Neal provides his advice that he recently gave LinkedIn on career change and learning to adapt to - and thrive on - the constant change that is part of our everyday life. Key Highlights [00:57] Career Curveball Series [04:06] How Life Prepare Us to Run the Bases [06:29] Planning on Starting My Career in China [08:35] Nothing Is Static [09:17] Starting My Career with Sales and Marketing [11:35] Becoming the China Sales Pioneer [16:32] Facing A New Reality Notable Quotes It gave me a chance to rea...
May 13, 2014•22 min•Transcript available on Metacast A blog post recently published on TechCrunch claims that Google Plus is dying. Neal Schaffer analyzes the facts behind the article, the evolution of social media, and yields some insight on the least understood social network today: Google Plus. Key Highlights [01:30] The Concept of Google Plus [03:16] What Will Happen If You Miss Out on Plus [04:32] What Makes Google Plus Different Than Other Social Network [05:26] The Other Important Thing About Google Plus [06:00] Thing that People Misunderst...
May 07, 2014•13 min•Transcript available on Metacast Are you providing true value and building a relationship with your email subscribers? If not, it's time to do a hard reset with this advice from Neal Schaffer. Key Highlights [02:27] My Advice on Email [03:17] Why Email Marketing Is Still Critical [03:29] Why You Need to be on Multiple Social Media Platforms [03:57] Build Your List [05:01] The Other Thing You Should Be Doing [06:35] Getting to the Core of Your Email Marketing [06:57] Never Buy List from Third Party [08:50] Go Big or Go Home...
May 02, 2014•15 min•Transcript available on Metacast Neal provides advice to hotels - which is equally applicable to any brick-and-mortar establishment - on creating photographable memories to help your customers promote your presence in social media. Key Highlights [02:30] What Else You Could Do to Increase Engagement? [03:44] Why Reviews for Hotels Are Still Critical? [04:26] Why Visual Aspect is Successful for Hotels [05:13] The Missed Opportunity [06:32] Leveraging Images Shared on Social Medi [06:44] Create A Photographic Memory [08:02] Recog...
Apr 22, 2014•10 min•Transcript available on Metacast I had the pleasure of interviewing social media marketing professor Niklas Myhr, who teaches at Chapman University here in Orange County, California, about his social media classes and advice for both professional MBA students as well as undergrads. Key Highlights [00:48] Introduction of Podcast Guest, Niklas Myhr [01:08] Who is Dr. Niklas Myhr? [03:22] Teaching Undergrads [06:12] Undergrads's Level of Aptitude [06:27] 3 Components for Every Social Media Professional [10:09] Connect with Ni...
Apr 18, 2014•12 min•Transcript available on Metacast Is your business changing? Offering new products or services or maybe concentrating strategically on one or two products instead of ten? Your content strategy needs to change as well. Learn what you need to do - and what to expect as a result - from this podcast. Key Highlights [01:03] Shifting Content Midshift [01:41] Shifting Content Midshift is Natural [02:58] How to Do It? [03:35] Another Way of Organizing the Buckets [04:21] Facts You Will Deal with When Shifting Content [05:28] Your Reader...
Apr 08, 2014•10 min•Transcript available on Metacast How to properly build a sales funnel that flows from social media to your website. Where does the funnel building process start? Key Highlights [01:53] How to Properly Build A Sales Funnel that Flows from Social to the Website? [02:00] Where Does Funnel Building Start? [03:49] Attract People to Your Social Media Profile [04:53] Create A Landing Page Specific to the Social media Platform You Expect Traffic to Come From [05:58] Create Customized Page [06:14] Ways of Attracting People from Social M...
Apr 01, 2014•11 min•Transcript available on Metacast Are you having a problem aligning business goals with your social media activities? Whether you are a large or small business, solopreneur, non-profit, NGO, or religious organization, here are some ideas to help you begin Maximizing Your Social. Key Highlights [01:24] Catch Me at Social Media Marketing World [03:11] Building Social Strategies Aligned with Business Objectives [04:07] A Case Study I Did [05:48] How to Create Social Strategy [07:09] Leveraging Your Departments in Your Strategy [08:...
