Welcome to another episode from The Radcast! In this news update, host Ryan Alford and news co-host Reiley Clark, break down the week's trending marketing news. Here are the topics: Coca-Cola gives you a way to share a coke with your holiday hero. Lady Gaga collaboration with Oreo's. In this collab, you'll see Oreo's launching exclusive flavors. Ryan Reynolds agency, Maximum Effort, created a clever video for the Match Group. This spot pokes fun of the dumpster fire this year has been for single...
Dec 04, 2020•22 min•Ep 89•Transcript available on Metacast Happy Tuesday! Welcome to another episode on The Radcast. In this episode, host Ryan Alford and co-host Reiley Clark, share Instagram data that you can use to your advantage. And when we say can, we really mean *should*. To see the charts we talk about in this episode, watch the full video on our YouTube channel. If you enjoyed this episode, share it on Instagram and tag us @the.rad.cast | Do you want to hear more from our host? - Give him a follow @ryanalford on Instagram. | The Radcast is a pr...
Dec 01, 2020•27 min•Ep 88•Transcript available on Metacast Happy Thanksgiving week and Happy Black Friday! In this episode, host Ryan Alford, and news co-host Reiley Clark, break down this week's Thanksgiving marketing news. Pepsi is launching a new flavored drink, but you have to submit your Thanksgiving fails to Pepsi on social media for a chance to grab this new flavor! White Castle is teaming up with rapper Coolio while highlighting a new way to make Thanksgiving stuffing. Walmart and Ibotta give away free Thanksgiving meals. If you enjoyed this epi...
Nov 27, 2020•16 min•Ep 87•Transcript available on Metacast Welcome to another episode on The Radcast! In this episode, host Ryan Alford talks with the Co-Founder and CEO of Salesflare, Jeroen Corthout. Salesflare is the #1 CRM platform on ProductHunt and Capterra. Ryan and Jeroen break down the following: What lead Jeroen and his partner co-founder, Lieven Janssen, to start Salesflare. Why Salesflare is a different software than other SAAS platforms. Jeroen highlights both the immediate effects and long-term results of having Salesflare as your business...
Nov 24, 2020•24 min•Ep 86•Transcript available on Metacast Welcome to another news episode from The Radcast! In this episode, host Ryan Alford and news co-host Reiley Clark, chat about the following topics: Philadelphia Cream Cheese Campaign mocking release of gaming consoles. We tell you why we think it's genius. Truly Hard Seltzer sends essential workers home on private planes. Did someone ask for more examples of empathy marketing strategies? We break it down for you here. Honda gave a sneak peek to Twitch streamers of the brand new Honda Civic 2022....
Nov 20, 2020•19 min•Ep 85•Transcript available on Metacast Happy Tuesday, and welcome to another episode on THE RADCAST! In today's episode, host Ryan Alford and guest Mike Weston, Radical's Creative Director, talk about the traditional side of consumer relations and understanding your audience. This episode highlights the importance of understanding and relating with your audience. Having a solid relationship with your audience is pivotal for marketers. Tap into the emotions of your audience. This doesn't mean make them cry. Empathetic marketing is big...
Nov 17, 2020•31 min•Ep 84•Transcript available on Metacast Welcome to another episode of THE RADCAST! In this episode, host Ryan Alford discusses strategic digital commerce and marketing strategies with James Gregson, Digital Creative Director, Americas at The LEGO Group. In today's episode, host Ryan Alford chats with James Gregson, about these marketing topics: How Jame's career journey took him to LEGOs. Where James finds creative inspiration and why thats so important. How he accomplishes a healthy work and life balance. Social media marketing strat...
Nov 10, 2020•40 min•Ep 83•Transcript available on Metacast Welcome to another weekly news update on THE RADCAST! In this episode, host Ryan Alford and news co-host Reiley Clark, dissect this week's marketing news. In this week's episode, Ryan and Reiley break down... Spirits company, Brown-Forman's Cheers to the Host campaign is taking off. Listen to see how Brown-Forman is bringing the party inside this holiday season and what you can take away from their marketing strategy. Visit Cheers to the Host to learn more! Starbucks pushes their mobile app. Enc...
