Scaling DevTools

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Episodes

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Episodes

Three lessons from selling to developers

In today’s episode, Jack discusses what it was like working in a sales team at Stack Overflow, selling to developers, and why you should think about sales in terms of champions. What we cover (01:07): Being a Sales Development rep. (03:34): When a salesperson gets an inbound lead, it's a euphoric moment. (03:09): Developers rarely check emails. (05:04): Connect with people that already have a problem. (05:48): Qualify your leads. (07:04): Think about sales in terms of champions....

Jun 07, 2022•9 min•Ep 6•Transcript available on Metacast

Experimental Marketing with Natwar Maheshwari

Natwar Maheshwari is a Developer Marketing Lead at Algolia. Algolia is known for empowering builders with the search and recommendation services they need to build world-class experiences. What we cover (00:43): How do you think we should think about developer marketing when we're just getting started? (03:34): Are there things we can do to create that experimental culture? (07:10): It's about not being afraid to do things that you don't have a lot of knowledge on and try them out just because t...

May 31, 2022•16 min•Ep 5•Transcript available on Metacast

Content for developers with Karl Hughes

Karl Hughes is the founder of Draft.Dev - a marketing content agency focused on creating great content for software engineers. Since founding the company in 2020, the team has grown to include marketers, editors, engineers and over 130 technical writers. Karl also lectures and writes about his learnings and experiences and was previously CTO at a Venture-backed startup. Karl is the perfect person to talk to if you're serious about scaling your developer content. What we cover (01:20): Content is...

May 25, 2022•22 min•Ep 4•Transcript available on Metacast

Bootstrapping DevTools with Michael Christofides

Michael Christofides is the co-founder of pgMustard, a Postgres tool that speeds up your journey from knowing which query is a problem to working out what can be done about it. The aim of pgMustard is to build a small, sustainable business that is the best at what it does. pgMustard recently celebrated their 100th subscriber - so they are well on their way! Michael also consults, talks at conferences and writes about Postgres performance. What we cover (00:41): Could you tell us a bit about wher...

May 17, 2022•20 min•Ep 3•Transcript available on Metacast

Early Stage DevRel with Brandon West

Brandon West joined SendGrid, a customer communication platform for transactional and marketing email in 2011 as their first Developer Evangelist. Since then he’s had a brilliant career, working at AWS and CoScreen, which has just been acquired by Datadog. What we cover (00:57): What does DevRel look like at startups at the earliest stage? (05:13): How do you balance doing the right things and building credibility with the fact that you're also willing to push and demo things, which aren't perfe...

May 11, 2022•18 min•Ep 2•Transcript available on Metacast

Developer Marketing Does Not Exist with Adam DuVander

Adam DuVander is an expert on technical content strategy and the author of Developer Marketing Does Not exist. Adam was previously a Developer Marketer with Zapier & SendGrid and a journalist and developer before that. Adam DuVander Adam Duvander is the founder of Every Developer and author of Developer Marketing does not exist. He helps dev-focused marketers build content strategies to reach more developers. Adam was the perfect person to have on for our first episode because he literally w...

May 03, 2022•20 min•Ep 1•Transcript available on Metacast

Scaling DevTools Trailer

Created by Jack Bridger, founder of Bitreach. BitReach helps Devtool companies reach more developers. In this series Jack will explore how startups sell to developers, build tools and become successful.

Apr 21, 2022•50 sec•Ep 1•Transcript available on Metacast