Welcome to this week's marketing news update. In this episode on The Radcast, host Ryan Alford and co-host Reiley Clark, talk about this week's marketing and pop culture news. Here is today's breakdown: Deepfake video of Bob Ross is painting a scenic view with Mountain Dew. The episode premieres tomorrow, March 6. Snapchat is teaming up with IKEA to create an escape room... what are you escaping from? - Clutter! Use IKEA furniture to organize the bedroom and escape the augmented reality. Is Bitc...
Mar 05, 2021•43 min•Ep 119•Transcript available on Metacast In this episode on The Radcast, host Ryan Alford talks with the CEO and Founder of Sheets & Giggles, Colin McIntosh. In Denver, he's known as the sheet guy, and for good reason! He's generated a million dollar revenue in sheets monthly. He's one with the environment, and is happy to discuss any and all things bedding, sheets, puns, and of course, good marketing. Get ready for a super fun and insightful conversation. Follow Colin on Instagram @colindmcintosh and check out their company at sheeets...
Mar 02, 2021•45 min•Ep 118•Transcript available on Metacast Welcome to this week's news update on The Radcast! In this episode, host Ryan Alford and news co-host Reiley Clark, address this weeks top marketing and pop culture highlights. This episode dissects what's going on in the marketing industry and what should be on your radar for the weeks ahead. The topics they cover today are: Spotify HiFi Bacardi Snapcode Avocados from Mexico partners with Mission Foods $57 Billion Valuation for Lucid If you enjoyed this episode of The Radcast, leave us a review...
Feb 26, 2021•32 min•Ep 117•Transcript available on Metacast In this episode of The Radcast, Arjun Rai, the CEO and founder of HelloWoofy.com, and a serial entrepreneur, talks about the latest developments in digital marketing and media with host Ryan Alford. Arjun and Ryan talk about the use and benefit of emoji's in digital marketing and about all the platforms Arjun has created. Find Arjun Rai on LinkedIn, Instagram, or visit HelloWoofy at hellowoofy.com . If you enjoyed this episode of The Radcast, leave us a review on Apple Podcasts. Subscribe and sh...
Feb 23, 2021•34 min•Ep 116•Transcript available on Metacast Welcome to this week's marketing news from The Radcast! We have some great topics for you today. Host Ryan Alford and producer Reiley Clark break down this week's hottest marketing headlines. Take a look at the headlines we cover below: Old Spice digital content studio and barbershop, opening March 1. McDonald's Crispy Chicken Sandwich is hitting the fast-food giant's store, as so is new merchandise. Kit Kat's viral "Take a Break" Ad. The Reddit and Robinhood hearing, was there market manipulati...
Feb 19, 2021•29 min•Ep 115•Transcript available on Metacast In this bonus episode on The Radcast, Tyler Lewis joins us again to share how the Super Bowl Ads really played out. Did they have a positive impact for the brand? Well, we answer that question and more in this bonus episode. Tyler shares how this how process works, by dissecting how our brain processes what it's seeing, what exactly the ad meter is, and how to understand the memory encoding process. If you enjoyed this episode of The Radcast, leave us a review on Apple Podcasts. Subscribe and sh...
Feb 18, 2021•49 min•Ep 114•Transcript available on Metacast Happy Tuesday, and welcome back to another episode on The Radcast. In this episode on The Radcast, host Ryan Alford talks with serial entrepreneur, Michael Loeb. Michael Loeb is the founder and CEO of Loeb Enterprises and Loeb.nyc. Loeb Enterprises and Lowb.nyc covers a wide variety of business ventures and investments. Michael has had his hands in several e-commerce brands, marketing and sales developments, and the growth of many of the brands we know today (like Priceline, All the Rooms, Credi...
