In this short "Ask Us ANYTHING" episode of his podcast, Jay Schwedelson tackles a work question about using AI to generate content and a "ridiculous question" about how he celebrates his birthday. Listeners can expect to learn Jay's thoughts on using ChatGPT and other AI tools to write marketing content, as well as get some humor and personal stories from Jay. Main Discussion Points: - Using AI like ChatGPT to write marketing content - Don't just copy and paste AI-g...
Mar 27, 2024•8 min•Ep 91•Transcript available on Metacast In this week's "What's Up THIS WEEK" episode, Jay Schwedelson discusses some of the latest happenings related to AI legislation and policy, trends in online media like YouTube implementing AI content labels and LinkedIn getting into gaming, and gives a review of Lindsay Lohan's latest Netflix movie. Main Discussion Points: - YouTube requiring creators to label AI-generated or altered content, with warning labels that will show "altered or synthetic content" - N...
Mar 26, 2024•7 min•Ep 90•Transcript available on Metacast This podcast discusses the importance of consistency in business and marketing. Jay Schwedelson argues that consistency is key to beating competitors and shares data and examples of how consistent posting on social media, email marketing, and other efforts can significantly grow your audience and business. Key Discussion Points: Being consistent, especially with social media posting, can increase reach 9x on LinkedIn and grow followers 6x faster Posting daily on Instagram leads to 4x more follow...
Mar 22, 2024•13 min•Ep 89•Transcript available on Metacast In this episode of Do This, NOT That, host Jay Schwedelson interviews Wendy Werve , the Chief Marketing Officer of Marigold . They discuss Wendy's career path from journalism and politics into marketing, the importance of saying "yes" to new opportunities, and how Marigold builds relationships with its 40,000+ customers by treating them like human beings. Wendy shares advice on personalization, customer loyalty programs, email marketing trends, and more. Main Discussion Points: We...
Mar 22, 2024•25 min•Ep 88•Transcript available on Metacast In this short episode, Jay , host of "Do This, NOT That" answers a work-related question about using email subject line tactics in other marketing channels, as well as a more ridiculous question about crying during movies. Listeners can expect tips on crafting attention-grabbing headlines and titles across platforms like blogs, social media, and webinars using proven email marketing techniques. Key Discussion Points: Using curiosity and questions in headlines increases engagement acros...
Mar 20, 2024•9 min•Ep 87•Transcript available on Metacast In this week's "What's Up This Week" episode, host Jay provides updates on current events and pop culture, including the TikTok ban, the rise of collaborations in marketing, the impact of March Madness on marketing campaigns, and the new hit Netflix show "One Day." Main Discussion Points: Latest developments with the proposed TikTok ban in the US and how it may take a long time to actually ban TikTok, if it happens at all How the threat of a TikTok ban is benefiting...
Mar 19, 2024•7 min•Ep 86•Transcript available on Metacast In this episode of the podcast, host Jay Schwedelson discusses how marketers should adjust their messaging and campaigns during the March-April timeframe when audiences start caring less about outlooks for the current year and more about what's coming up next. Key Discussion Points: - Business outlook content for 2024 sees a 50%+ drop in engagement after March 15th. Audiences now want more tangible predictions for Q2 and the upcoming month instead. - On the consumer side, holiday and summer...
Mar 15, 2024•13 min•Ep 85•Transcript available on Metacast In this episode of "Do This, Not That", host Jay Schwedelson interviews Ross Simmonds , founder and CEO of Foundation Marketing , about using AI to improve content marketing and distribution. They discuss strategies for optimizing ChatGPT prompts, embracing chained prompting, and repurposing content across platforms. Main Discussion Points: - How to optimize AI content creation with ChatGPT - Embracing chained prompting for better AI responses - Repurposing evergreen content across pla...
Mar 15, 2024•21 min•Ep 84•Transcript available on Metacast This episode is brought to you by none other than the Keyboard Karens and Internet Trolls of the world! Big shoutout to them for the content! Host Jay Schwedelson shares and reacts to some of the hate mail and negative feedback he receives for his podcast. He discusses why it's important not to let the loudest, most negative voices change your business plans or marketing efforts. Main Discussion Points: Jay reads several hate emails he has received criticizing him and his podcast He explain...
Mar 13, 2024•7 min•Ep 83•Transcript available on Metacast In this short weekly update episode, Jay shares the latest happenings from major platforms like Twitter (now called X) and Google. He also gives a recap of his predictions for the reality show Love is Blind. Main Discussion Points: - X (formerly Twitter) will remove like and retweet counts from feeds and only show view counts - Hiding Instagram like counts can increase engagement by 40% - Google is testing showing "most read" articles in search results, especially for product searches ...
