Mrunal Nagrecha (Founder, Xanthus Software Solutions) talks about his entrepreneurial journey, how he sees his role as an enabler during this period of disruption, and how a long-term vision as well as the right team is crucial to scaling a business.
Stephan Sigaud (EVP of Marketing and Development, Phase 5) explains how market research can enable organizations to make better decisions, drive the product development and innovation pipeline.
Stu Heinecke shares insightful and engaging ways to get a meeting with the right persons and prospects. Stu also talks about his new book, where he discusses his latest business methodology whose inspiration originated from one of the most understated and “unassuming” organisms in nature.
Stu Heinecke (Author/Marketer/WSJ Cartoonist) talks about this incredible contact marketing technique that has enabled him to teach thousands of professionals worldwide how to get a meeting with anyone.
CX expert Lynn Hunsaker (Chief Customer Officer, ClearAction Continuum) on the changes in the CX landscape, the potential and untapped opportunities, and what CX professionals and practitioners need to do in order to adapt to rapidly changing dynamics.
Karan Nijhawan (Founder, Jube) explains how he has helped fast-growing companies to build a stronger, happier and more productive workplace, and how deep conversations can help to connect people in a disconnected world.
Boon Lai (Vice President of Global Marketing, Cisco) talks about recent B2B marketing trends and his future predictions, and how organizations need to rapidly adapt to changes while avoiding tech-clash. In addition, we also have a candid discussion with Boon regarding the importance of diversity and inclusion within organizations, and how stereotypes and prejudice have motivated him to succeed and become a truly remarkable marketing leader.
Steve Watt (Vice President of Marketing, Grapevine6) on how branding helps B2B companies to build trust in an already crowded marketplace, why it’s important for organizations to empower their people, how brands can leverage the power of social media, and why sometimes measuring results isn’t enough to build a truly remarkable brand.
B2B marketing veteran Michael Meier (Managing Director, Schindler Parent) talks about the importance of paranoia in order to stay competitive, how the current disruption motivates him, and how B2B marketers must be agile, embrace change, make every step they take measureable, and inject creativity into their work in order to reboot for growth post-pandemic.
Derek Bildfell (Owner & Principal Consultant, Acceleration Strategy Inc.; Professor of CX Design, Centennial College) elaborates on how CX can help to improve an organization’s performance, how CX will become vital to rebuilding after the pandemic, and why continuous learning is crucial for CX professionals and practitioners to play a pivotal role in what lies ahead.
Digital entrepreneur Julien Phipps (Founder, Accellera) elaborates on the different types of cybercrime out on the Web, the financial and economic consequences of these actions, the importance of “cyber resilience”, and the steps that companies as well as small businesses can take to prevent future cyber attacks.
China veterans Peter Bomer (Founder, The China Hack) and Bessie Lee (Founder & CEO, Withinlink) reveal their motivations for starting their own successful businesses in such a challenging market, what trends they have seen coming out of the current crisis, and also provide some remarkable insights for how B2B marketers and entrepreneurs can thrive in times of uncertainty.
Mark Treleaven (Executive Lead at Brand Sandwich Communications) shares incredible insights about the rapid advancement of digitalization, how teams can transition to working remotely in a more efficient way, and other topics linked to transformative innovation as well as disruptive technologies.
Customer Experience (CX) expert Lawrence Levinson, Toronto Chair of the Customer Experience Professionals Association (CXPA), talks to us about the importance of CX, and when implemented the right way, how it can be instrumental to improving the overall performance of organizations.
Alan Kay (Principal, Glasgow Group) talks about how organizations can facilitate change and have more purposeful conversations by using a solution focus approach. In this interview, Alan also shares practical steps that B2B marketers and entrepreneurs can take to identify opportunities where others only see problems.
