Welcome back friends! Today, we’re diving into the art of smart spending in your business. We’re going to break down the basics of where to place your hard-earned cash and, more importantly, how to overcome your fear of spending money. I’ll be sharing 3 key considerations to factor in anytime you’re deciding to spend money in your business, as well as 3 main areas I would focus my spending on coming into 2024. And if all this money talk is making you nervous, then make sure you stick to the end,...
Feb 12, 2024•32 min•Ep 368•Transcript available on Metacast Today, we’re going to take a deep dive into the world of business growth and brand development! While there are countless strategies out there to choose from to accelerate your brand growth, I’m going to break this all down into a 6-step formula that is simple, foundational, and easy to follow, but is also incredibly powerful for your brand when you put it to action. I’m going to walk you through this formula step by step so that you can get started on setting that strong foundation for your sus...
Feb 07, 2024•32 min•Ep 367•Transcript available on Metacast Hello my friends! Today’s conversation is with none other than renowned business and life coach Kelsey Murphy. Having been featured in publications like Forbes and Business Insider and worked with major brands such as Lauren Conrad, Kelsey spills the beans on the small but powerful steps she took to get from an introverted advertising professional to the owner of her now successful coaching business. Kelsey and I talk about the importance of embracing who you are (including your weaknesses!), ta...
Feb 05, 2024•46 min•Ep 366•Transcript available on Metacast In this episode, I had the pleasure of welcoming back Allie Casazza, famously known as the Decluttering Queen and founder of Becoming Her Collective. I met Allie back in 2017 when we were in a mastermind together, and I have loved following her journey since. We talk all about the power of authenticity and building a community that is truly aligned with your purpose by ditching your people-pleasing tendencies and fear of judgment. And while this might sound scary, Allie’s experience of purging h...
Jan 31, 2024•55 min•Ep 365•Transcript available on Metacast In this episode, I’m sharing an awesome conversation I had with Tyler J. McCall, speaker, consultant, podcast host, and someone I consider an expert in building a loyal & engaged Instagram community. We talk about why Instagram is such a great place for organic growth and connection with your audience, and the tools & strategies you can use to effectively connect with your following. Tyler also shares practical tips on getting started with Instagram Stories, especially if you’re unsure of where ...
Jan 29, 2024•46 min•Ep 364•Transcript available on Metacast In this episode, I had the pleasure of chatting with Nicole Walters, an incredible entrepreneur, business strategist, and author of Nothing is Missing, a personal memoir on uncovering the truth about your inherent value and potential. Nicole dropped some serious wisdom about building a successful business, and hint: it’s got absolutely nothing to do with the latest online trends! We also take a quick look back in time as we chart the evolution of online business tools & strategies, and reveal th...
Jan 24, 2024•42 min•Ep 363•Transcript available on Metacast Hello friends! In this episode, I am going to give you a step-by-step roadmap to building and growing a brand that will give you the potential for unlimited growth. I dive deep into topics such as identifying your purpose, creating a solid brand strategy, and narrowing down on your ideal audience. I also share valuable insights on how to do market research the right way, the importance of having an email list, and why you should be creating your own products and services. This is truly a roadmap...
Jan 22, 2024•34 min•Ep 362•Transcript available on Metacast In this powerful conversation, I’m letting you in on how to shed old ways of doing things that no longer serve you, and more importantly, how to step into your decision-making power. From sharing my personal experiences on shedding old beliefs to uncovering insights on how I not only make but stand confidently in my decisions, this episode is going to show you just how impactful your decision-making can be on your business growth, visibility, and revenue. So if you’re looking to take inspired ac...
Jan 17, 2024•24 min•Ep 361•Transcript available on Metacast As we’re riding the wave of fresh beginnings this new year, I wanted to reflect on 2023 and share some of the biggest lessons I’ve learned over the many iterations of myself and my business that I’ll be bringing with me to 2024. From getting back to basics in my business to prioritizing my health, I hope these strategies and insights give you the push you need to reinvigorate your passion for both your business and your personal life. So join me as I share the strategies that worked for me and h...
Jan 15, 2024•48 min•Ep 360•Transcript available on Metacast Happy New Year my friends!! Today’s episode is continuing to kick our year off with a bang! Are you ready to break free from the norm and step into a world of creative expansion? In this episode, we're diving deep into the heart of creativity – and no, it's not about art. It's about redefining your business, brand, and thought leadership in ways that defy the status quo. We're living in a time where old norms no longer serve us, and clinging to them will only lead to repeated challenges and lack...