Mar 26, 2014•11 min•Transcript available on Metacast As companies create more content, more of that content will be illegally copied on the Internet. Find out what you can do to protect your content and fight those who steal it. Key Highlights [00:55] Today's Topic: Content [01:10] The Need to Create Exclusive Content [02:07] Don't Create Content Just for the Sake of Creating Content [02:47] The Importance of Content [04:33] My Advice on How to Avoid Content Scraper [05:15] How to deal With People Reposting Your Content? [06:03] Do Googl...
Mar 18, 2014•11 min•Transcript available on Metacast My firsthand experience of blogging on LinkedIn - and why and how you can leverage the power of the LinkedIn publishing platform. Key Highlights [01:41] How Are We Going to Use LinkedIn Platform [02:04] LinkedIn's Special Audience [03:33] Give Your LinkedIn Publishing Post Some TLC [06:02] LinkedIn Send You Lots of Traffic [06:31] Treat Your LinkedIn Homepage As Your Website [07:37] LinkedIn is About Quality [07:58] How to Get Access to LinkedIn Publishing Platform Notable Quotes I'm s...
Mar 13, 2014•11 min•Transcript available on Metacast Your comprehensive guide to finding bloggers, auditing them, building relationships with them, and then inviting them to be part of your blogger outreach campaign. Key Highlights [00:57] Dedicated Page of All My Podcast [02:51] My Advice on Doing Blogger Outreach [03:10] 3 Best Practices on Blogger Outreach [03:44] Research the Blogger's Platform [04:46] Other Numbers You Can Determine [05:17] Analyze Their Influence [06:41] Outreach Campaign Starts With Developing Relationships [07:38] Mak...
Mar 04, 2014•12 min•Transcript available on Metacast Neal interviews Internal Communications expert Rachel Miller while in London about the role of internal communications, internal communications versus public relations, and internal communications best practices. Key Highlights [01:30] Introduction of Podcast Guest, Rachel Miller [02:50] What is Internal Communication? [03:27 Internal Communication's Role [05:09] Why A Separate Internal Communication Department/Specialist is Important [07:58] Clients Rachel Works With [08:29] Rachel's ...
Feb 25, 2014•17 min•Transcript available on Metacast Neal interviews Mike Gingerich from TabSite on best practices in maximizing your Facebook marketing for your business regardless of size. Key Highlights [00:30] Introduction of Podcast Guest, Mike Gingerich [02:00] Case Studies of Successful Companies Using Tabsite [04:45] Developing Your First Campaign [07:40] Mike's Best Advice for Facebook Marketing in 2014 [08:34] Facebook for Business [09:11] Lookalike Audience [13:00] The Benefits of Using Tabsite [15:28] Connect with Mike Notable Quo...
Feb 19, 2014•16 min•Transcript available on Metacast Many businesses see the potential value in Google Plus but few are investing the time they need to results. Join Neal as he interviews Google Plus superstar Amanda Blain and fellow social media marketer Charise Strandberg to learn tips and tricks on how to cross the chasm and derive benefits from a Google Plus presence. Key Highlights [00:50] Introduction of Podcast Guests [02:38] Finding Value in Google Plus [04:26] Google Plus for Professional and Business Objectives [05:22] How Amanda Started...
Feb 11, 2014•16 min•Transcript available on Metacast I am honored in this episode to interview the one and only Michael Stelzner, founder of Social Media Examiner, as he talks about the upcoming 2nd Social Media Marketing World in San Diego, California in late March, 2014. Learn what differentiates his social media conference from others. Key Highlights [00:29] Introduction of Podcast Guests, Mike Stelzner [01:13] Who is Mike and What Mike Does [02:15] Wat Made Mike Launch from Blog into Physical Social Media Marketing Summits [03:43] The Value of...
