Creating Special Moments with Your Social Media Followers / Leveraging the Ever-Changing Visual in Social - podcast episode cover

Creating Special Moments with Your Social Media Followers / Leveraging the Ever-Changing Visual in Social

Your Digital Marketing Coach with Neal Schaffer
Oct 05, 2013•13 min•Transcript available on Metacast
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Episode description

The launch of the rebranded Maximize Your Social podcast (formerly Social Business Unplugged) goes into creating the importance of special moments with your social media followers as well as leveraging the ever-changing visual social networks and visual components within social media channels.

 Key Highlights

[00:33] Rebranding My Online Presence

[02:35] Giving Back to Your Network, Partner, and Customers in Social Media

[03:28] "Enchantment"

[05:06] Leveraging the Visual

[06:24] Why You Should Be On Pinterest

[07:12] Images Are Now Bigger and Wider

[07:57] What You Need to Do to Optimize?

[08:33] Remember the Recommended Facebook Dimension

[11:06] Why Visuals Are Important

Notable Quotes

  • As far as content curation, and engaging with influencers, but have we ever taken a step back and said, You know what, let's go out there and just thank those that have supported us that maybe we think before.
  • It's creating just a very, very special moment that can deepen your relationship with someone by 10x. It's really just going out of your way and thanking people.
  • But it's really doing these little things that make a big difference in the lives of people and it makes a big difference in the lives of your partners, your customers and, and social media. We forget it's about the people, right?
  • The thing to note about the visual is it's changing very, very quickly.
  • It just all the more reason why the visual is more and more important not only as content itself, but as that eye candy to draw others into discovering your content in social networks.
  • So if search engine optimization and getting discovered as important for your company and your visual company, well gives you even more reason to be on Pinterest, even if you're not a visual company, there are ways of utilizing Pinterest.

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