Feb 16, 2021•46 min•Ep 113•Transcript available on Metacast This week's marketing news is naturally focused on Valentine's Day Weekend. There's so much happening in experiential marketing. In this episode, Ryan and Reiley share what Lowe's, Dunkin Donuts, and 7-Eleven have in mind for the sweet holiday. The Shoe Surgeon, Dominic Ciambrone, is creating some pretty hot sneakers for Chips Ahoy. People who vote on their favorite sneaker are entered into a sweet sweepstakes! If you enjoyed this episode of The Radcast, leave us a review on Apple Podcasts. Subs...
Feb 12, 2021•25 min•Ep 112•Transcript available on Metacast In this episode on The Radcast, host Ryan Alford is joined by guest Tyler Lewis, the Director of Client Solutions with Neuro-Insight. This is a loaded episode discussing Super Bowl ads and why neurology is such an important part of the marketing and advertising process. During the episode, guest Tyler Lewis shares with Ryan, Josh Hill, and Mike Weston, how people process information through neuro-analytics. This is a two part episode. Expect the second part next week when Tyler joins us again, d...
Feb 09, 2021•53 min•Ep 111•Transcript available on Metacast Get ready for this week's marketing and pop culture news update!In this episode on The Radcast, host Ryan Alford and news co-host Reiley Clark, discuss this week's biggest marketing news... and with the big game on Sunday, you can guess a big topic for today! These are the following topics we hit in today's episode: Which brands will have ads in the Big Game, and which brands won't have commercials during the Big Game. Amazon's new CEO and what this means for the company. Instagram's vertical sw...
Feb 05, 2021•26 min•Ep 110•Transcript available on Metacast Today's Ad Gab topic is all about search retargeting. Host Ryan Alford and co-host Josh hill dissect what search retargeting is and the best ways to utilize it in your strategy. In this bonus episode on The Radcast, Ryan and Josh first address what search retargeting is and why it's worth your time. They also share the benefits of having relevant keywords and ensuring your creative matches the overall brand. If you enjoyed this bonus episode of Ad Gab, leave us a review on Apple Podcasts. Subscr...
Feb 03, 2021•17 min•Transcript available on Metacast Happy Tuesday! We have a great episode for you today, and we think you'll enjoy it. Ryan talks with guest Mike Ham, Commercial Sales Executive at Fidelity National Title Group and host of The Morning Spotlight Podcast, to discuss the growth and engagement of the audio-based social media app, Clubhouse. Both Ryan and Mike were invited to the app within the last couple months. They both discuss their opinion of the app, the uses and growth of it, and the ways to optimize your time in the rooms. To...
Feb 02, 2021•37 min•Ep 109•Transcript available on Metacast Welcome to this week's news episode! We have a lot of topics for you today. Host Ryan Alford and co-host Reiley Clark break down some of the week's biggest marketing headlines. Links to The Radcast merchandise is in the episode notes below. The Stock Market and what happened with GameStop. Walmart working towards being a top 10 ad seller. Walmart and Coca Cola partner to deliver coffee to single family homes via drones. TikTok Tailgate. Budweiser isn't making their traditional commercial debut. ...
Jan 29, 2021•23 min•Ep 108•Transcript available on Metacast Welcome to another episode on The Radcast! In this episode, host Ryan Alford chats with CEO and Founder of Whoop, Will Ahmed. Whoop's mission is to help everyone learn about their body, so they can perform at their best. Whoop tracks your sleep, recovery, respiratory rates, and more. Will discusses what lead him to start Whoop, and the impact Whoop is having in the health, fitness, and sports industries. Will also shares encouragement and tips for those pursuing their own entrepreneur journey. R...
Jan 26, 2021•45 min•Ep 107•Transcript available on Metacast Happy Friday, and welcome to another Weekly News Update from The Radcast! In this episode, host Ryan Alford and co-host Reiley Clark, break down this weeks biggest marketing headlines: Netlfix Shuffle Play is coming soon! ATL Hawk's Jersey to honor MLK is blessed by the Pope. Truly Hard Seltzer target millennials with their 'Try January' campaign. Walmart aims to become THE delivery and pick-up service for retail and groceries. And more marketing and pop-culture news! If you enjoyed this episode...
