In this episode, I’m sharing an awesome conversation I had with Tyler J. McCall, speaker, consultant, podcast host, and someone I consider an expert in building a loyal & engaged Instagram community.
We talk about why Instagram is such a great place for organic growth and connection with your audience, and the tools & strategies you can use to effectively connect with your following. Tyler also shares practical tips on getting started with Instagram Stories, especially if you’re unsure of where to start or maybe feeling a little scared to show yourself on video! Tyler even debunks the myth that a large Instagram following is everything; instead, he encourages you to focus on quality engagement and building relationships with your existing followers (and shows you exactly how to do it!)
So if you’re looking to convert your followers into fans, and ultimately, into buying customers, this episode is a must-listen!
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KEY POINTS:
- What makes Instagram an ideal space for organic engagement with your audience
- Tyler’s tips for sharing compelling stories on Instagram
- Why your Instagram following means nothing (and why smaller followings are advantageous!)
- What to do if you’re unsure of what to share on Instagram Stories
- Tyler’s biggest lessons learned from creating connections & communities
- Ways to get to know more about your Instagram followers & what content they like
QUOTABLES:
“It's not about fame. It's not about being Insta-famous. It's about using your influence to benefit your followers.” - Tyler McCall
“Your following means nothing if they're not engaging with your content.” - Tyler McCall
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Tyler J. McCall
IG | @tylerjmccall
Enroll in the Follower to Fan Academy!
RESOURCES:
[ORDER] my book or Audible, Get What You Want: How to Go From Unseen to Unstoppable so you can leverage the power of your own influence.
How to Fully Tap Into an Instagram Following for Connection, Community, & Sales with Tyler J. McCall | The Influencer Podcast - Listen or read transcript on Metacast
