In this episode on The Radcast, host Ryan Alford talks with Austin Evans, the Founder of Lean Kitchen Company, a healthy meal prep franchise with over 20+ locations. These are the topics in today’s episode: Business Development of Lean Kitchen Company Key lessons in entrepreneurship Importance of eating healthy The power of meal prep Keep up with Austin Evans by following him on his personal Instagram @austin_evans7 If you enjoyed this episode of The Radcast, leave us a review on Apple Podcasts....
Jun 22, 2021•33 min•Ep 149•Transcript available on Metacast Welcome to this week’s episode on The Radcast! In this episode, host Ryan Alford talks with Jeff Beer, Staff Editor at Fast Company covering marketing branding. Ryan and Jeff discuss Fast Company and Jeff’s editorial background along with the evolution of social media marketing. In this episode, Ryan and Jeff discuss: Writing for Fast Company Marketing Trends Social Media Marketing Evolution Social Platforms: Discord, Tiktok, Clubhouse Brand Creativity You can learn more about Jeff Beer by visit...
Jun 15, 2021•51 min•Ep 148•Transcript available on Metacast Welcome to this week’s episode on The Radcast! In this week’s news episode, Ryan and Josh dissect a few of the week’s top marketing headlines. Here are the week’s topics: A New Study Of U.S. Shoppers Signals A Return Of Confidence Apple doubles down on privacy, further complicating tracking and targeting Pinterest introduces Shopping List feature Ryan Reynolds Reveals The Vasectomy Cocktail Recipe Ahead Of Father's Day If you enjoyed this episode of The Radcast, let us know by visiting our websi...
Jun 11, 2021•20 min•Ep 147•Transcript available on Metacast Welcome to this week’s episode on The Radcast! Get ready for Tim Storey, the World-Renowned Motivational & Inspirational Speaker, Author, & Life Coach Acclaimed author - Pastor at Congregation Family! In this episode on The Radcast, host Ryan Alford talks with guest Tim Storey about the roadmap to transcend negative thinking leading to a transformed life with bigger adventures, more opportunities, and deeper meaning. They also dissect the importance of personal branding, the inspiration from his...
Jun 08, 2021•32 min•Ep 146•Transcript available on Metacast Welcome to this week's episode of The Radcast! In this week's news episode, host Ryan Alford and co-host Josh Hill, discuss the huge AMC-DogeCoin rebound, the retirement of Coach K, today's National Donut Day, and more marketing headlines! They also discuss the following topics: Twitter subscription service for 'Super Users' Salesforce data on Snapchat & Google ad platforms Getting Spotify musical birth chart with your bestie and create a perfect Blend playlist Mars Wrigley joining reality compe...
Jun 04, 2021•22 min•Ep 145•Transcript available on Metacast Welcome to this week’s episode on The Radcast! Get ready for the entrepreneur, weekly columnist for Inc. Magazine, and founder of companies - MobileMonkey and WordStream Inc, Larry Kim! In this episode on The Radcast, host Ryan Alford talks with guest Larry Kim about the ways to solve communication problems, and Larry shares why branding may actually be the #1 performance marketing tactic in 2021. They also dissect digital communication channels, their benefits, and the evolution of DMing. To le...
Jun 01, 2021•40 min•Ep 144•Transcript available on Metacast Welcome to this week’s episode on The Radcast! In this week’s news episode, Ryan and Josh dissect a few of the week's top marketing headlines. Here are the week's topics: 1. Data Companies Rewarding Shoppers For Personal Data 2. Instagram Shopping Catalog For Viral Products 3. Pepsi Fighting Coke's Dominance At Burger Chains 4. Study: 71% Of Consumers Tire Of Empty Promises, Spurring 'Age Of Cynicism' If you enjoyed this episode of The Radcast, let us know by visiting our website www.theradcast....
