Today's episode is part of an ongoing series called Author Journeys. This series will focus on interviews Becky conducted for her upcoming book, Reach: Create the Biggest Possible Audience for your Message, Book, or Cause (April 2022). In this episode, we are joined by Jon Gordon—11x Best-selling author of 23 books, speaker, positive leader. During this episode, Jon shares: What has been the most important tactic in gaining reach for his books, ideas, and work How he converted people who ...
Jun 08, 2021•20 min•Ep 58•Transcript available on Metacast Today's episode is part of an ongoing series called Author Journeys. This series will focus on interviews Becky conducted for her upcoming book, Reach: Create the Biggest Possible Audience for your Message, Book, or Cause (April 2022). In this episode, we are joined by Cathy Fyock—Author, Book Strategist, and Certified Speaking Professional (CSP). During this episode, Cathy shares: The timeline of pivoting to a new business What’s been most important to her on her journey What she’s learned abou...
Jun 01, 2021•19 min•Ep 57•Transcript available on Metacast In this episode, we are joined by Neal Maillet—Editorial Director at Berrett-Koehler Publishers, Inc. During this episode, Neal shares: How he balances the author books he’s currently working on and the proposals in his email The reality of the amount of traffic there is for traditional publishing What editors are looking for in each proposal How he evaluated Becky’s book proposal The role of an editor, where he gives his attention along the journey The role the publisher has in proofreadi...
May 25, 2021•27 min•Ep 56•Transcript available on Metacast Today's episode is part of a new series called Author Journeys. This ongoing series will focus on interviews Becky conducted for her upcoming book, Reach: Create the Biggest Possible Audience for your Message, Book, or Cause (April 2022). In this episode, we are joined by Lisa Kohn—award winning author, leadership consultant, and executive coach. During this episode, Lisa shares: The journey of publishing her memoir Her greatest hopes for her book How she feels looking back on being on national ...
May 18, 2021•22 min•Ep 55•Transcript available on Metacast In this episode, we are joined by Mark Fortier—founder and president of Fortier Public Relations and 2019 Porchlight Jack Covert Award for Contribution to the Business Book Industry. During this episode, Mark shares: What media outlets are looking for when they visit an author's website How important a press kit is for an author What authors should include in their press kit The qualities Mark looks for in an author who will have the opportunity to land the most desirable media wins How authors...
May 11, 2021•20 min•Ep 54•Transcript available on Metacast In this episode, we are joined by Tina Dietz—CEO and co-founder of Twin Flames Studios, award-winning and internationally acclaimed speaker, audiobook publisher, podcast producer, and influence marketing expert. During this episode, Tina shares: If she’s noticed a trend of people buying audiobooks vs. other formats Reasons an author would consider investing in an audiobook Why an author might choose to narrate their own book (author narrated vs. professionally narrated) The best time for an auth...
May 04, 2021•19 min•Ep 53•Transcript available on Metacast In the month of April, we are focusing on the topic of podcasting. In this episode, we are joined by a longtime friend and client, Eileen McDargh—award-winning motivational speaker, executive coach, and author of Burnout to Breakthrough: Building Resilience to Refuel, Recharge, and Reclaim What Matters. During this episode, Eileen shares: What she enjoyed most about the podcast tour she did How she knows when a podcast is a match What benefits she expected to achieve by participating in po...
Apr 27, 2021•17 min•Ep 52•Transcript available on Metacast Because today's Earth Day, and because World Penguin Day is coming up on April 25, we wanted to release this very special episode to give you a glimpse into Charles Bergman and Susan Mann’s author journey, and to make you aware of this important cause of conserving penguins in their natural habitats. Charles and his wife, Susan Mann, took an amazing journey all around the world—to see every species of penguin and photograph them—and then wrote this incredible book, Every Penguin in the World: A ...
Apr 22, 2021•24 min•Ep 51•Transcript available on Metacast In the month of April, we are focusing on the topic of podcasting. In this episode, we are joined by a longtime friend and client Bonnie Marcus—executive coach, author, speaker, and podcast host. During this episode, Bonnie shares: When and why she started her podcast How she is using her podcast as a vehicle to promote her books Challenges she has faced with her podcast Recommendations for someone considering starting their own podcast Click here for our show notes. Please feel free to send a m...
