![#86: Launch Week Series: What Do You Do After Launch Day - podcast episode cover](https://artwork.captivate.fm/ae5f24c4-b9b3-4a34-9edc-b9c21539347a/1400a.jpg)
Episode description
On this episode, I share about my team’s surprise launch party and about evaluating your traction on Amazon, especially related to reviews and sales rank. I give some insights about what your sales rank means, what you can expect, and the importance of understanding that your sales rank on Amazon does not give you a complete picture of how your book is doing. I cite recent examples like Susan Cain’s NYT bestseller, Bittersweet and Whitney Johnson’s USA Today/WSJ Bestseller Smart Growth.