How do you measure the success of your book launch campaign? In this episode, I share some typical metrics and introduce a few metrics you may not have considered. Some typical metrics are: book sales, Amazon reviews, media placements, and social media sharing. But I ask you to consider the metrics of interaction, inspiration, and joy.
When you feel let down or notice that your momentum is slowing, what can you do? On today’s episode, I share about my experience this week, sustaining energy for your book marketing over the long-term, and ideas for authors to use to create momentum after the spike of launch day.
On this episode, I share about my team’s surprise launch party and about evaluating your traction on Amazon, especially related to reviews and sales rank. I give some insights about what your sales rank means, what you can expect, and the importance of understanding that your sales rank on Amazon does not give you a complete picture of how your book is doing. I cite recent examples like Susan Cain’s NYT bestseller, Bittersweet and Whitney Johnson’s USA Today/WSJ Bestseller Smart Growth....
On today’s episode, I’m sharing all the activities and emotions of launch, including the value/purpose of a wire press release, the purpose of a virtual launch event, and what else to expect on your launch day when you’re promoting a book. One of the most important things an author can do on launch day is to ask people to buy their book. As an action step today, I encourage you to find another author’s work to amplify and to join a launch team to experience a launch in advance of your own....
Welcome to a special week-long series inside look at Becky Robinson’s launch of Reach. On today’s episode, Becky talks about the working phase of a book launch, the many people on her team who supported the work behind her launch, and her decision to take a step back from her typical job duties this week to focus on launch activities and content. If you are an author with a book launching in the coming months, consider blocking your calendar to give yourself space to enjoy the experience of your...
In this episode of The Book Marketing Action Podcast , Becky is joined by Tanmay Vora – Founder of QAspire , a company that combines leadership and capability development with visual thinking. Tanmay shares about his journey to build online influence and make a difference through his ideas, as well as how he has incorporated the four commitments of Becky’s book, Reach : Create the Biggest Possible Audience for Your Message, Book, or Cause , into that journey. During the episode, Tanmay also shar...
In this episode of The Book Marketing Action Podcast , Becky shares about her experience recording the audiobook for Reach: Create the Biggest Possible Audience for Your Message, Book, or Cause . Then, Whitney Johnson – CEO of Disruption Advisors , Expert at Smart Growth Leadership, and Award-Winning Author – reads the foreword she wrote for the book. During the episode, Becky and Whitney also share: About the journey of recording an audiobook, how much time must be invested in it, and the joy a...
This episode of the Book Marketing Action Podcast focuses on the process of creating a book trailer and how important they are to the book-marketing journey. Becky shares insights from her recent adventure—creating two types of trailers for her own book, Reach: Create the Biggest Possible Audience for Your Message, Book, or Cause . During the episode, Becky also shares: Information about herself and the topic of the episode: “Exploring Book Trailers for Authors.” Tips for how to create a DIY boo...
This episode of the Book Marketing Action Podcast focuses on how authors can embrace the challenges that come with book marketing and grow from the mistakes they make. Colin Hunter – Mentor, Coach, CEO of Potential Squared International Limited, and Author of Be More Wrong – shares his experience creating a cinematic book trailer, the rigor and discipline he needed in order to market his book, and how he has adapted throughout the book marketing journey. He emphasizes that failure is an importan...
This episode of the Book Marketing Action Podcast focuses on how authors can market and sell their books with love. Jason Marc Campbell – Podcast Host and Author of Selling With Love – shares the five approaches to selling with love and explains how important it is for authors to really believe in the value that’s contained within their book, in addition to thinking about how it will impact the lives of readers. He emphasizes that the process of selling is not about manipulation, it’s about empa...
This episode of the Book Marketing Action Podcast focuses on the benefits of showing up as your authentic self when marketing your book. Laura Gassner Otting – Executive Coach, Speaker, and Author of Limitless – reveals how her book became a bestseller and the strategies she used to achieve that success. She emphasizes the importance of being yourself, writing about what you know, and asking people for help throughout each step of your author journey. During the episode, Laura also shares: About...