Apr 20, 2021•16 min•Ep 50•Transcript available on Metacast In the month of April, we are focusing on the topic of podcasting. In this episode we are joined by Carey Green, Founder, Consultant, Speaker, and Podcaster. During this episode, Carey shares: What makes a great podcast What to consider before starting a podcast What outside support might be needed What a typical budget for podcasting is What equipment might be needed/helpful The best ways he sees podcasters reaching wider audiences Click here for our show notes. Please feel free to send a messa...
Apr 13, 2021•17 min•Ep 49•Transcript available on Metacast In the month of April, we are focusing on the topic of podcasting. In this episode we are joined by Case Lane, a writer, podcaster, and entrepreneur. During this episode, Case shares: The value in being a podcast guest What she means when she says “guest star” Best practices when pitching a podcast host A DIY podcast approach to discovering and pitching podcasts How you can drive traffic to get the most value out of being a guest Click here for our show notes. Please feel free to sen...
Apr 06, 2021•21 min•Ep 48•Transcript available on Metacast In the month of March, we are focusing on the topic of social media. In this episode, we are joined by Maggie Smith, author of Good Bones, The Well Speaks of Its Own Poison, Lamp of the Body , and the national bestseller Keep Moving: Notes on Loss, Creativity, and Change . During this episode, Maggie shares: The story of why she wrote her national bestseller Keep Moving How her social following grew because of her books Why she isn’t disappointed for not making the New York Times bestselle...
Mar 30, 2021•25 min•Ep 47•Transcript available on Metacast In the month of March, we are focusing on the topic of social media. In this episode, we are joined by Jenn T. Grace, CEO and Founder of Publish Your Purpose Press and award-winning author. During this episode, Jenn shares: What channels she finds to be most effective and enjoyable What it means to be authentic online How to show up as your real self on social media The benefits of showing up with authenticity Tips for increasing authenticity in how you show up online Click here for our show not...
Mar 23, 2021•23 min•Ep 46•Transcript available on Metacast In the month of March, we are focusing on the topic of social media. In this episode, we are joined by Lisa Fain, CEO of Center for Mentoring Excellence and co-author of Bridging Difference for Better Mentoring . During this episode, Lisa shares: What her journey has been with using social media If she saw results from her long-term investment or a strategic approach The most effective way to invest your time, energy, and money with social media The most challenging part of using social me...
Mar 16, 2021•16 min•Ep 45•Transcript available on Metacast In the month of March, we are focusing on the topic of social media. In this episode we are joined by Jennifer Brown, award-winning entrepreneur, speaker, diversity and inclusion consultant, and author. During this episode, Jennifer shares: How social media has impacted Jennifer’s work How you can learn from others using social media How Jennifer’s perspective and practices related to social media have changed The most important way to show up online Click here for our show notes. Please f...
Mar 09, 2021•24 min•Ep 44•Transcript available on Metacast In the month of March, we are focusing on the topic of social media. In this episode, we are joined by Liz Charlotte Grant, an award-winning nonfiction writer and Instagram expert. During this episode, Liz shares: The basics of how Instagram works How an author can know if Instagram is a worthwhile platform for their book How an author can get started with Instagram Five recommendations to increase your Instagram following Click here for our show notes. Please feel free to send a message t...
Mar 02, 2021•21 min•Ep 43•Transcript available on Metacast We are in the month of February, which is the month of all topics related to authors and publishing choices. In this episode, we are joined by our friend and client, Michael Dowling, award-winning ghostwriter, author, and editor. During this episode, Michael shares: What motivates someone to hire a ghostwriter How the process of ghostwriting works How his clients publish their books How much the entire process costs Advice & cautions for people who are considering the journey of becoming a p...
Feb 23, 2021•16 min•Ep 42•Transcript available on Metacast If you're considering publishing a book, this month we are providing information that will help you sort through the various options available to you. On today's episode, we are happy to be joined by Barb Roose, Speaker, Author, and Literary Agent with Books & Such Literary Management. During this episode, Barb shares: Why someone would need a literary agent What support a literary agent provides What an agent is looking for in an author How you can find a literary agent How much a literary ...
Feb 16, 2021•20 min•Ep 41•Transcript available on Metacast If you're considering publishing a book, this month we are providing information that will help you sort through the various options available to you. On today's episode, we are happy to be joined by Trena White, the co-founder of Page Two. During this episode, Trena shares: The difference between Page Two and traditional publishers Hybrid publishing vs. self-publishing The average time to go to market at Page Two Questions to ask when selecting and vetting a hybrid publisher What sets Page Two ...
