EP 45. How B2B Companies Can Humanize Their Brands for Better Growth - Interview w/ Sam Kühnle
Sam Kühnle (Director of Demand Generation, Refine Labs) elaborates on why B2B organizations need to humanize their brands.
Episodes
B2B Marketers on a Mission
On this podcast, we’re on a mission – to change and disrupt the way people think about B2B marketing one insightful conversation at a time. Get inspiration from interviews with B2B marketers and industry experts who share their stories, achievements, thoughts on trending topics, and give B2B marketing tips and recommendations. This show is hosted by Christian Klepp, Co-founder of EINBLICK Consulting.
Episodes
EP 44. How B2B Companies Can Implement an Effective Go to Market Strategy - Interview w/ Cydney Peyton Walton
Cydney Peyton Walton (Marketing Communications Executive, Cognosante) on common mistakes that she’s seen, and why data plays such an important role in GTM, what changes have occurred in the landscape, and what advice she would give to other B2B marketers in order to plan and implement a successful GTM strategy.
EP 43. How B2B Companies Can Optimize their SEO Strategy - Interview w/ John Vuong
SEO expert John Vuong (Owner, Local SEO Search) talks about the crucial components to successful SEO, some of the most common mistakes and solutions, and how companies can improve their website ranking.
EP 42. How B2B Companies Can Optimize the Customer Journey Online - Interview w/ Lukas Hänsch
Lukas Hänsch (Buying Journey Specialist, Pathmonk) on what B2B companies can do to continuously improve the customer journey online, leverage data to qualify leads and enhance conversions.
Ep. 41: How B2B Firms Can Tell Their Brand Story More Effectively - Interview w/ Steve Brown
Steve Brown (Director of Corporate and Executive Communications, Cadence Design Systems) on how B2B organizations can tell their brand story that resonates with employees, clients and partners.
Ep. 40: How B2B Companies Can Improve Their Digital Marketing Approach - Interview w/ Jasmine Martirossian
Jasmine Matirossian (VP of Marketing, TÜV SÜD Americas Inc.) on how B2B companies can adjust their strategies based on changing market dynamics.
Ep. 39: How to Manage Remote B2B Teams Effectively - Interview w/ Vedran Rasic
Vedran Rasic (Director of Marketing, VanillaSoft) on managing teams and budgets for B2B marketing in startups as well as larger organizations.
Ep. 38: How the Right ABM Approach Can Increase Influence and Create Greater Wins - Interview w/ Kristina Jaramillo
Kristina Jaramillo (President, Personal ABM) talks about what organizations are getting wrong with ABM and the key things to consider when investing in ABM.
Ep. 37: How to Improve Your B2B Content Marketing for Better Results - Interview w/ Matthew Royse
Matthew Royse (Marketing Director, Syntax) talks about the factors affecting B2B content marketing, and the importance of having the right strategy in place.
Ep. 36: How Blockchain is Rapidly Redefining the Finance Landscape - Interview w/ Brian Mahoney
Brian Mahoney (CSO & Co-Founder, Alkemi) provides deep insights on blockchain adoption and usability, and misconceptions that exist in the market.
Ep. 35: How to Create Success in B2B with Data-Driven Marketing - Interview w/ Julie Huval
Julie Huval (Head of Marketing, Beck Technology) shares her top predictions for data-driven marketing and recommends tools for data analysis.
Ep. 34: How to Turn Skeptical B2B Buyers into Customers with Copywriting - Interview w/ Rachel Foster
Rachel Foster (CEO & B2B Copywriter, Fresh Perspective Writing) on the process of making sure that the B2B tech copy resonates with the target audience.
Ep. 33: How Video Content is Changing the Game for B2B Companies - Interview w/ Robert Weiss
Robert Weiss (President, MultiVision Digital) explains the important role that videos play in B2B companies and why a strategy for video is imperative.
Ep. 32: How B2B Companies Can Improve their Cybersecurity - Interview w/ Dominic Vogel
Dominic Vogel (Founder & Chief Strategies, Cyber.sc) on the importance of having cybersecurity measures in place that go beyond software and plugins.
Ep. 31: How Intent Data is Driving B2B Companies Towards Better and More Positive Growth - w/ Brian Giese
Brian Giese (Chief Executive Officer, True Influence) on the dynamic intent data landscape for B2B. Why qualified and accurate data is of utmost importance.
Ep. 30: How Lead Generation is Helping to Disrupt B2B Companies - Interview w/ Eric Quanstrom
Eric Quanstrom (CMO, Cience Technologies) on lead generation for B2B. Common misconceptions about lead generation, changing dynamic, and top predictions.