Nov 06, 2020•23 min•Ep 82•Transcript available on Metacast Happy Tuesday! For today's episode, host Ryan Alford interviews Josh Hill, Radical's very own Digital Marketing Manager. Ryan and Josh discuss the marketing trends they think could be big in 2021. They highlight ways to bring your customers into your marketing strategies, how to leverage your e-commerce tools, and more. Tune in to Ryan and Josh as they dissect the rapidly changing marketing landscape. We'll have a part two soon! Subscribe to THE RADCAST for marketing strategies, marketing and po...
Nov 03, 2020•40 min•Ep 81•Transcript available on Metacast It's TIME for another episode! Today's episode features author and one of the leading voices in marketing, Dave Gerhardt, CMO at Privy , the #1 sales app on Shopify. In this episode, host Ryan Alford, and Dave Gerhardt talk about: The balance perspective on "the machine" of e-commerce versus true brand marketing Both Dave and Ryan's take on balancing work and life Marketing trends for brands and e-commerce into 2021 This episode is anything but light. There's tons of information from the moment ...
Oct 27, 2020•36 min•Ep 79•Transcript available on Metacast In this episode of The Radcast, Ryan and Reiley give us our Weekly News Update for the week ending 10.23.20. It's FRIYAY! We have some great headlines for you today... FiveStars, the service we know and love, has raised a little over $50 Million. CEO and Co-Founder, Victor Ho, said the money raised is to expand their current services to help small businesses. Jobs that are on the horizon in the digital industry: Cyber Security Expert (I mean common... with practically everything moving to online...
Oct 23, 2020•29 min•Ep 78•Transcript available on Metacast What's up?! -- And happy Tuesday! You're listening to the latest episode from THE RADCAST! This episode tells us business people something we should consider more in our e-commerce strategies -- the user's experience! In this episode, host Ryan Alford talks with VP of E-commerce at Conn's HomePlus, Satya Sivunigunta. Satya entered UX design and management before it was even considered UX designing. He's worked at Nike, Microsoft, JC Penny's, and more. One of the key take-aways from this episode,...
Oct 20, 2020•37 min•Ep 77•Transcript available on Metacast Weekly News Update for the week of October 16, 2020. What's up?! - It's Friday! Here's the weekly news update from THE RADCAST: Bringing empathy into marketing: the strategy more businesses should be using Walmart's new Black Friday sale: How they are conducting Black Friday in a Covid-19 world. Kraft's campaign on National Noodle Day: #SendNoods What's halloween going to look like for candy companies? Follow along for more radical happenings in the business and marketing world... visit us at th...
Oct 16, 2020•22 min•Ep 76•Transcript available on Metacast Host Ryan Alford and producer Reiley Clark share practical steps to build an e-commerce strategy in 2020. Ryan leverages his 20 years or marketing and digital experience in sharing examples and steps every brand should consider. In this episode, he highlights some of the most unique strategies he's seen, talks about how to build a better strategy, and offers practical advice on everything from platform choice to leveraging branding and performance marketing. Get ready for another episode with Ry...
Oct 13, 2020•31 min•Ep 75•Transcript available on Metacast This episode highlights business and marketing news for the week of October 5-9, 2020. In this episode, host Ryan Alford and news co-host, Reiley Clark, break down some of the biggest headlines in the business and marketing world! Verishop : Digital Malls? Learn how it works in this episode Big Tech companies in question of too much power: When is "enough" enough? What's the "fine-line" of power look like? Instagram shopping in reels: Make it easy for your costumers to leverage content into purc...
Oct 09, 2020•24 min•Ep 74•Transcript available on Metacast This episode checks all our boxes: Radical entrepreneur? (Check!) Radical e-commerce strategy? (Check!) Radical mission? (CHECK!) In this episode, host Ryan Alford interviews CEO and founder of Mess in a Bottle, Kalilah Wright. Kaliliah started the business after the Freddie Gray riots in Baltimore a few years ago. Her idea? - To give a voice to the voiceless. How did she accomplish this? - Putting messages on shirts no one else was willing to create. The company is thriving through their e-comm...