Mar 12, 2024•5 min•Ep 82•Transcript available on Metacast In this week's episode, host Jay Schwedelson discusses segmentation strategies for marketing. He shares basic segmentation tactics like sending email newsletter follow-ups to non-openers, as well as more advanced "super segmentation" techniques to identify your best customers and prospects. Listeners will learn specific ways to segment their email lists, webinar attendees, repeat buyers, long-time customers, and social media fans in order to improve campaign performance. Main Disc...
Mar 08, 2024•14 min•Ep 81•Transcript available on Metacast This episode of Do This, Not That features bestselling business author Scott Jeffrey Miller discussing strategies for taking your career from accidental to intentional. Host Jay and Scott discuss practical tips on self-reflection, long-term career planning, articulating professional values, and studying both oneself and others to grow in your career. And check out Scott's new podcast, Career on Course ! Main Discussion Points - Know your professional values and determine what matters most t...
Mar 08, 2024•23 min•Ep 80•Transcript available on Metacast In this lighthearted "Ask Us ANYTHING" episode, Jay Schwedelson answers listener questions about using suspense in marketing offers to drive engagement, and gives his predictions for the couples on the latest season of the Netflix reality show Love is Blind. Main Discussion Points: - Using mystery and exclusivity in subject lines can lift open and click-through rates - Suspense is an effective tactic to stand out and drive engagement - Suspense offers drive 40-50% higher click-through ...
Mar 06, 2024•9 min•Ep 79•Transcript available on Metacast In this week's "What's Up This Week" podcast episode, host Jay Schwedelson provides updates on the latest trends in social media, marketing, and reality TV shows. He discusses new features coming to Instagram and TikTok, an interesting email marketing statistic to test, and gives his predictions for the season finales of Love is Blind and The Bachelor. Main Discussion Points: - Instagram rolling out a "Friend Map" feature similar to Snapchat's, allowing users t...
Mar 05, 2024•6 min•Ep 78•Transcript available on Metacast In this episode of "Do This, Not That," host Jay Schwedelson shares 5 marketing mistakes you should avoid that may be hurting your performance. He covers common email marketing errors like using certain words in subject lines that lower open rates, sending to an unused email list, having too many offers in one email, using outdated automation content, and putting formatting information in email preheaders. Main Discussion Points: - Avoid these words in email subject lines that lower op...
Mar 01, 2024•15 min•Ep 77•Transcript available on Metacast In this episode, Jay interviews Daniel Disney , a LinkedIn expert and bestselling author who shares his top tips for leveraging LinkedIn to generate more sales. Listeners will learn specific tactics for personalizing outreach, using audio/video messages, and creating engaging content on the platform. PLUS! Check out Daniel's podcast ! Key Discussion Points: - Personalization is key - taking just 30-60 seconds to reference someone's content goes a long way - 94% of salespeople don'...
Mar 01, 2024•17 min•Ep 76•Transcript available on Metacast In this short "Ask Us Anything" episode, Jay Schwedelson answers listener questions about keeping an eye on the competition and what to watch if you accidentally see reality show spoilers on social media. He shares tips on tracking competitors across channels and platforms as well as his favorite reality and non-reality shows. Key Discussion Points: - Sign up for all of your competitors' email lists, social media, etc. to follow their content cadence and offerings - Use the free t...
Feb 28, 2024•10 min•Ep 75•Transcript available on Metacast This episode of "What's Up This Week" host Jay Schwedelson provides updates on the latest trends and developments in influencer marketing, Reddit's plans to go public, and LinkedIn's push into consumer marketing targeting high-value customers. Key Discussion Points: - Influencer marketing spend is predicted to reach $24B by 2024, up 50% in 2 years. However, some practices like Nike's deal with a 13-year old raise ethical questions. - Weight Watchers' GLP-1 Hous...
Feb 27, 2024•7 min•Ep 74•Transcript available on Metacast In this episode of "Do This Not That," Jay Schwedelson shares new AI tips and ideas to help improve your marketing and content. He talks about using AI tools like ChatGPT and Gemini in practical ways, such as summarizing YouTube videos, improving call-to-action button copy, and planning travel itineraries. Main Discussion Points: - Using Gemini to summarize YouTube videos into different types of content (newsletters, blogs, social posts) - Improving call-to-action button copy in emails...
Feb 23, 2024•15 min•Ep 72•Transcript available on Metacast This episode of Do This, Not That features guest Amanda Cole , Chief Marketing Officer at Bloomreach , an AI and E-commerce company. Amanda discusses how AI is used in E-commerce to provide personalized and relevant shopping experiences. Host Jay and Amanda talk about the future of AI in areas like video creation and how it will transform online shopping. Key Discussion Points: - How AI recommends products, surfaces relevant items in searches, and optimizes the shopping experience - Making AI mo...