Ep. 29: How Product Marketing is Changing the B2B Landscape - Interview w/ Bhavesh Mistry
Bhavesh Mistry (Director Product Marketing, Q4) on the challenges that product marketers face, how current disruptions are altering the entire ecosystem from a constructive perspective, and how data as well as personalization can be leveraged to create better customer experiences.
Ep. 28: How Personal Branding Can Help You to Grow Your Business - Interview w/ Kasey Jones
Kasey Jones (Thought Leadership + Growth/Strategy Coach, A Better Jones) on the topic of personal branding and thought leadership for B2B founders.
Ep. 27: How Animated Explainer Videos Help to Simplify Visual Communication for B2B Companies - Interview w/ Dylan Healy
Dylan Healy (Co-Founder, Animation Explainers) on how animated explainer videos help B2B clients to effectively communicate their complex products and service offers in a way that converts.
Ep. 26: How B2B companies can leverage the power of e-commerce platforms - Interview w/ Jay Desai
Jay Desai (Head of Growth, Trend.io) on creativity's vital role at an early-stage startup, why B2B companies ecommerce should draw inspiration from B2C, and the importance of constantly getting market validation.
Ep. 25: How Entrepreneurs can Leverage Opportunities in the Private Capital Market – Interview w/ Oscar Jofre
Oscar Jofre (Co-Founder, President/CEO, KoreConX) explains the misconceptions that people have about private equity, what entrepreneurs need to be mindful of, and how it’s paramount to continuously improve and quickly adapt to changing marketing dynamics.
Ep. 24: How to Connect with Your B2B Target Audience Through Podcasting – Interview with James Carbary
James Carbary (Founder, Sweet Fish Media) talks about how B2B companies can leverage the power of podcasting to build relationships and collaborative content with their target audience, some of the most common mistakes and other tips.
Ep. 23: The Future of AI and Its Role in B2B Marketing - Interview with Joya Scarlata
Joya Scarlata (Director of Digital Marketing, InterraIT) pulls back the curtain on the world of artificial intelligence (AI) and talks about how this technology can enable better alignment between sales and marketing.
Ep. 22: Strategic Role of Fintech in the Ever-evolving Finance Industry – Interview w/ Victor Salinas García
Victor Salinas García (CEO, Aiontech) explains why it’s important for companies in fintech to forge strong partnerships with financial institutions, and how the management and analysis of data will be the key to the future.
Ep. 21: Getting Legal Advice that Aligns with Your Long-Term Success – Interview with Jonathan Ip
Jonathan Ip (Founder, Iterative Law) discusses the importance for B2B companies / entrepreneurs / startups to seek legal counsel and advice at the start of their endeavors, what mistakes to avoid, and how it’s also vital for businesses to adapt changing circumstances as the law continuously evolves.
Ep. 20: B2B Sales: Create Success with Trust, Credibility, and by Asking Better Questions – Interview with Marcus Chan
Marcus Chan (President & Founder, Venli Consulting Group) shares insights and tips that everyone in B2B sales can immediately implement. He talks about the challenges that B2B salespeople face, resisting the temptation to automatically “pitch” prospects, positioning as an expert and ask better questions.
Ep. 19: ABM: The WHAT, WHY, and HOW of High-Value Customer Acquisition and Growth – Interview with Sara Månsson
Sara Månsson (Head of Sales Sweden, InZynk) explains why organizations should plan holistically for ABM from the start, what changes she has seen to ABM as a result of the crisis, and how an ABM strategy drives real revenue for B2B organizations when used the right way.
Ep. 18: Creating Greater Organizational Success through Better Sales & Marketing Alignment – Interview with Nick Bennett
Nick Bennett (Director of Field Marketing, Logz.io) elaborates on what causes misalignment between sales and marketing, what both sides need to do in order to succeed together, and why innovation as well as disruption is crucial for the road ahead.
Ep. 17: Helping B2B Companies to Scale Revenue using a Full-Funnel Approach - Interview with Andrei Zinkevich
B2B entrepreneur & “serial connector” Andrei Zinkevich (CEO, Fullfunnel.io) talks to us about the full-funnel approach that he teaches to B2B tech and service-based companies. The right way to use automation to generate qualified leads online, and why building trust and adding value is key to building relationships with prospects.
Ep. 16: Creating Opportunity and Disrupting a Traditional B2B Industry - Interview with Rajat Jain
Rajat Jain (Founder, EOXS) talks about his journey as a tech entrepreneur, and how he identified a gap in an industry that is traditionally dominated by global conglomerates – steel.