Episode description
Weekly News Update 11.06.20: Brown-Forman's Cheers to the Host; Starbucks push for mobile engagement; Etsy's emotional marketing strategies; This week's social media news breakdown and more!
Episode description
Welcome to another weekly news update on THE RADCAST! In this episode, host Ryan Alford and news co-host Reiley Clark, dissect this week's marketing news.
In this week's episode, Ryan and Reiley break down...
- Spirits company, Brown-Forman's Cheers to the Host campaign is taking off.
- Listen to see how Brown-Forman is bringing the party inside this holiday season and what you can take away from their marketing strategy.
- Visit Cheers to the Host to learn more!
- Starbucks pushes their mobile app.
- Encouraging contactless order, pick-up, and rewards.
- Starbucks linking social media platforms to increase mobile engagement.
- Etsy's marketing strategy: The power of a meaningful gift.
- Etsy pushes their products as a worthwhile investment vs products that are cheaply made.
- Listen to learn how your business can use similar emotional strategies to increase product sales.
- Social Media News Breakdown:
- LinkedIn engagement: The number of users on LinkedIn increases.
- Facebook: SMB shopping platforms becoming easier.
- How-to live stream your products.
- How-to engage with your community.
- New Snapchat tools:
- Snapchat users can now use their Snap cameras to find nutritional information.
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