Quick note: Huge thanks to Making Good’s first ever sponsor, Brevo ! Brevo is offering a special deal for Making Good listeners. Click to learn more . Get ready to dream big and plan smart! In this workshop-style episode, I’ll guide you through creating a plan for 2025 that’s not just motivating—but achievable. From reflecting on 2024 to dreaming up your vision, breaking down quarterly goals, and sticking to your plan, this episode is your ultimate guide to making 2025 your best year yet. MAKING...
Dec 26, 2024•23 min•Transcript available on Metacast Quick note: Huge thanks to Making Good’s first ever sponsor, Brevo ! Brevo is offering a special deal for Making Good listeners. Click to learn more . This episode is your step-by-step guide to doing a powerful Year in Review. Reflect on what went well, what challenged you, and what you learned in 2024. This practice isn’t just about looking back—it’s a way to set a clear, intentional course for 2025. MAKING GOOD SHOW NOTES: https://makinggoodpodcast.com/274 CONNECT WITH ME ON INSTAGRAM: https:/...
Dec 10, 2024•20 min•Transcript available on Metacast For this episode, I had the honor of sitting down with Nakeia Drummond, social entrepreneur and founder of both She’s WELL Networked and NLD Strategic. Nakeia shares her inspiring journey of building an ecosystem that uplifts and empowers Black women business owners. From starting her own consulting firm, NLD Strategic, to founding She’s Well Networked and The Women Entrepreneur Leadership Lab (The WELL), Nakeia has dedicated herself to closing the equity gap for Black women entrepreneurs. We di...
Dec 03, 2024•52 min•Transcript available on Metacast Quick note: Huge thanks to Making Good’s first ever sponsor, Brevo ! You all know I’m a huge fan and advocate for email marketing. Brevo is a great place to start if you’re interested in doing better, more effective marketing by harnessing the power of email! Plus: Brevo is offering a special deal for Making Good listeners. Click to learn more . If you’re a small business owner, you’ve likely felt the frustration of battling social media algorithms to connect with your audience. Here’s the truth...
Nov 26, 2024•40 min•Transcript available on Metacast Quick note: Huge thanks to Making Good’s first ever sponsor, Brevo ! You all know I’m a huge fan and advocate for email marketing. Brevo is a great place to start if you’re interested in doing better, more effective marketing by harnessing the power of email! Plus: Brevo is offering a special deal for Making Good listeners. Click to learn more . Ever feel like you're supposed to be EVERYWHERE with your marketing... but you can barely keep up with posting on one platform? 🙃 Today's con...
Nov 19, 2024•1 hr 8 min•Transcript available on Metacast Brag Better by Meredith Fineman tackles the challenges and insights of self-promotion, especially for those who don’t feel comfortable “bragging.” Brag Better promises a guide to promoting yourself in a way that’s true to who you are—and though we felt some parts missed the mark for us as small business owners, as the book is in some ways geared more towards people with more traditional employment, we were able to translate her more corporate-employee-centered advice into useful tips for small b...
Nov 15, 2024•51 min•Transcript available on Metacast 🎟️ Get your free ticket here and listen before today's sessions expire. 15-Minute Marketing: The Summit is officially LIVE! 🎉 I’m hosting a free, totally virtual week-long event, and you’re invited. Here from 40+ marketing experts who can help you do better marketing... in just 15 minutes. Here's what’s in store each day: After Day 1, you’ll know how to create a magnetic, memorable brand. After Day 2, you'll have new strategies to get your brand SEEN. After Day 3, you’ll be able...
Nov 11, 2024•2 min•Transcript available on Metacast I don’t think it’s a stretch to say that today’s guest and I were set up on a friend date, and you get to hear it in this episode! My takeaway? When mutual business friends tell you you NEED to connect with someone, give it a try because at least in this case, my community was dead on. I had such a blast having this loose but insightful conversation with Kristina Bartold-Sorgota! Kristina is a Social Media Marketing coach and the founder of The Social Snippet, a social media and podcasting agenc...
Nov 05, 2024•51 min•Transcript available on Metacast Happy Halloween everyone! In celebration of my absolute favorite holiday, we’re airing a special bonus episode. I sat down with my friend, Jumer Adalin, to chat about a very spooky thing that happened to his business recently… Jumer is a social media marketing expert, who recently had his Instagram account hacked. Yikes! With 45,000 followers lost overnight, Jumer shares how he’s bouncing back, rebuilding his presence, and shifting his focus to help a broader range of online entrepreneurs. We di...
Oct 31, 2024•28 min•Transcript available on Metacast So for the last couple of months behind the scenes in secret, I have been putting in a ton of work on something that I think will make a real difference in how you approach your marketing. Let me introduce you to 15 Minute Marketing the Summit. This summit is for anyone who's ever felt like marketing is overwhelming or impossible to keep up with. If you're tired of feeling like you're constantly behind on marketing, this is for you. Each session is just 15 minutes. No fluff, no ho...