This episode of the Book Marketing Action Podcast focuses on how authors can authentically live their message and follow the values outlined in their book. Pam Slim – Author, Speaker, and Small Business Strategist – shares her unconventional approach to marketing her book, The Widest Net , and how she has used the book to guide her own life and her work. Pam emphasizes how important it is for authors to let the message of their book guide their marketing plan and the positive results that come f...
The first episode of Season 3 focuses on what authors can do to utilize cross-promotion and reach a larger audience for their work. Stephanie Landsem and Rachel McMillan – two fiction authors with years of experience in the publishing industry – define cross-promotion and its benefits, outline the different forms of cross-promotion, provide examples of how they have used it for their own work, and describe the ways it can increase an author’s online presence. Both Stephanie and Rachel emphasize ...
The final episode of Season 2 focuses on the different types of editors within the book publishing industry and the role each one serves. Kate Babbitt -- Copy Editor of Reach: Create the Biggest Possible Audience for Your Message, Book, or Cause , by Becky Robinson -- shares advice for finding a great editor, what to look for in an editor, and how authors can move past their biases to form a deep connection with their editor. According to Kate, an editor is there to be an author’s strength and h...
Today's episode focuses on first-hand experiences and key takeaways from the very first “Reach More Readers Workshop.” Becky sits down with four attendees—Brenda Yoho, Stephanie Landsem, Betty Mertens, and Chuck Grovenstein—to discuss the work they do, the book marketing challenges they have struggled with, why authors should attend the workshop, and the most valuable lessons they learned. During the episode, Becky and the guests share: Who they are and their work in the world. Why they think an...
Today's episode focuses on how to measure and maintain the success of your book after it has launched. According to Arthur Woods, social entrepreneur and co-author of Hiring for Diversity , building a great team, great partnerships, and a great community around your book is a crucial part of the marketing journey. He shares his experience writing Hiring for Diversity on a tight schedule, the unique approach he and his co-author took to writing it, and how he has continued to share the book with ...
Today's episode focuses on how a marketing expert plans their book launch. According to Ronne Rock, marketing professional and author of One Woman Can Change The World , marketing helps to understand the value of something, and then allows your audience to see the value that they can contribute back to it. She shares her experience as an author and her work in the marketing industry, and she reveals how she formed a strong launch team for her book . During the episode, Ronne shares: What she fin...
Today's episode focuses on a new author’s perspective of the book marketing process. According to Wendy Ryan — Author of Learn Lead Lift and CEO of Kadabra — it is a process that extends far beyond the book launch. She shares her experience as a new author and the lessons she learned while crafting and marketing her book, as well as how important it is for authors to be patient with themselves throughout each step of the journey. During the episode, Wendy shares: Her journey, her work in the wor...
Today's episode is part of an ongoing series called “Author Journeys.” This series focuses on interviews Becky conducted for her upcoming book, Reach: Create the Biggest Possible Audience for your Message, Book, or Cause (April 2022). In this episode, we are joined by Barb Roose — Speaker, Author, and Literary Agent. During this episode, Barb shares: Her advice for submitting the first draft of a manuscript and how to handle the editing process. The magic number of 10,000 book sales in the...
Today's episode is all about authors and partnerships. According to Cynthia Shannon — Food and Lifestyle Marketing Manager at Chronicle Books — partnerships provide a more organic placement for a book, which creates an authentic feeling for customers. There are a wide range of partnerships in book marketing, and Cynthia guides us through the most important ones, setting authors up for a natural and successful marketing strategy. During this episode, Cynthia shares: Her definition of promotional ...
Today's episode is part of an ongoing series called “Author Journeys.” This series focuses on interviews Becky conducted for her upcoming book, Reach: Create the Biggest Possible Audience for your Message, Book, or Cause (April 2022). In this episode, we are joined by Chris Brogan — Writer and Strategic Advisor at Chris Brogan Media. During this episode, Chris shares: His journey as an author and strategic advisor and the success he has achieved over the years. How he always showed up early on n...
