Episode description

In this episode of the Radcast Ryan and Josh break down the most pressing marketing trends for brands in 2021. After a crazy 2020, the consumer landscape has changed forever. Consumers are not going back to pre-COVID ways and the brands that lean into this will win in 2020.

Key Trends:

1. Mass marketing is dead. The media landscape is splintered and consumers want highly relevant content that matches the channel they are in.

2.  Social Selling is ready to explode - Capability is meeting demand

3. The cookie is crumbling - the impact of a cookie-less digital environment and how brands must plan accordingly.

4. Consumers know you are marketing to them - treat them accordingly and you will wine.

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