Summa semma zomato vs Swiggy’s desi masala campaign Consumer mode of buying report analysis 75% reservation with 50k Salary rule by Haryana Government Coimbatore rising slowly as the next big city in Tamil Nadu Kamal Hasan : Affiliate ah Influencer ah? Sports Club one time payment Rs.4,50,000 only Impact of Petrol and Diesel - Food Index Report by UN Free rides for COVID Vaccination Centres by Uber The unknown side of Antique market Jio Notebook : A laptop with Jio OS and Jio Apps Google’s updat...
Mar 09, 2021•1 hr 5 min•Transcript available on Metacast Read BCG Dec 2020’s report on How India spends, shops and saves in the new reality? Govt guidelines for social media platforms, OTT's, Influencers Why Grievance officer is needed for each platform? FB bows down to Australian government Indian newspaper asks google to give 85% ad revenue share Why Signal app couldn’t sustain and compete with WhatsApp? Sachin becomes brand ambassador for Unacademy Big basket sends cease and desist letter to Coimbatore based start-up Daily basket Deepika Padu...
Feb 28, 2021•40 min•Transcript available on Metacast Who is an influencer? - Why was ASCI found? - What are the 10 draft guidelines released for feedback and comments? - Who are the 4 types of Influencers? - What is the Influencer marketing industry value in India? - Influencer Marketing done right by Kusha Kapila - Why subliminal advertising is dangerous? - Why you should be careful in following meme pages? - Idea to regulate these guidelines properly In this Tea Kada Benchu series Cat and Robo discuss about Influencer Marketing in detail!...
Feb 24, 2021•54 min•Transcript available on Metacast Rising back from the ashes : Welcome back Schumy Vanna Kaviyangal Who has the upper hand : Government or Tech Giants? Amazon's fight over Reliance - Future group's deal backfired Production Linked Incentive for Telecom sector worth 12k crore Marico enters 4000 crore Noodles segment taking on the giant Nestle Insights for Real Estate business owners : What is the right price point? Moment marketing of the week : Swetha & Pawri Hori Hai fame Dananeer Mobeen Soy Sauce Kikkoman enters Indi...
Feb 21, 2021•1 hr 3 min•Transcript available on Metacast 3 days leave for employees in future Beware daww Moj, Josh, Takatak guys Social Media platforms must abide by our law TVS Scooty pep comes down to vernacular language When will Amazon VS Reliance VS Future Groups get over? What Sun TV should learn from Nokia and Kodak’s failure story How much internet are we consuming per day? Australia asking Google to pay news journalists What Indian Americans think about Modi? Why no local app is able to capture Tik Tok’s market? and other business news...
Feb 15, 2021•52 min•Transcript available on Metacast How far will you go for love? - It started with Roses - Greeting Cards - Teddy Bears - Dairy Milk Silk - Miniature Statue and has gone upto gifting KTM Bikes! Who earns because of Valentine's day? - Why Surprise Planning is an evergreen business - What is the definition of love? - Untapped market captured by Oyo Rooms - How Cadbury's managed to position Silk chocolate as the entry point for love? - In this Tea Kada Benchu series Cat and Robo discusses in-depth about Kaadhal commercia...
Feb 10, 2021•1 hr 6 min•Transcript available on Metacast Varavu ettana selavu pathana : an analysis on the union budget in Tamil How the closure of Tuticorin Sterlite protest affected copper production in India Will vehicle scrappage policy turn the tables on reducing pollution? Why so much budget is allocated for defence sector? Does the Myntra logo really look offensive? CRED spent 180 crores for advertisements and why it projected a loss? Book My Show jumps into video streaming by pulling in world cinema lovers and other business news from Feb 1 to...
Feb 07, 2021•1 hr 2 min•Transcript available on Metacast Amazon and Jio fight gets dirtier in the hunt for market share Reddit nibbas hit back at top investors hedge funds targeting GameStop shares Royal Enfield comes out with Make-It-Yourself where you can customize bikes as you like Netflix thanks Jio for cheaper data plans in India that helped them penetrate market The impact of Whatsapp privacy issue in India and how much of the userbase really left it GeM - Government e-Marketplace is a place where common user goods and services can be procured a...