Today's episode focuses on why authors must stop trying to do everything when it comes to book marketing. According to Roseanne Cheng, it is far more productive to find one or two things that bring them joy, and to capitalize on those things. This intentionality is what sells books and sustains an author’s success over time, making them “evergreen.” During this episode, Roseanne shares: Her own journey as an author and what inspired her to teach other authors about how to get their books out int...
Today's episode is part of an ongoing series called “Author Journeys.” This series focuses on interviews Becky conducted for her upcoming book, Reach: Create the Biggest Possible Audience for your Message, Book, or Cause (April 2022). In this episode, we are joined by Justin Miller—Author and CEO of CARE for AIDS, Inc. During this episode, Justin shares: How his brother David, who was marginalized because of his disabilities, inspired his journey, and how he was first introduced to the AIDS pand...
We are so happy to be recording another episode with the amazing Liz Charlotte Grant—Author and contributing editor at The Curator Magazine . She's back by popular demand because her episode that we recorded about how to grow a following on Instagram is among our most listened to podcasts. In this episode, we are thrilled to talk with Liz about branding for authors. During the episode, Liz shares: Her definition of author branding. Why it is so important for an author to understand brandin...
Today's episode is part of an ongoing series called “Author Journeys”. This series focuses on interviews Becky conducted for her upcoming book, Reach: Create the Biggest Possible Audience for your Message, Book, or Cause (April 2022). In this episode, we are joined by Minal Bopaiah—Author, Equity Strategist, and Founder of Brevity & Wit. During this episode, Minal shares: What her experience has been like growing her influence online. When building connections on LinkedIn, what worked well f...
Today's episode is part of an ongoing series called Author Journeys. This series focuses on interviews Becky conducted for her upcoming book, Reach: Create the Biggest Possible Audience for your Message, Book, or Cause (April 2022). In this episode, we are joined by Dr. Beverly Kaye—Author, Speaker, and Thought Leader. During this episode, Bev shares: The different experiences that she’s had in building reach for her work, both before she had online tools, and now after. What her marketing team ...
Today's episode is part of an ongoing series called Author Journeys. This series focuses on interviews Becky conducted for her upcoming book, Reach: Create the Biggest Possible Audience for your Message, Book, or Cause (April 2022). In this episode, we are joined by Karin Hurt—CEO, Speaker, and Award-winning author. During this episode, Karin shares: About her work in the world and her four books The beginning of her author journey and how and when she decided to begin growing influence and conn...
Today's episode is part of an ongoing series called Author Journeys. This series focuses on interviews Becky conducted for her upcoming book, Reach: Create the Biggest Possible Audience for your Message, Book, or Cause (April 2022). In this episode, we are joined by Todd Sattersten—Publisher at Bard Press, “Producing One Best-Selling Business Book At A Time.” During this episode, Todd shares: About his work in the world and books What is required for an author to successfully market and sell the...
Today's episode is part of an ongoing series called Author Journeys. This series focuses on interviews Becky conducted for her upcoming book, Reach: Create the Biggest Possible Audience for your Message, Book, or Cause (April 2022). In this episode, we are joined by Sabrina Horn—CEO of HORN Strategy and author of Make It, Don't Fake It: Leading with Authenticity for Real Business Success . During this episode, Sabrina shares: Why writing a book at this point in her life and career was important ...
Today's episode is part of an ongoing series called Author Journeys. This series focuses on interviews Becky conducted for her upcoming book, Reach: Create the Biggest Possible Audience for your Message, Book, or Cause (April 2022). In this episode, we are joined by T. Mark Miller—Author and Vice President of High Performance Leadership at Chick-fil-A. During this episode, Mark shares: How he measures his goal of reaching leaders with his content The difference between reaching people online and...