Oct 29, 2024•6 min•Transcript available on Metacast I’m so excited to bring you part two of my interview series with Caitlin of Caitie Means Business! If you haven’t listened to Part 1, definitely check it out at makinggoodpodcast.com/265. Today’s episode is very, very close to my heart. Caitlin and I talk about something personal that’s become a big part of both of our lives—OCD. While the topic might seem a little unrelated to business, our conversation will show how mental health can show up in all areas of life, including entrepreneurship. Ca...
Oct 24, 2024•1 hr 5 min•Transcript available on Metacast Today, I’m joined by web designer Caitlin of Caitie Means Business, who specializes in creating websites that not only look great but are also digitally accessible. We dive into the world of digital accessibility, discussing what it even is, and why it’s crucial for businesses to ensure their websites and content are easy to use for as many people as possible. Caitlin works with service-based businesses to design websites and booking systems that are not only beautiful but inclusive and easy to ...
Oct 22, 2024•43 min•Transcript available on Metacast Though this book wasn’t exactly what we expected, Charelle and I had so much fun picking it apart and finding applications for small business owners, including ourselves! Slow Productivity is all about challenging the hustle culture mindset and redefining what it means to be productive. While the book offers an intriguing framework, it’s really not a “how-to” guide—it’s more about understanding the history and philosophy of productivity, and then finding ways to apply those principles in your ow...
Oct 15, 2024•45 min•Transcript available on Metacast Marketing doesn't have to be complicated or overwhelming. In this episode, I share 10 ways to make marketing easier for your small business. From getting clear on your marketing foundations to leveraging AI tools like ChatGPT, I break down practical tips to help you streamline your efforts and reduce overwhelm. Ready to make marketing fun again? Tune in for actionable insights that will change the way you approach your marketing. MAKING GOOD SHOWNOTES: https://makinggoodpodcast.com/263 CONN...
Oct 09, 2024•18 min•Transcript available on Metacast We are over 200 episodes into this podcast, but just when I think we’ve covered every topic under the sun… something like today’s episode comes along and makes me realize I may have missed something big. That is certainly the case with today’s episode, but I’m so excited that today’s guest joined me to help right the ship. In this episode, I sit down with Sharon Lipovsky, founder of Point Road Studios, to dive deep into the power of vision and how it can transform your life and business. Sharon ...
Oct 01, 2024•56 min•Transcript available on Metacast In this special solo episode, I share some personal reflections and life updates that have been on my mind lately. From navigating a new season of motherhood, to letting go of my beloved retail store and making big changes like rebranding my stationery business, I’m diving into how life, business, and mindset all intertwine. I also talk about the power of leaning into your excitement, embracing "good enough," and how your feelings impact productivity. Plus, I share a few thoughts on ho...
Sep 24, 2024•20 min•Transcript available on Metacast I can’t tell you how excited I am to introduce you to today’s amazing guest, Jen Fuller, because this was one of my favorite conversations ever. Jen is the founder of Etta Loves, a brand that collaborates with visual experts to design baby sensory essentials that align with babies’ cognitive and visual development. Etta Loves was created after Jen noticed how transfixed her new born was by Jen’s black and white sweater. Her baby, of course, is Etta. From there, Jen’s observation evolved into a f...
Sep 17, 2024•44 min•Transcript available on Metacast This was not a book Charelle and I were planning on covering for the podcast, and I think we both kind of surprised ourselves by choosing it. But after last month’s read of Daring Greatly by Brene Brown, which while fantastic was definitely not strictly a business book, we wanted to try swinging in the opposite way for this month’s read. And you know what? While we definitely both had some reservations and don't agree with 100% everything in the book, I think we were both pleasantly surpris...
Sep 15, 2024•46 min•Transcript available on Metacast This episode comes out on Tuesday, September 10th, which means we are just weeks away from Q4, The final quarter of the year. That's October, November, and December. For many small businesses, these are some of the biggest, most important sales months of the year, not to mention a busy time personally for a lot of us. So I want to help you get prepped for this. I mentioned that this episode is going to be a little bit different and here's why. Consider this a mini workshop. I just reco...
Sep 10, 2024•24 min•Transcript available on Metacast It was so so fun to have a fellow crafty person on the podcast! I know that many, many of you center your businesses around a craft, and my guest today literally wrote the book about hers before shifting her focus to supporting and uplifting crafting professionals. Abby Glassenberg is the Co-Founder and President of Craft Industry Alliance, the premier trade association for the crafts industry. Abby and her team provide in-depth news coverage, top-notch professional development opportunities, an...