Feb 09, 2021•16 min•Ep 40•Transcript available on Metacast This month, we are focusing on the different choices that authors can make when they decide to publish a book. On today's episode, we are thrilled to be joined by Kristen Frantz, the VP of Sales and Marketing at Berrett-Koehler publishers. During this episode, Kristen shares: Reasons people choose traditional publishing The benefits of traditional publishing Misconceptions about traditional publishing How you can prepare and set yourself up for success W...
Feb 02, 2021•20 min•Ep 39•Transcript available on Metacast Today's conversation with Julie Winkle Giulioni, an old friend and client, wraps up the theme that we've been doing all month on growing thought leadership and influence online. During this episode, Julie shares: Her journey to building thought leadership online The most important lesson she’s learned about growing online influence Opportunities she’s gained that she would not have had without her investment in thought leadership How long it took until she started to see the results and the frui...
Jan 26, 2021•21 min•Ep 38•Transcript available on Metacast On today's episode, Becky has a conversation with one of her favorite thought leaders, Whitney Johnson, Weaving Influence’s very first client. During this episode, Whitney shares: Her journey as an author The expectations she had marketing her first book The importance of finding your own voice Why it’s important to show up consistently and authentically, with value What she thinks is the most important metric Click here for our show notes. Please feel free to send a message to Becky to share yo...
Jan 19, 2021•22 min•Ep 37•Transcript available on Metacast On today's episode, we are excited to welcome an old friend and one of the most well-known leadership bloggers out there, Dan Rockwell, also known as Leadership Freak . During this episode, Dan shares: His journey and motivation to start blogging How you can get started with blogging Tips for being consistent Why consistency is so important to your success His personal and professional highlights Click here for our show notes. Please feel free to send a message to Becky to share your thoughts!...
Jan 12, 2021•17 min•Ep 36•Transcript available on Metacast Welcome to the first episode of Season 2 of the Book Marketing Action Podcast! In this episode, our guest, Peter Winick, Founder and CEO of Thought Leadership Leverage, shares: His definition of a thought leader Why someone would want to be a thought leader The difference between a traditional thought leader and an online thought leader How someone knows if they are a thought leader The steps someone can take to become a thought leader Click here for our show notes. Please feel free to send a me...
Jan 05, 2021•17 min•Ep 35•Transcript available on Metacast For the final episode of the first season, we are pleased to have Mike Onorato from Smith Publicity. Mike shares everything you need to know about media relations, how to set expectations, PR myths, and more. If you are a newer listener, don’t worry. We have 33 other episodes for you to catch up on before our new season starts in January 2021! Click here for our show notes. Please feel free to send a message to Becky and Christy to share your thoughts!...
Oct 27, 2020•20 min•Ep 34•Transcript available on Metacast We are happy to reconnect with David Greer, an old friend, and client in the early years of our business. During this episode, David shares his passion for holiday letters, and the process of how he’s incorporated book marketing into each letter he sends. Click here for our show notes. Please feel free to send a message to Becky and Christy to share your thoughts!...
Oct 20, 2020•15 min•Ep 33•Transcript available on Metacast We are thrilled to be joined by our friend and Becky’s high school classmate, Barb Roose! In this episode, Barb shares her best book marketing secrets and tools, as well as ideas for promoting your book during the upcoming holiday season. Click here for our show notes. Please feel free to send a message to Becky and Christy to share your thoughts!...
Oct 13, 2020•17 min•Ep 32•Transcript available on Metacast All month long, we will be focused on helping you get ready to market your books during the upcoming holiday season. In this episode, we are joined with special guest, Susan Friedmann. Susan shares the importance of niche marketing and strategies for using the holidays to market your book to your niche audience. Click here for our show notes. Please feel free to send a message to Becky and Christy to share your thoughts!...
Oct 06, 2020•18 min•Ep 31•Transcript available on Metacast In this episode, we are joined by special guest Alain Hunkins. During the episode, Alain shares his best advice from being a first-time author, how he prioritized his marketing efforts, as well as how he’s had to pivot his strategies due to COVID-19. Click here for our show notes. Please feel free to send a message to Becky and Christy to share your thoughts!...
Sep 29, 2020•22 min•Ep 30•Transcript available on Metacast In a previous episode , we talked about the importance of identifying the people in your network who can help with your book launch, and how to reach out to them with specific asks. That is an important first step, and in this episode, we’re going to talk about what happens after that initial outreach. Click here for our show notes. Please feel free to send a message to Becky and Christy to share your thoughts!...
Sep 22, 2020•14 min•Ep 29•Transcript available on Metacast