May 28, 2021•26 min•Ep 143•Transcript available on Metacast Welcome to this week's episode on The Radcast! Get ready for the ultimate guide for category creators with marketing legend Christopher Lochhead. In this episode on The Radcast, host Ryan Alford talks with guest Christopher Lochhead about the ways brands can be the kings and queens of their category. They also dissect what brands are currently doing well in the marketing space, and how brands can better create content for each platform. This is an amazing episode as Chris opens up about the impo...
May 25, 2021•48 min•Ep 142•Transcript available on Metacast Welcome to this week’s episode on The Radcast! In this week’s news episode, host Ryan Alford and Reiley Clark dissect a few of the week's top marketing headlines. Here are the week's topics: 1. Dunkin Donuts paint collaboration with Backdrop 2. Google e-commerce strategy 3. Walgreens ad tech strategy - leveraging TV and membership shares to boost branding impressions 4. Truly Seltzer campaign with and Dua Lipa: 'No One is Just One Flavor' If you enjoyed this episode of The Radcast, let us know b...
May 21, 2021•25 min•Ep 141•Transcript available on Metacast Welcome to this week’s episode on The Radcast! Get ready for a special mini-masterclass featuring PR guru, Gloria Chou. Gloria started her career as a diplomat for the United States Government before venturing into Chinese Television where she was a TV Producer. Through the years, she's built a substantial network while cultivating the best practices for hacking your own PR. She’s developed her own method that’s proven widely successful. Here’s the BEST part -- TODAY Gloria is having her own Mas...
May 18, 2021•26 min•Ep 140•Transcript available on Metacast Welcome to this week's episode on The Radcast! In this week's news episode, Ryan and Reiley catch up on what's happening with NFT's, Cookieless Marketing, and Virtual/live events. They also discuss the following headlines: Walmart and Netflix collaboration to teach healthier eating habits to young kids, through the show "Waffles and Mochi". How companies are using QR codes, and ways your company can use more of them. Roblox is changing the media business and revolutionizing the gamer industry. W...
May 14, 2021•19 min•Ep 139•Transcript available on Metacast In this episode on The Radcast, host Ryan Alford brings back professional Chef Noah Sims, to discuss authenticity within your community, your brand, and your social media presence. During this episode, Ryan and Noah talk about the importance of serving your community. This episode is recorded live in The Radcast's home studio in Greenville, South Carolina, during Noah's visit to speak with the Greenville Hustle Community. Ryan and Noah evaluate why brands should be more concerned with transparen...
May 11, 2021•42 min•Ep 138•Transcript available on Metacast Welcome to this week’s marketing and advertising news on The Radcast! In this episode on The Radcast, host Ryan Alford and co-host Reiley Clark, discuss the ways Connected TV and streaming video is growing along with some reminiscing by Ryan on Bombay Saphire Gin. These are today’s topics: YouTube is developing ways for brands to connect with their views through commerce content curation and brand extensions. Bill Nye is partnering with Bombay Sapphire to break down the science of gin and tonics...
May 07, 2021•35 min•Ep 137•Transcript available on Metacast On this episode, Ryan sits down with Shinesty Chief Marketing Officer Jens Nicolaysen to discuss the importance of branding and standing out with content that entertains and is unexpected. Shinesty is teaching a masters course for building community and branding that isn't scared to be, well, ballsy! Ryan and Jens hit the key areas for developing content and branding in 2021. Known for "Keeping you outfitted for all of life's social moments" Shinesty is a game-changing brand. Topics include: Ent...
May 04, 2021•33 min•Ep 136•Transcript available on Metacast Welcome to this week’s marketing and advertising news on The Radcast! In this episode on The Radcast, host Ryan Alford and guest co-host Josh Hill, discuss the impact of nostalgia marketing, the growth of digital ad spending, and how brands like Nerf are taking TikTok very seriously. These are today’s topics: Domino's brings back the NOID Google, Facebook, and Amazon see huge increases in ad spending year over year Ultrafabrics Color Lab launching virtual series NERF names Chief Tik Tok Officer ...