Jan 10, 2024•27 min•Ep 359•Transcript available on Metacast In this Best Of Series, we’re talking about something that many of us find hard to keep up with because of the ever-evolving online space, and that’s content strategy. So if you’re feeling lost on what to do to boost your online visibility and grow your audience in 2024, don’t you worry - this episode is for you. From creating content pillars and narrowing down your content platforms, I’ll be letting you in on some of my top insights and strategies that you can implement to truly understand your...
Jan 03, 2024•31 min•Ep 358•Transcript available on Metacast Welcome back to another Best Of Series - This one is a personal fave because we’ll be tackling all things productivity! I’m going to share some actionable steps you can take to structure your time more effectively and create better successful habits. I’m also revealing some powerful mindset shifts that you can start implementing today such as shedding outdated beliefs & habits that are slowing you down, as well as redefining what success actually looks like for you and your business. You don’t h...
Dec 27, 2023•36 min•Ep 357•Transcript available on Metacast In this Best of Series, I'm thrilled to help you level up your monetization game. Today is all about spilling the secrets to pitching like a pro and securing those sought-after brand partnerships. I’ll also be debunking a big myth that suggests you need a massive following to land brand deals on platforms like Instagram. Spoiler alert: it's not all about the numbers game. I'll also share insights from over 4,000 successful cases that prove smaller followings can also cash in on brand collaborati...
Dec 20, 2023•29 min•Ep 356•Transcript available on Metacast Hey there, and welcome to our Best of Series!! During this series, we will cover the best episodes from 2023 that touch on some of our most popular and in-demand topics. In this episode, I’m sharing some of my best advice and strategies for follower/audience growth in the online space. If you’re feeling overwhelmed by trying to keep up with the constant shape-shifting that social media does, you’re not alone. This collection of episodes is all about the tools, strategies, and even mindset shifts...
Dec 13, 2023•29 min•Ep 355•Transcript available on Metacast In this episode, I had the pleasure of chatting with the incredible Suzy Holman and we talked about something that many entrepreneurs are afraid of taking the leap on - and that’s creating high-ticket offers. In this episode, we discuss high-ticket versus low-ticket offers, how to tell if you’re ready for high-ticket, the first steps you can take to start experimenting with high-ticket in your business, and secrets on leveraging Instagram ads to sell your high-ticket offers. So if you’re wonderi...
Dec 06, 2023•42 min•Ep 354•Transcript available on Metacast In this episode, we're tackling the tough questions and growth challenges that often come with running your own business. From deciphering marketing options and overcoming business plateaus to mastering self-promotion in the digital realm, this Q&A episode will have you covered when it comes to growing your business. Tune in for actionable solutions and exciting updates as we navigate the unique journey of scaling your business together. Let's conquer those challenges together and set the stage ...
Nov 29, 2023•28 min•Ep 353•Transcript available on Metacast In this episode, I had the pleasure of chatting with Molly Davis, a seasoned therapist and the brilliant mind behind the Boundaries Bootcamp, where she takes us through her inspiring journey of self-discovery and business evolution. Molly’s approach to cultivating community in the online space is truly unique! From creating cartoons for “Boundary Bootcamps,” Molly saw rapid growth in her community (while never ‘showing her face on social media’) and business as soon as she embraced her authentic...
Nov 22, 2023•54 min•Ep 352•Transcript available on Metacast About this episode: In this episode, I had the pleasure of chatting with Mind & Body Transformation Expert and Founder Of The Wellness Revolution, Amber Shaw, where we talked about all things wellness, business, and mindset! Not only do we dive into the game-changing mindset shifts that Amber took to leave her corporate life and start her coaching business, but this interview is also chock-full of insights and personal experiences that truly define the worth of being part of a supportive masterm...
Nov 15, 2023•48 min•Ep 351•Transcript available on Metacast Masterminds have been such a game-changer for boosting my relationships and revenue, which is why today I will be diving into various aspects of masterminds, such as how to know if you're ready for one, what to look for in a mastermind group, and the role of the mastermind leader. I'll share my own experiences in masterminds and unpack the benefits of being part of a mastermind, including turbocharged growth, invaluable connections, and the beauty of cultivating meaningful relationships within a...
Nov 08, 2023•33 min•Ep 350•Transcript available on Metacast In this episode, I had the pleasure of chatting with Jen Gottlieb, the author of the upcoming book, “BE SEEN: Find Your Voice. Build Your Brand. Live Your Dream” - where she opens up about her remarkable journey of overcoming her failures, rebuilding her courage after setbacks, and taking action to finally BE SEEN. Jen's insights are a refreshing reminder that you have what it takes to not only be seen but celebrated for who you truly are. This conversation is going to reveal the heart of "BE SE...