Feb 03, 2021•48 min•Transcript available on Metacast ADA Consultancy Charges 800 crore only Top websites for freelance jobs Fiverr , Upwork, Freelancer Watch AK vs AK Marketing Campaigns on Netflix’s youtube channel Brand value of Rishab Pant before and after Gabba Test Series Win Power of the Brand Ilayathalapathy Vijay's Master and I-PAC Dealing ISRO jumps into merchandising of coffee mugs, t-shirts, posters Impact of Covid on private schools and other business news from Jan 4 to 10 presented by Robo and Cat...
Jan 26, 2021•52 min•Ep 31•Transcript available on Metacast Use the free tool Ninjalitics to analyse the Instagram insights of your favourite Big boss contestant and see their career before and after entering the show. Cat and Robo discuss in depth about the lessons to be learnt from Big Boss Tamil season 4. Be it marketing, promotions, human behaviour, leadership, conflicts, groupism, problem solving, psychology, branding and positioning we have covered it all!
Jan 20, 2021•1 hr 26 min•Ep 21•Transcript available on Metacast Check these startups gnani.ai and vernacular.ai to know the future marketing trends - Sebamed and Dove engages in a brand war - Pongal winner Bhoomi - Amazon jumps into education sector - Rise of bad loans in september - Huge loss for Reliance and Walmart due to farmers protest - Bombarding real estate ads on FB - India hiring gains momentum and other business news from Jan 4 to 10 presented by Robo and Cat
Jan 18, 2021•52 min•Transcript available on Metacast The 4 tools that'll kill jobs mentioned in this episode are Webflow, Zapier, Airtable and Memberstack - What happened as US Capitol? - Whatsapp privacy is actually a goldmine for whom? - The demand for persian cat after Master's release - The power of private label brands and other business news from Jan 4 to 10 presented by Robo and Cat
Jan 10, 2021•59 min•Ep 29•Transcript available on Metacast Wishing all our dear listeners a very happy new year - The golden era for India - Digital Marketing trends in 2021 - Whitehat Jr. and its unconventional marketing strategy - Trick used by Rapido drivers - Increasing steel price - 65+ lakhs Chinese smartphones sold and other business news from Dec 28 to Jan 3 presented by Robo and Cat
Jan 04, 2021•42 min•Transcript available on Metacast Who can enter e-commerce? - The fate of B-Schools in India - Apple cars in 2024 - Case study discussion in Harvard - How LinkedIn got Robo a consultation? - Netflix Marketing obsession - The challenges faced in starting E-Grocery online right now and other business news from Dec 21 to 27 presented by Robo and Cat
Dec 27, 2020•36 min•Transcript available on Metacast How 5G will change our lives forever? - Why furniture showrooms in Tamil Nadu must worry about the rise of Ikea in India? - The main reason why companies are lagging behind digital transformation? - Crypto currency boom - What really happened in Wistron manufacturing unit? - The future TV content which we will be watching and other business news from Dec 14 to 20 presented by Robo and Cat
Dec 21, 2020•48 min•Transcript available on Metacast Swiggy's Masterplan - Water sold at Rs.750/- in India - Schumy Vanna Kaaviyangal Hacked - How electric will shape up the next decade? - Areas to focus for 2K kids - Netflix's Streamfest Success rate and other business news from Dec 7 to 13 presented by Robo and Cat
Dec 13, 2020•1 hr 27 min•Ep 25•Transcript available on Metacast Areas for students to focus right now - Why your business should be present across all e-commerce sites and also sell through their own site - Watch how we'll be forced to pay charges for online UPI transactions - Insights from Advertisements survey - Market opportunity for cloud kitchen - and other business news from Nov 30 to Dec 6 presented by Robo and Cat
Dec 06, 2020•51 min•Transcript available on Metacast Making the common man fly was Capt. Gopinath's dream and he also made it possible. However his life adventures and what was projected in the movie are somewhat different. We decided to read the entire book that inspired Sudha Kongara to make a film and tell you what really happened and how some incidents were exaggerated in the movie. The book is available on our Telegram channel and there are way too many business insights hidden in this book which we have covered in the podcast by Robo - cat -...
Nov 25, 2020•1 hr 23 min•Transcript available on Metacast Ambani wins the war with Amazon - The end of smartphones in the future - People buying gold through Paytm - Why people prefer some Chinese products and what are they really boycotting? - Apollo hospitals enter market expansion in north and east - Apple's cheap marketing trick to make them buy new iphones - Every product suddenly becomes covid free now and other business news from Nov 16 to 22 presented by Robo and Cat
Nov 22, 2020•33 min•Transcript available on Metacast Get to the Founder and CEO of YetloSocial And Muviereck Technologies Mr.Sathiya Narayanan. His company Yetlosocial is Indias First subscription-based Digital marketing agency which is featured in The Forbes article. Experience the success story of Yetlosocial and the journey behind it.