Apr 30, 2021•32 min•Ep 135•Transcript available on Metacast Welcome to this week’s episode on The Radcast! In this episode, host Ryan Alford discusses the importance of brand development with PR extraordinaire, Michael Valor. Today’s guest is Michael Valor, CEO of Valor Media and host of Overly Positive Podcast. Valor Media tackles personal branding initiatives, excels in their client’s Instagram growth, and more. In this episode, Ryan and Michael discuss: Fame engineering Brand positioning Personal branding as supported by real press The importance of I...
Apr 27, 2021•45 min•Ep 134•Transcript available on Metacast Welcome to this week’s marketing and advertising news on The Radcast! In this episode on The Radcast, host Ryan Alford and co-host Reiley Clark, discuss the ways your business can leverage influencer marketing and more marketing news. These are today’s topics: Simmons Mattress teams with Damelio Sisters. EOS and the viral TikTok Shaving Cream. Starbucks Oat-milk Shortage. Facebook’s Kid-friendly Instagram Platform: is there reason to be concerned? If you enjoyed this episode of The Radcast, leav...
Apr 23, 2021•38 min•Ep 133•Transcript available on Metacast In this episode on The Radcast, host Ryan Alford talks with guests Samrat Saran, Head of Client Solutions at Neuro-Insight, and the CEO and Co-Founder of 4th Avenue Market, Salim Holder. They discuss the growth, community, and neurological factors involved in creating the 4th Avenue Market e-commerce brand. These are the topics: Building and maintaining community through e-commerce. Establishing your brand's narrative through brand-driven content. Creating a seamless experience for your customer...
Apr 22, 2021•49 min•Ep 132•Transcript available on Metacast Welcome to another weekly marketing and advertising news update from The Radcast! In this episode, host Ryan Alford and co-host Reiley Clark, dissect this week's marketing and advertising headlines. These are today's topics: Bed, Bath, & Beyond -- Home Happier Campaign. Brazilian Company, Magalu, and Deezer team up to create a shop-streaming service for musicians. Dollar Tree's new Media Network. New York Post placing shopping widgets on posts to make shopping for products easier. ACE Hardware D...
Apr 22, 2021•38 min•Ep 131•Transcript available on Metacast Happy Tuesday! Welcome to another episode on The Radcast. In this episode, Ryan Alford talks with Radical's Marketing Strategist, Robbie Fitzwater. They discuss the following topics: Creating the narrative for your brand, and evolving the conversation with your customers. Engaging with your community is ultimately teaching you to be a better marketer. Own the relationship - Be at the forefront of your communication channel. If you enjoyed this episode of The Radcast, leave us a review on Apple P...
Apr 22, 2021•39 min•Ep 130•Transcript available on Metacast Welcome to another weekly marketing and advertising news update from The Radcast! In this episode, host Ryan Alford and co-host Reiley Clark, dissect this week's marketing and advertising headlines. These are today's topics: Neutrogena's content studio. Budweiser special beer for Utah. Airheads digital video, playing on "skipping ads". Facebook is creating a mix of Clubhouse and Instagram Live - Hotline. Google's vaccine ad. If you enjoyed this episode of The Radcast, leave us a review on Apple ...
Apr 22, 2021•27 min•Ep 129•Transcript available on Metacast In this episode on The Radcast, host Ryan Alford talks with Samrat Saran, Head of Client Solutions at Neuro-Insight, discusses how to optimize the creative when telling your brand's story. Samrat and Ryan both agree that marketers should represent the consumer first, then the branding and creativity will follow. These are the topics in today's episode: Branding with understanding (data, your customers, etc.). How to keep the narrative on social media fresh. The most effective ways to leverage br...