Nov 01, 2023•46 min•Ep 349•Transcript available on Metacast Welcome back to another episode of The Influencer Podcast. Today, I’m going to introduce the concept of the 3 stages of business growth: undifferentiated, accelerator, and mastery, how to identify which stage you’re in, how to master each stage, and finally, how to advance the next. I also share how I advanced to the next stages in my own business and my recommended tools for each transition. 2024 can be your year of success if you align your goals and resources with your current stage of busine...
Oct 25, 2023•33 min•Ep 348•Transcript available on Metacast Welcome back to the Influencer Podcast! This episode is going to be a fun one because I’m going to answer some of your most burning questions on brand growth, strategy, and content creation. From identifying your brand pillars to achieving consistent paid collaborations, I’m going to dive into some of the most common challenges you've been facing and provide my expert insights to help you overcome them. So if you enjoyed this episode and would like more Q&A sessions like today’s, please let me k...
Oct 18, 2023•34 min•Ep 347•Transcript available on Metacast In this episode, I dive into how to make the most out of the remaining year - We're approaching the final stretch of 2023, but let me tell you something – that's still a significant amount of time to accomplish some incredible things and make the most out of what remains of this year! With roughly 90 days left in 2023, I explore what's worked well and what hasn't so far this year, and the self-audits that have helped me identify progress and where I might need to pivot. This episode is going to ...
Oct 11, 2023•26 min•Ep 346•Transcript available on Metacast Today, I’m giving you a final sneak peek into my recent brand strategy session, and this time, our focus is on specialization – becoming the go-to expert in your niche. Here’s a common misconception that I’m going to dispel right now: Specialization isn't about locking yourself into one thing forever; it's about gaining credibility, clarity, consistency, and audience loyalty. Imagine it as becoming a specialist doctor rather than a general practitioner – people always trust experts! But I get it...
Oct 04, 2023•30 min•Ep 345•Transcript available on Metacast Welcome back to another episode of The Influencer Podcast! In this episode, I’m offering you another exclusive glimpse into a recent brand strategy session. During this session, we explored all things sales and income growth strategies, and today, I’m letting you in on some of the valuable insights shared from that session. First, we tackle one of the biggest common misconceptions about building a brand: the negative connotation that comes with sales. I get it, many of us cringe at the thought o...
Oct 02, 2023•27 min•Ep 344•Transcript available on Metacast Welcome back to another episode of The Influencer Podcast! Today, I’m bringing you a sneak peek into a recent strategic session I conducted with some amazing women, where we went deep into uncovering the secrets of building a powerful personal brand. Let me tell you, these insights are absolute game-changers because the concepts we touch on in this session are things that I consider absolutely vital for your success. In this session, I cover two crucial aspects. First, I talk about how to uncove...
Sep 27, 2023•30 min•Ep 343•Transcript available on Metacast Today, I'm excited to reveal, for the first time ever, my personal Brand Accelerator Formula. In this episode, we’re going to dive into each component of this formula and journey through what I would call the ultimate roadmap to gain that crystal-clear understanding of growth strategies tailored to your own specific brand needs. From identifying your unique selling proposition to cultivating trust & community with your audience, these strategies aren't just standalone concepts; they're interconn...
Sep 20, 2023•1 hr 11 min•Ep 342•Transcript available on Metacast Today, we're touching on a topic that's probably left you feeling both frustrated and immobilized at the same time, and that is the dreaded Analysis Paralysis. Well, fret not my friends, because we're about to uncover the secrets to breaking free from that decision-making doom, making bold and fearless choices, and soaring toward the success you have always dreamed of. In this episode, I'm going to walk you through understanding the tricks that your brain pulls on you that cause you to feel stuc...
Sep 13, 2023•26 min•Ep 341•Transcript available on Metacast Do you constantly find yourself drowning in tasks, struggling to balance it all? Trust me, I get it – between balancing family, a full-time job, and potential side hustles, it can feel like a never-ending juggling act. But don’t worry, because I’ve got your back! In this episode, I'm spilling the beans on how to tame that time management beast and take control of your day like a pro. It's time to start thinking of your time as a rare gem, a precious resource that deserves to be treated with care...
Sep 06, 2023•20 min•Ep 340•Transcript available on Metacast In today’s episode, we’re going to tackle a challenge that every entrepreneur, content creator or coach growing a business online will inevitably face, and that’s hitting a plateau in your business. Feeling stagnant in your business is totally normal, even I've been there at several points in my journey! But trust me, there is a light at the end of that tunnel, and it’s not as far as you might think. In this episode, I’m going to share some of my proven strategies that will help you not only esc...
Aug 30, 2023•19 min•Ep 339•Transcript available on Metacast 