Oct 06, 2020•24 min•Ep 73•Transcript available on Metacast In this episode, Host Ryan Alford and Producer Reiley Clark, break down the biggest marketing and business news this week... Here we GO! Amazon One: Pros and Cons of the new palm reader that will hold your credit card information VANS: Musicians Wanted New Facebook CMO: What does this mean for their credibility? Crocs in the Pandemic: Crocs saw a 52.4% digital commerce growth following their Free Pair for Health Care initiative Callaway and Kevin Nealon: FIX YOUR SLICE ! Follow our host here ! |...
Oct 02, 2020•28 min•Ep 72•Transcript available on Metacast Who doesn't love to feel great and smell even better?! (Said no one!) In this episode, host Ryan Alford and Director of E-commerce at Buff City Soap , Sanjay Jenkins , talk about the transition out of Woo Commerce as they head into a more integrated e-commerce approach. Sanjay entered the e-commerce space in a fun way, and his journey to Buff City Soap has proven fruitful. Here are some highlights from the episode: Successful transition from Woo Commerce to Shopify The extreme growth of Buff Cit...
Sep 29, 2020•39 min•Ep 71•Transcript available on Metacast The latest business and marketing news that you need to know about! In this episode on THE RADCAST, host Ryan Alford and producer Reiley Clark, walk us through some of the biggest headlines in the business and marketing world this week: Cameron Diaz's red wine launch set for October 2020. (Sign us up!) Mark Cuban, Marc Benioff, Robert Downey Jr., Gwyneth Paltrow, and Uber CEO, invest in Cloud Paper, a bamboo based alternative to toilet paper? How interesting... Walmart and Oracle taking partial ...
Sep 25, 2020•21 min•Ep 70•Transcript available on Metacast Ryan is keeping our Future of Digital Commerce series radical with founder and CEO of Nufabrx, Jordan Schindler. In this episode, Ryan and Jordan discuss the revolutionary line of clothing, health wear -- essentially supplementing the need of medical creams, gels, and pills by embedding them in to the fibers of clothing. Jordan discusses what's worked for the company as they scale their e-commerce. Jordan tells THE RADCAST the personal reason why Nufabrx started, how he developed the brand, and ...
Sep 22, 2020•30 min•Ep 69•Transcript available on Metacast The first episode on The Future of Digital Commerce features Lions not Sheep founder, Sean Whalen. In this episode, Ryan and Sean discuss: How Sean used his purpose to create a brand that is driving tremendous e-commerce growth Insights on scaling a massive e-commerce business How to leverage your personal brand Click on Sean Whalen and Lions not Sheep for more information. Follow Ryan and The Radcast on Instagram to stay updated on all things radical. #TheFutureofDigitalCommerce If you enjoyed ...
Sep 15, 2020•35 min•Ep 68•Transcript available on Metacast Ryan and Robbie t-off The Radcast's eCommerce series by highlighting what critical digital actions your business needs to take now. Be sure to tune in for the rest of the series. Episodes release Tuesday's at noon, EST. Follow Robbie on LinkedIn | Connect with our host, Ryan Alford | Check out our account for all our radical updates! If you enjoyed this episode and want to learn more, join Ryan’s newsletter https://ryanalford.com/newsletter/ to get Ferrari level advice daily for FREE. &nbs...
Sep 09, 2020•48 min•Ep 67•Transcript available on Metacast Weekly News update with Ryan and Reiley for the week of August 31 - September 4, 2020. News Topics for this week: Twitter update for trending topics Facebook event planning Google search change Remembering Chadwick Boseman If you enjoyed this episode and want to learn more, join Ryan’s newsletter https://ryanalford.com/newsletter/ to get Ferrari level advice daily for FREE. Learn how to build a 7 figure business from your personal brand by signing up for a FREE introduction to perso...