Apr 21, 2021•41 min•Ep 128•Transcript available on Metacast Welcome to another weekly marketing and advertising news update from The Radcast! In this episode, host Ryan Alford and co-host Reiley Clark, dissect this week's marketing and advertising headlines. These are Today's Topics: Lil Nas X and Nike Lawsuit. Voltswagen Rebrand. Covid Vaccine Incentives. Chipotle is giving away 100k in Bitcoin. If you enjoyed this episode of The Radcast, leave us a review on Apple Podcasts. Subscribe and share the word if you love our podcast, so we can keep giving you...
Apr 02, 2021•18 min•Ep 127•Transcript available on Metacast In this episode on The Radcast, host Ryan Alford talks with Samrat Saran, Head of Client Solutions at Neuro-Insight, discussing TikTok for brands, and how to optimize your content on the world's most dynamic social media app. Ryan and Samrat break down the following questions: Why do some videos perform well on TikTok? What is the best way to optimize your video content as a brand? How can brands "show-up" better on TikTok? Why should your brand be on the app? Keep up with neurology in marketing...
Mar 30, 2021•30 min•Ep 126•Transcript available on Metacast Welcome to another weekly marketing and advertising news update from The Radcast! In this episode, host Ryan Alford and co-host Reiley Clark, dissect this week's marketing and advertising headlines. These are today's topics: The future of TV channels and streaming is changing. With the ongoing shift to streaming, The NFL is beginning to shift too. Big brands are creating their version of TV Shows. There's a unique marketing strategy hidden from these brand's efforts. April Fools Day is approachi...
Mar 26, 2021•30 min•Ep 125•Transcript available on Metacast Welcome to another episode on The Radcast. In this episode, host Ryan Alford talks with the CEO and founder of ShipMonk, Jan Bednar. Jan started this company in 2014 with a mission to help small to medium-size businesses "stress less and grow more". The company has brilliant branding, an engaging mission, and an established list of satisfied customers. Ryan and Jan discuss the following topics: Marketing ShipMonk. What makes ShipMonk radically different from its competitors. Current trends for e...
Mar 23, 2021•38 min•Ep 124•Transcript available on Metacast Happy Friday and welcome to another episode on The Radcast! In this episode on The Radcast, host Ryan Alford and news co-host Reiley Clark, break down this week's game-changing marketing and advertising news. These are today's topics: E-commerce Data: Spending has already increased online with $121 billion accounted for in 2021. What does this mean for your business? How can you optimize your e-commerce store and your digital space? The Radcast answers those questions in this episode. If you hav...
Mar 19, 2021•35 min•Ep 123•Transcript available on Metacast In this episode on The Radcast, host Ryan Alford talks with two of the founders from HopinTech, Erich Ko and Boyd Reid. What is Hop In? Why did it start? What problems is this company solving? All these questions and more are answered in today's episode on The Radcast. In this episode on The Radcast, host Ryan Alford talks with two of the founders from Hop In Technologies, Erich Ko and Boyd Reid. Hop In is a Toronto-based, sustainably focused, commuting application company. Their mission is the ...
Mar 16, 2021•26 min•Ep 122•Transcript available on Metacast Happy Friday! Welcome to another weekly news update. Friday's episode on The Radcast covers weekly marketing and advertising topics that keep you in the know. Host Ryan Alford and producer Reiley Clark, break down the following topics: 1. Avocados from Mexico loyalty program, personalized website experience, and more. 2. Smirnoff and SideBarre match up, giving introductory courses to barre sessions and mixology tips with Smirnoff's special flavors. 3. Instagram Live Rooms and how to leverage thi...
Mar 12, 2021•32 min•Ep 121•Transcript available on Metacast Welcome to another episode on The Radcast! In this episode on The Radcast, host Ryan Alford talks with MasterChef top 4 finalist, Noah Sims, about personal branding, the service industry, and the reality behind reality TV. Ryan and Noah talk about the audition process for MasterChef. They also discuss what it means to be a chef, and the art of creating big, bold, beautiful flavors. Noah is not just a chef, amongst other things, he is passionate about serving people. Noah has traveled around, hel...
Mar 09, 2021•55 min•Ep 120•Transcript available on Metacast 