Jan 22, 2021•31 min•Ep 106•Transcript available on Metacast What does it mean to focus on mobile first in a mobile world? You may think you're already optimizing your mobile content and strategies. Today's Ad Gab wants to challenge you to create everything with mobile in mind, first. In this episode, Ryan and Josh give you everything you need to successfully produce and create mobile content. If you enjoyed this episode, leave us a review on Apple Podcasts. We love to hear from you! | Do you want to hear more from our host? - Give him a follow @ryanalfor...
Jan 20, 2021•11 min•Transcript available on Metacast Good morning! Today is Tuesday, January 19th, 2021. We're excited to share this killer episode with you. We hope it's one you'll enjoy! Wine Enthusiast ranked Austin Hope's 2018 Cabernet Sauvignon (Paso Robles) as #7 on their top 100 best wines of 2020. This episode dives into the creation and celebration of that wine, with the owner of Hope Family Wines, Austin Hope. If you enjoyed this episode, share it on Instagram and tag us @the.rad.cast | Do you want to hear more from our host? - Give him ...
Jan 19, 2021•35 min•Ep 105•Transcript available on Metacast Happy Friday and welcome to this week's news update! In this episode, host Ryan Alford and news co-host Reiley Clark, break discuss the following topics: The big rebrands this week: CIA, Burger King, etc. New ad placements for the NHL. 50 years of Uno is cause for a celebration! Mattle, the makers of Uno, has something planned for this special milestone. GM's new logo is done to encourage the push of electric vehicles. White Castle's Valentine's Day special service. If you enjoyed this episode, ...
Jan 15, 2021•30 min•Ep 104•Transcript available on Metacast Welcome to a special edition on The Radcast. Get ready for a full episode filled with a quick history on both Ryan's and The Radcast's journey. This episode uniquely dissects Ryan's perspectives on hard-work, passion, and more. Ryan also gives a bonus 2021 marketing trend involving Live Streaming in Ecommerce. If you enjoyed this episode, share it on Instagram and tag us @the.rad.cast | Do you want to hear more from our host? - Give him a follow @ryanalford on Instagram. | The Radcast is a produ...
Jan 12, 2021•16 min•Ep 103•Transcript available on Metacast Happy Friday, and welcome to this week's news update! In this episode, Ryan and Reiley break down this week's most interesting marketing news and highlights. This is what they cover: What exactly is Clubhouse, and what is this doing for the audio industry? Amazon buys Wondery, one of the last independently run podcast platforms. Kia rebrands their logo with a clean minimal look. Lot's to unpack here! KFC joins in the gaming community by creating their own version of a console... but this one mig...
Jan 08, 2021•36 min•Ep 102•Transcript available on Metacast Happy Thursday, and welcome to today's episode of Open Mic! In this episode, Josh Hill and Reiley Clark discuss a lot about time: How to make the most of the time we have. The best places to gather inspiration. The best ways to avoid comparing yourself on social media. And more... Enjoyed today's episode? - Share it and leave a review! We love hearing from you. The Radcast is a product of Radical Company, a full-service digital marketing and ad agency in Greenville, South Carolina. | Instagram f...
Jan 07, 2021•40 min•Ep 101•Transcript available on Metacast Happy Wednesday and welcome to today's episode of Ad Gab! In this episode, Josh Hill and Reiley Clark discuss how to create effective story ads. There's a lot to unpack in just a few minutes, so they get right into it! Ad Gab today covers these questions: What's the importance of story ads? What's the difference of information you should put on a story ad verses an in-feed ad ? How can you make an eye-catching ad on stories? Enjoyed today's episode? - Share it and leave a review! We love hearing...
Jan 06, 2021•15 min•Transcript available on Metacast Happy first day of 2021! Welcome to another marketing news update from The Radcast. In this episode, host Ryan Alford and news co-host Reiley Clark, highlight the best advertisements we saw in 2020, while also giving a recap from The Radcast's episodes in 2020. Happy New Year to all our listeners! We wish you the best in 2021. Stay rad! Enjoyed this episode? Then share it on Instagram and tag us @the.rad.cast | Do you want to hear more from our host? - Give him a follow @ryanalford on Instagram....