Feb 04, 2014•14 min•Transcript available on Metacast Social media is beginning to be taught in universities as a core skill that students will need in the business world. Neal Schaffer interviews two professors at NOVA Southeastern University, Jim Barry and John Gironda, on how they got started with their program, what they teach, and the challenges that they and their students face. Key Highlights [02:11] Introduction of Podcast Guests [03:27] How Jim Started in Teaching Social Media Marketing [05:02] Why You Should Have Courses in Social Media? ...
Jan 28, 2014•17 min•Transcript available on Metacast If you're accountable for your social media program, you're accountable for your social media ROI. Do you have a strategy in hand? Key Highlights [00:56] The Thing I See Missing About the Debate on ROI of Social Media [01:48] Social Media is Eating A Lot of Marketing Budget [02:21] The Notion of Accountability [02:59] Do You Really Need to Invest That Much in Social Media? [04:21] Are You Employing Best Practices in Maximizing the ROI of Your Marketing Budget? [05:12] Are You Being Acc...
Jan 20, 2014•8 min•Transcript available on Metacast I recently had a chat with fellow social media marketing professionals Debbie Miller and Albert Qian, both of whom want to get started podcasting. Listen to my advice, given while enjoying a bowl of ramen in the food court of a local Japanese supermarket! Key Highlights [00:29] Introduction of Podcast Guests [02:17] Podcast Guest #1: Albert Qian [03:16] Podcast Guest #2: Debbie Miller [04:02] Why Albert and Debbie Decide to Podcast Rather than Video Blog? [06:07] How to Get Started on Podcast: E...
Jan 15, 2014•17 min•Transcript available on Metacast What social media trends should businesses pay attention to in the new year? I explain the major trends that will help your business continue your social media success into the new year. Key Highlights [01:35] Trends Emerged in 2013 that I Think Are Going to Get Stronger in 2014. [01:55] The Strategic Initiative of Employee Advocacy [04:33] The Year of Google Plus [05:27] Companies that Leverage Google Plus [06:19] Paid Social Will Be Fully Mainstream [07:51] More Emphasis on Content Creation [0...
Jan 13, 2014•11 min•Transcript available on Metacast Have you ever shared a Circle on Google Plus or seen others sharing one? Learn about their hidden powers and how to leverage what most businesses have yet to figure out! Key Highlights [01:43] The Advantage of Google Plus [02:49] Looking at the Early Days of Twitter [02:58] The Challenge with Google Plus [04:18] My Suggestions For You with Google Plus [04:47] The Initial Step of Engagement You Should Be Doing [05:11] One of the Interesting Things You Can Do to Engage in Google Plus [05:24] The P...
Dec 31, 2013•14 min•Transcript available on Metacast Many find their biggest social media challenge to be an internal one: How to convince your executive team of your social media investment. Here's some advice on how to explain your social media team internally, build consensus, and receive more recognition (and budget) for your activities. Key Highlights [00:59] Go Big or Go Home Approach [02:05] Everybody is Doing Social Media [02:31] The Two Different Types of Companies I See [03:59] The Challenge of Selling Social Media Internally [05:54...
Dec 26, 2013•14 min•Transcript available on Metacast While in Toronto speaking, Neal interviews @ValTorontoGal from Charming Media and @MegButton from Star Content Studios for advice that a Public Relations as well as Content Marketing Agency can offer your business. Key Highlights [01:15] Introduction of Podcast Guests [02:48] How Social Media Can Help Companies [04:25] Meg and Val's Worst Experiences [08:27] Tips that Help Meg and Val Achieve Greatness in Social Media [10:37] The Value of Working with Content and PR Agencies Notable Quotes ...
Dec 21, 2013•12 min•Transcript available on Metacast A real-life analogy to help you understand how social selling is all about using social media to find information relevant to selling as well as choose the most effective communication channel to help engage with the prospective buyer. Key Highlights [01:12] What is Social Selling / Social Sales [02:27] What Happened to Me that Illustrates What Social Selling is About [04:37] An Example of an Aggressive, Awesome Salesperson [05:36] There's Data Everywhere on the Internet [06:10] Things You ...