Sep 03, 2024•44 min•Transcript available on Metacast Here’s something I believe with all of my heart You have a superpower. Specifically, a marketing superpower. And I know that probably, we’ve never even met, but I can tell you this with 100 percent certainty. And it gets better! This superpower doesn’t cost you anything. It doesn’t require you to pick up any new skills. It’s something you have access to ALL of the time and you can activate at any time. This superpower is something that can help you connect with your ideal customers, grow your au...
Aug 27, 2024•17 min•Transcript available on Metacast She’s back! I loved talking with Tanessa so much in our last episode of the podcast, episode 254, that I had to have her back on a second time. In our second conversation, we deviated from Tanessa’s expertise in health and wellness to talk about another passion she has: financial independence. In case you need a refresher or missed the last episode (go check it out because it is SO good), Tanessa is a health and wellness coach who specializes in working with entrepreneurs to eliminate brain fog ...
Aug 22, 2024•43 min•Transcript available on Metacast For a podcast that centers well-being in how we run and market our small businesses, today’s topic is overdue! I am so thankful to have had such a grounded, enthusiastic pro at my side while thinking through how we keep our bodies healthy. Because when we do, our minds (and ultimately our businesses), really reap the benefits. My guest today is Tanessa Shears. Tanessa helps entrepreneurs double their energy and focus so they can make more money in their businesses. She works closely with busines...
Aug 20, 2024•47 min•Transcript available on Metacast I have been a fan of Brené Brown for about a decade now, and so it is truly mind-blowing to me that we haven’t discussed one of her books for Book Club until now. Brené Brown is a researcher and self-identified storyteller who has spent the last two decades studying courage, vulnerability, shame, and empathy. I first learned about Brené from two incredible TED talks she gave in 2010 and 2012, which I’ll link in the shownotes. From there, I deep-dived into her books, which are also linked. While ...
Aug 15, 2024•1 hr•Transcript available on Metacast Let’s be real: A business does not exist without sales. It just doesn’t. As much as I know that you, dear listener, are a big-hearted small business owner who wants to make a difference through your small business. (I LOVE THIS ABOUT YOU). You do have to make sales. And making sales opens up huge opportunities. Not only for your business, for yourself and your life, but for the impact you’re able to make. But I think you’ll agree: Build it and they will come is not a thing. And even when you get...
Aug 13, 2024•20 min•Transcript available on Metacast What does it take to TRULY connect with your ideal customers? To show them who we are, to demonstrate what we have to offer them, and to get them excited about becoming a customer with us? Anyone who has tried marketing their business knows that this isn’t an easy thing to do at all. But, it’s not something that gets a lot of airtime in marketing conversations. It’s a lot sexier to talk about growing your audience or making sales, but this space between someone discovering your business and the ...
Aug 07, 2024•24 min•Transcript available on Metacast Today’s episode is a very exciting one because in it, my guest, Antonia Bowring and I, chat about a topic that I have not yet covered on this podcast. And that is coaching! We all have moments in our lives where we could really use some guidance, or at least an exterior influence to keep us moving toward our goals. I think as small business owners, this is sometimes especially true. Working with a coach, developing relationships with mentors, honing skills to coach yourself- these are all great ...
Jul 30, 2024•53 min•Transcript available on Metacast Let’s talk about how to NOT be invisible. In other words – how to get your business actually SEEN by the right people – the people who will buy. In this episode, we’re going do two things. First, I’m going to give you an overview of 10 ways you can get discovered by more of your ideal customers. Then, I’m going to walk you through how to choose which of these makes the most sense for you. MAKING GOOD SHOWNOTES: https://makinggoodpodcast.com/249 CONNECT WITH ME ON INSTAGRAM: https://instagram.com...
Jul 24, 2024•23 min•Transcript available on Metacast There are times when the “shoulds” we are either taught or have convinced ourselves of pile so high it can be overwhelming. It is in this state of overwhelm that we lose track of ourselves, our passions, and our “why.” The balm, according to my guest today, is to re-root in our identities and uncover our purpose based on a true understanding of who we are. It’s in creating from a sense of self that we find contentment and success. Jessica Huie is a visibility mentor who helps people bring their ...
Jul 16, 2024•39 min•Transcript available on Metacast This book was an absolute joy to read. As always, Charelle and I resonated with different parts and pieces, and maybe more so than past books the sections we pulled out clearly illustrated the ways our brains work so differently, which is always fun to see. I have been following the author, Elise Blaha Cripe, for a long time, and when she came out with her book I immediately jumped on getting a copy. I really admire Elise for her creativity and dedication to making space for joy, whether it’s a ...
Jul 16, 2024•50 min•Transcript available on Metacast 