Feb 23, 2024•16 min•Ep 73•Transcript available on Metacast In this episode of "Ask Us Anything", host Jay Schwedelson answers listener questions about an email tactic he recently used to crowdsource ideas for his podcast, as well as some fun hypothetical questions submitted by listeners. Key Discussion Points: - Why Jay finds it valuable to occasionally send emails asking listeners for direct input and ideas. It helps build relationships, get useful feedback, and increase future email open rates. - Examples of effective questions brands and co...
Feb 21, 2024•11 min•Ep 71•Transcript available on Metacast In this week's episode of "What's Up This Week", host Jay discusses some of the latest trends and news in tech, ecommerce, and media, including the explosive growth of shopping app Temu, the beta launch of text-to-video generator Sora from OpenAI, and the abundance of popular reality TV shows airing new seasons. Key Discussion Points: - Temu shopping app hits 100 million daily active users after spending $21 million on Super Bowl ads. Jay analyzes Temu's strategy of leve...
Feb 20, 2024•6 min•Ep 70•Transcript available on Metacast In this episode of "Do This, Not That", host Jay talks about improving landing page conversion rates. He shares 6 simple but effective tips that can increase conversions by over 40%. Listeners will learn small tweaks they can make to their landing pages, such as using the same image from their email/ad campaigns, speeding up load times, minimizing form fields, and more. Main Discussion Points: - Use the same primary image from your email/ad campaign on your landing page for continuity....
Feb 16, 2024•17 min•Ep 69•Transcript available on Metacast In this week's episode of "Ask Us Anything," Jay Schwedelson answers questions about using contests and giveaways in marketing, as well as sharing his take on red carpet fashion. He provides tips on structuring effective contests and choosing compelling prizes. Listeners can expect to learn best practices for contests and giveaways to help drive engagement and grow their audience. Main Discussion Points: - Giving away access and time with key people in your company or industry can...
Feb 14, 2024•12 min•Ep 68•Transcript available on Metacast In this week's "What's Up" episode, host Jay discusses several interesting marketing and tech developments, including Google's new AI chatbot Gemini, a report on optimal ways to share content on LinkedIn, and the premiere of a new season of the reality show "Love is Blind." Key Discussion Points: - Google launches Gemini chatbot- Gemini uses more up-to-date information than ChatGPT and allows users to generate graphics and quizzes. - LinkedIn algorithm report- ...
Feb 13, 2024•9 min•Ep 67•Transcript available on Metacast In this episode, Jay Schwedelson discusses how marketers can optimize results by carefully considering what they name their content and promotions. He shares research on how subtle naming differences can lead to big improvements in engagement and conversion rates. Main Discussion Points: - Naming content "guides" vs "ebooks" leads to 30% higher consumption rates - "Cheat sheets" outperformed "checklists" by 40% - Early access promotions convert 25% better ...
Feb 09, 2024•12 min•Ep 66•Transcript available on Metacast In this episode of the "Ask Us Anything" podcast, host Jay Schwedelson answers listener questions - one work-related and one ridiculous. Jay discusses why he started a YouTube channel and the importance of building an audience over time for new channels/platforms. He also shares a funny story about his laziness when filling up his gas tank. Main Discussion Points: - Why Jay started a YouTube channel despite not having a big plan for it yet - Jay's philosophy of starting new channe...
Feb 07, 2024•8 min•Ep 65•Transcript available on Metacast In this week's "What's Up" episode, host Jay Schwedelson discusses some of the big marketing and social media happenings related to the upcoming Super Bowl. He covers Meta's latest user numbers for Threads and why it could take off soon, the huge costs of Super Bowl ads, a new spherical LED display in Las Vegas that brands can advertise on, and how emojis can boost email open rates this week. Key Discussion Points: - Meta's Threads app now has 130 million monthly ac...
Feb 06, 2024•5 min•Ep 64•Transcript available on Metacast In this episode of "Do This, NOT That," host Jay discusses best practices around email marketing, specifically focusing on determining the optimal time to send emails. He tackles common issues that marketers face when trying to find the "best" email send time, and explains why generic advice often doesn't apply. Jay shares data-driven tips for both B2B and consumer email timing based on industry, audience demographics, email type, and more. Main Discussion Points: - Why ...
Feb 02, 2024•13 min•Ep 63•Transcript available on Metacast In this short episode of the Ask Us Anything podcast, host Jay Schwedelson answers two listener questions - one about email marketing tactics involving misspelled or informal words, and one asking for his thoughts on the recent Oscar nominations and snubs. Tune in to hear Jay's direct, honest opinions and some tactical email marketing advice. Main Discussion Points: - Using "interjections" like "yikes!", "oh no", etc in email subject lines can significantly lif...
Jan 31, 2024•9 min•Ep 62•Transcript available on Metacast 