Nov 12, 2013•10 min•Transcript available on Metacast A look into how information technology and project managers can proactively use social media and add value in a social business world. Key Highlights [01:3] IT Professionals' Roles in Social Business Strategy [02:47] 4 Areas Where Information Technology Professionals Can Add Value In A Social Business World [02:58] Managing the Growing Volume and Complexity of Content [04:28] The Advantages of Having A Blog [05:36] Leading on Google Authorship and Google Plus [09:15] Role in Employee Advoca...
Nov 07, 2013•17 min•Transcript available on Metacast Neal provides a great resource to allow you to benchmark how well you are Maximizing Your Social, SEO and mobile aspects of your own website. Key Highlights [00:27] Benchmarking Your Website's SEO [02:36] Analyzing Some Data Set [03:00] Data You Should Be Considering [03:50] Hummingbird and What Company Should Do [06:40] SEO Mobile [06:50] Mobile SEO Statistics [08:21] Why LinkedIn Is Significant [10:27] Always Have A Link to Your Socials in Your Website Notable Quotes And it's very in...
Nov 04, 2013•13 min•Transcript available on Metacast Jay Baer, the author of Youtility, shares the background to his book as well as his perspectives on mobile, content marketing, social media, and business. Key Highlights [00:30] Introduction of Podcast Guest, Jay Baer [05:02] The Concept of Youtility [07:40] Why Marcus Sheridan? [10:27] Jay's Strategic Tips for Mobile [12:50] The Importance of Identifying Customer Needs [15:54] Final Thoughts Notable Quotes I think a much more viable approach in today's marketing climate is to just be ...
Oct 24, 2013•19 min•Transcript available on Metacast An interview with Jayson Duncan of Miller Farm Media talking about the convergence of the art of video and social media. Key Highlights [00:22] Introduction of Podcast Guest, Jayson Duncan [01:37] The FFFirst Thing Jayson Recommends to Clients Who Want to Record Video [02:40] The Adven of Social Media and Popularity of YouTube [03:07] How to Convey Emotion In A Video [04:28] The Core of Who Your Company Are and What You Do [05:12] How Jayson Helps His Clients Find Hidden Stories [06:08] Quality ...
Oct 21, 2013•15 min•Transcript available on Metacast What are the three things that CEOs should be worried about concerning their social media programs? Key Highlights [01:26] There's No Cookie Cutter Approach in Social Media [01:44] 3 Things CEOs Should Be Concerned About As They Become More Active in Social Media [02:32] Voice as An Integral Part of Social Media Strategy [03:30] Have A Strategic Voice [04:17] You Need to Listen [04:34] What is Social Media Crisis? [06:05] Leverage Tools [07:17] Tools You Can Use [08:05] Engage! Notable Quot...
Oct 11, 2013•9 min•Transcript available on Metacast The launch of the rebranded Maximize Your Social podcast (formerly Social Business Unplugged) goes into creating the importance of special moments with your social media followers as well as leveraging the ever-changing visual social networks and visual components within social media channels. Key Highlights [00:33] Rebranding My Online Presence [02:35] Giving Back to Your Network, Partner, and Customers in Social Media [03:28] "Enchantment" [05:06] Leveraging the Visual [06:24] Why Yo...
Oct 05, 2013•13 min•Transcript available on Metacast An interview with Tammy Kahn Fennell, founder and CEO of MarketMeSuite, on the evolution of social media dashboards and social productivity. Key Highlights [00:45] Introduction of Podcast Guest, Tammy Kahn Fennell [02:01] The Evolution of Social Media Dashboards and How Businesses Should Be Using Them [05:24] The Challenge [06:30] Where MarketMeSuite Is Trying to Excel [09:19] Social Media Productivity and Efficiency [11:04] Tying Social Media Data for Business Efficiency [13:09] Three Ways Busi...
Sep 25, 2013•18 min•Transcript available on Metacast 