Sep 04, 2020•21 min•Ep 66•Transcript available on Metacast This episode finishes the eSports Series on The Radcast. Ryan and Reiley dissect each episode in the series and answer the ominous question... so what's next? Links for Ep 55: ft. Magnus Leppaniemi Vie.bet Links for Ep 56: ft. Charles Conry The Switch Links for Ep 57: ft. Shaon Berry Metro Esports Links for Ep 58: ft. Tyler Endres Esports Arena Links for Ep 60: ft. Itamar Benedy Anzu.io Links for Ep 61: ft. Matt Arden Nba 2K League Links for Ep 63: ft. Joe Iaquinto FatalStryke If you enjoyed thi...
Sep 01, 2020•38 min•Ep 65•Transcript available on Metacast In this episode, Ryan sits down with pro gamer and coach, Joe Iaquinto, aka FatalStryke. Joe is a 31 time local/regional champion, Gears of War champ, and has won tournaments while a coach/team manager. This episode is packed with insights from Joe and on his time as a professional eSports player, coach, and as a team manager. Follow FatalStryke's live stream here: https://www.twitch.tv/fatalstryke Enjoy the podcast? Like, share, and rate us! Follow along on Instagram @the.rad.cast | @RyanAlford...
Aug 25, 2020•44 min•Ep 64•Transcript available on Metacast Weekly News Update, August 20, 2020, with Ryan and Reiley. In this episode, Ryan and Reiley catch up on the following topics in business in marketing news: B2B e-commerce: Touchland KUB Amazon Business School Third party cookies being removed Tik Tok -- Where's it going? Klarna music festival (Links below) https://www.businesswire.com/news/home/20200818005540/en/Touchland-Hand-Sanitizer-Launches-eCommerce-Platform-B2B https://www.retaildive.com/news/amazon-launches-small-business-academy-program...
Aug 21, 2020•37 min•Ep 63•Transcript available on Metacast In this episode, Ryan sits down with the Head of Content and Media at NBA 2K League, Matt Arden. Matt, a 3 time Emmy Winner, and executive producer, dedicates his passion for story telling in his work at the NBA 2K League. Ryan and Matt discuss several topics in this episode: Changing the game's production location from the studio to living rooms Matt's career journey to the NBA Matt's role as executive producer Where Matt and Ryan see eSports going To follow along in the series, follow @RyanAlf...
Aug 18, 2020•31 min•Ep 62•Transcript available on Metacast In this episode, Ryan and Itamar talk about the business model of Anzu.io, sponsorships and partnerships, branded content in gaming, and eSports tournaments. To follow along in the series or to check out more episodes, visit our website theradcast.com | @the.rad.cast or @ryanalford on Instagram If you enjoyed this episode and want to learn more, join Ryan’s newsletter https://ryanalford.com/newsletter/ to get Ferrari level advice daily for FREE. Learn how to build a 7 figure busines...
Aug 11, 2020•35 min•Ep 61•Transcript available on Metacast Radcast Weekly News with Ryan and Reiley. News coverage for this episode: Joe Rogan's stance on video gaming Military ads on Twitch What's happening with Tik Tok eSports drive-ins popping up around the United States Follow us on Instagram @RyanAlford and @the.rad.cast | Follow along in our eSports Series www.theradcast.com If you enjoyed this episode and want to learn more, join Ryan’s newsletter https://ryanalford.com/newsletter/ to get Ferrari level advice daily for FREE. Learn ho...
Aug 07, 2020•26 min•Ep 60•Transcript available on Metacast In this episode, Ryan and Shaon talk about the various opportunities in professional gaming, the expansion for minority gamers, and different ways to engage brands. Follow along in the series. Visit our website theradcast.com | @the.rad.cast or @ryanalford on Instagram If you enjoyed this episode and want to learn more, join Ryan’s newsletter https://ryanalford.com/newsletter/ to get Ferrari level advice daily for FREE. Learn how to build a 7 figure business from your personal brand...
Aug 04, 2020•27 min•Ep 57•Transcript available on Metacast 