Nov 18, 2020•36 min•Transcript available on Metacast Why Black Sheep's OTT app is not able to make it big? - A risky strategy by Royal Enfield - The 2nd wave of Covid attack which the government is trying to hide - How the Indian middle class plays an important role in shaping up the economy? - Why you should choose Mastercard over Rupay?and other business news from Nov 9 to 16 presented by Robo and Cat
Nov 15, 2020•40 min•Ep 22•Transcript available on Metacast And finally the episode you guys badly waited for! We have the founder of Simple Stock Market Mr. Anto to explain the Harshad Mehta Scam 1992. In this episode Anto shares his learning experience from Havenspire and how he started trading initially back in college days and how he made Robo to make profits too! He also tells the reason why there is no awareness among Tamil Nadu youngsters in trading and how the community increased from 5 to 45 members. Don't forget to listen to the full episode to...
Nov 11, 2020•1 hr 2 min•Transcript available on Metacast The mission to accomplish for Joe Biden - Will Kamala Harris favour India in striking some big deals? - Tata's entering the retail market in a steady phase - Baba ka dhaba controversy - Will black sheep's app be a game changer or cause downfall? - The marketing strategy behind promotion of Harshad Mehta Scam and other business news from Nov 2 to 8 presented by Robo and Cat
Nov 08, 2020•34 min•Transcript available on Metacast Get to know about the youngest business manager and chief marketing officer of AI BEING software technology who shares his wonderful journey of starting a Startup and running it successfully in Madurai. He really inspires a lot. Hear and enjoy from the young talent.
Nov 04, 2020•38 min•Ep 4•Transcript available on Metacast Tata eyeing on Big Basket for omni channel presence - Airtel finds 5G spectrum too costly - Notre Dame church killing - UPI transactions surpasses ATM withdrawals - Hardik Pandya's Black Lives Matter controversy - The future of Jio Mart - Can D-Mart really put up a fight with Jio Mart and other business news from Oct 26 to Nov 1 presented by Robo and Cat and other business news from Oct 26 to Nov 1 compiled and presented by Robo and Cat...
Nov 01, 2020•31 min•Transcript available on Metacast Top of the Mind - Tip of the Tongue : The two main reasons why brands advertise and sponsor events! In this episode Robo and Cat discuss in detail about the advertisements that are broadcasted during Dream11 IPL and a neat dissection of the ads that won our hearts, why some ads outperformed others, what is the reason for using this personality, what is the ad trying to convey us and so on.
Oct 29, 2020•1 hr 5 min•Transcript available on Metacast Retailers complaint about Flipkart, Amazon - Bata on Whatsapp - Tanishq selling 10 lakhs worth jewellery online - The Great Hack movie - The silent rise of Xiaomi and other business news from Oct 19 to 25 compiled and presented by Robo and Cat
Oct 25, 2020•33 min•Transcript available on Metacast Girls out there who are specializing in Marketing, get to know the Women Assistant General Manager of Nippon Paint and the power of women in the marketing field and know what an Assistant General Manager expects from a fresher and get an idea what a huge company like Nippon Paint expect from a fresher, Grab the opportunity to learn from the experience of Mrs.Shevta Vishwanath and her successful journey in the field of Marketing and Sales.
Oct 21, 2020•38 min•Transcript available on Metacast 800 Movie controversy - Tanishq Ad ban - Airtel vs Jio broadband war - Ambani wants to be known for 3 reasons - How Amazon and Flipkart amde sellers crorepatis this festive sale - Big Boss Scripting and many other business news from Oct 11 to 18 discussed by Robo and Cat
Oct 20, 2020•39 min•Transcript available on Metacast And finally the crossover episode you badly waited for! In this special episode with Schumy Vanna Kaviyangal 🅱️odcast - Robo, Cat and Hashirama Senju discuss on how a common man is tricked by marketing in his day to day life right from his childhood till date! This episode deals in depth with the marketing tricks, corporate gimmicks, affected traders and capitalist's cleverest branding strategies.
Oct 13, 2020•2 hr 48 min•Transcript available on Metacast 