Jan 01, 2021•30 min•Ep 100•Transcript available on Metacast Happy Thursday and welcome to another episode of open mic. In this episode, host Ryan Alford sits down with Radical's Account Executives (AE), Alex Finley and Kaitlin Bowler. The conversation in today's episode highlights life as an AE, 2021 resolutions, goals, trends, and more. Alex Finley was Radical's first hire. She keeps up with all the latest trends and brings a refreshing realness to today's episode. Kaitlin Bowler was hired in February 2020, and has been taking bold leaps as an AE ever s...
Dec 31, 2020•39 min•Ep 99•Transcript available on Metacast In this episode of the Radcast Ryan and Josh break down the most pressing marketing trends for brands in 2021. After a crazy 2020, the consumer landscape has changed forever. Consumers are not going back to pre-COVID ways and the brands that lean into this will win in 2020. Key Trends: 1. Mass marketing is dead. The media landscape is splintered and consumers want highly relevant content that matches the channel they are in. 2. Social Selling is ready to explode - Capability is meeting demand 3....
Dec 29, 2020•51 min•Ep 98•Transcript available on Metacast In this episode of The Radcast, host Ryan Alford and news co-host Reiley Clark, talk about holiday advertising, the Christmas Star, and wishing you all a happy holiday! If you enjoyed this episode and want to learn more, join Ryan’s newsletter https://ryanalford.com/newsletter/ to get Ferrari level advice daily for FREE. Learn how to build a 7 figure business from your personal brand by signing up for a FREE introduction to personal branding https://ryanalford.com/personalbranding ....
Dec 25, 2020•19 min•Ep 97•Transcript available on Metacast Happy Tuesday and welcome to another episode on The Radcast! In this episode, host Ryan Alford talks with Jann Parish, founder, President, and CMO of Girls Like You. Before starting Girls Like You, Jann was the CMO at Victoria Secret, VP of Marketing at Calvin Klien, and VP Marketing at Tommy Hilfiger. In this episode, Jann shares: Her marketing background. Why she started Girls Like You and dissects the Girls Like You message. What makes Girls Like You a radical brand. Enjoyed this episode? The...
Dec 22, 2020•33 min•Ep 95•Transcript available on Metacast Happy Friday and welcome to another weekly news update with your host Ryan Alford and co-host Reiley Clark. In this episode, Ryan and Reiley break down the best marketing news headlines from the week: McDonald's virtual barbershop in Sweden is bringing back the classic 90's haircut with a twist. The Super Bowl will look a little different in 2021, so what does this mean for the ads we'll see during commercials? Uber has a way for you to receive discounts for Uber Eats and Uber. Welcome, Uber Vou...
Dec 18, 2020•22 min•Ep 94•Transcript available on Metacast Happy Tuesday, and welcome to another episode on The Radcast! In this episode, host Ryan Alford talks with the host of Mind Pump, Sal Di Stefano. Ryan and Sal discuss the growth of Mind Pump Media, a media company that uses its digital platforms to transform the stereotypical conversation about health and fitness. Mind Pump Media differentiates itself by providing raw, entertaining, and insightful conversation to help listeners successfully navigate their health and fitness journey. Our guest to...
Dec 15, 2020•33 min•Ep 84•Transcript available on Metacast Welcome to another episode on The Radcast! In this week's episode, host Ryan Alford and news co-host Reiley Clark , give you this week's biggest marketing news. Today's Topics: Top Google searches in 2020 Lifetime Movies partners with KFC, making a film about Colonel Sanders. Coors Light is encouraging fans to make their own Beerman. The best Beerman gets a Winter Wonderland makeover at their home! Click here to learn more. We announce who was voted the best mobile marketer of the year! If you e...
Dec 11, 2020•31 min•Ep 91•Transcript available on Metacast