Episode description
Weekly Marketing and Advertising News Update: YouTube Brand Extensions; Bill Nye and Bombay Sapphire; PepsiCo Peps Place; Flammin Hot Social Media Contest; Elon Musk Open AI
Episode description
Welcome to this week’s marketing and advertising news on The Radcast! In this episode on The Radcast, host Ryan Alford and co-host Reiley Clark, discuss the ways Connected TV and streaming video is growing along with some reminiscing by Ryan on Bombay Saphire Gin.
These are today’s topics:
- YouTube is developing ways for brands to connect with their views through commerce content curation and brand extensions.
- Bill Nye is partnering with Bombay Sapphire to break down the science of gin and tonics.
- Pepsi is launching another experiential marketing endeavour -- Pep's Place, a ghost kitchen where Pepsi's latest and classic drinks are the center of everything.
- Cheetos and Doritos are in the ultimate competition: The "Flammin' Hot Face-Off". You can enter to win branded merchandise through the competition.
- Elon Musk's Open AI is going to change the game of marketing... what are the next steps?
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