when you upgrade: ✅ Listen ad-free ✅ Meta Ad ...
Nov 24, 2023•12 min•Transcript available on Metacast Is it time to completely redefine one of the most basic metrics in our industry? One consortium group of big players thinks so. Also: Consumers don’t want your AI, behind the scenes at X’s ad sales, and the bizarre livestream that sold millions, with barely a word uttered. . 📰 Get our free daily newsletter 📈 Advertising : Reach Thousands of Marketing Decision-Makers 🌍 Follow us on social media or contact us . GO PREMIUM! Get these exclusive benefits when you upgrade: ✅ Listen ad-free ✅ Meta A...
Nov 22, 2023•17 min•Transcript available on Metacast Science has discovered the discounting mistake you’re making that’s costing you sales. Meta reveals how to get more engagement on Threads. What consumers really want in product delivery. Facebook is killing off its OG source of interests data. . 📰 Get our free daily newsletter 📈 Advertising : Reach Thousands of Marketing Decision-Makers 🌍 Follow us on social media or contact us . GO PREMIUM! Get these exclusive benefits when you upgrade: ✅ Listen ad-free ✅ Meta Ad platform updates with Andrew...
Nov 21, 2023•11 min•Transcript available on Metacast X gives up on brand safety auditing as some of its most important advertisers bail out. TikTok adds a new metric as marketers spend more there. The one product they said would never be sold on Amazon will be sold there next year. And sometimes the little things mean the most: A tiny but very helpful change is coming to Google’s Performance Max campaigns. . 📰 Get our free daily newsletter 🆘 Need help with your social media? Check us out: engageQ digital 🌍 Follow us on social media or contact u...
Nov 20, 2023•8 min•Transcript available on Metacast Careful what box you tick — Meta’s new subscription will cancel your ability to run ads. Also: TikTok’s youth numbers tick downward. Google’s new “if you can dream it, we probably sell it” system. Threads is about to reinvent the hashtag — how will that affect your brand’s campaigns? And on the ad-free Premium Podcast, all the tiny details you need to understand these new Amazon ads within Meta apps, and the details on Meta’s new Cost Per Results Goal objective. . 📰 Get our free daily newslette...
Nov 17, 2023•11 min•Transcript available on Metacast Meta and Snapchat decide it’s better to make friends with the giant than poke it. TikTok ads are out of control, results are varied, so why are brands still bullish on the platform? A big YouTube reporting glitch is frustrating media buyers. And LinkedIn is not only killing off a content format, it’s deleting anything you posted using that format! . 📰 Get our free daily newsletter 🆘 Need help with your social media? Check us out: engageQ digital 🌍 Follow us on social media or contact us . GO ...
Nov 14, 2023•7 min•Transcript available on Metacast You have lots of great reviews, but is that single one-star review someone left actually hurting your sales? It is indeed — and by a lot more than you might think. In this special stat holiday episode, Tod interviews Dr. Marton Varga, co-author of the paper published recently in the Journal of Marketing Research called “ The Impact of Negative Reviews on Online Search and Purchase Decisions ” . 📰 Get our free daily newsletter 🆘 Need help with your social media? Check us out: engageQ digital 🌍...
Nov 13, 2023•12 min•Transcript available on Metacast New lead-gen ads coming to Meta’s platform, new ways to get control-freak anxiety on YouTube’s, and the B2B campaign that only hurts because it’s true. . 📰 Get our free daily newsletter 🆘 Need help with your social media? Check us out: engageQ digital 🌍 Follow us on social media or contact us . Securing your traffic has become Essential Recent studies show that over 27% of internet traffic is invalid, costing advertisers billions annually. And it's only getting worse! CHEQ Essentials oper...
Nov 09, 2023•10 min•Transcript available on Metacast 
