In today's digitally-driven world, real estate professionals understand that their online presence is crucial - it's often the first point of contact with potential clients. However, managing a digital footprint effectively can be challenging, especially with the ever-evolving nature of technology. A disjointed or outdated online brand could mean missed opportunities and revenue left on the table. The digital giant Google is the most valuable piece of online real estate. It's a double-edged swor...
Jan 09, 2024•33 min•Transcript available on Metacast Taking massive action after you’ve suffered a string of failures, setbacks, and losses is easier said than done, as many Realtors have found out. At best, it makes you more timid and hesitant, at worst, you become paralyzed and unable to do what is necessary to bounce back. How can we make sure we recover faster after a setback? In this episode, I’m inviting you to a coaching call experience. You’ll learn how to leverage AI, deal with failure, and how to feed your mindset and faith. Three Things...
Dec 26, 2023•1 hr 10 min•Transcript available on Metacast Not everyone in real estate is embracing AI, and that will put you at a huge disadvantage in the very near future. Even in real estate, every tool we use is going to include AI or have it built-in, and the sooner we get comfortable with it, the better off we’ll be. How do we get better at communicating with AI? What are quick-win AI strategies we can implement in our businesses? In this episode, Digital Marketing Coach, Content Creator, and Las Vegas Agent, Lori Ballen shares why everyone in rea...
Dec 12, 2023•37 min•Transcript available on Metacast In order to build a six-figure business, we must add 2880 contacts to our CRM every year, but that’s impossible without a strategic daily practice to connect with people. With the 8x8 daily planner, it’s easy to create the habit of building relationships and become top of mind with the people in your sphere. How do we actually put this planner into practice and really add value to our databases? In this episode, I’m going to take you through a simple daily exercise that will grow your real estat...
Nov 28, 2023•30 min•Transcript available on Metacast In a tight inventory market, we can’t leave our lead conversion to chance. Agents need to do two key things to win listings. We need to be first to respond to a lead and, more importantly, respond with outstanding presentations and marketing materials. The leads we generate are gold. Sending a basic email with attachments just won’t cut it. How does Highnote solve both the speed and quality issues when it comes to responding to leads? How can we use it to up our marketing game? In this episode, ...
Nov 14, 2023•43 min•Transcript available on Metacast If you have a job that requires you to sell, the secret to success is to not sell at all. The real value lies in becoming the first person the consumer thinks of when the problem we solve comes up. Creating consistent, quality content is how we accomplish that. A lack of time is the typical excuse, but we do have time to plan, shoot and publish amazing stuff. How can we create a massive pipeline of content without spending most of our time in front of the camera? Why is social content so much mo...
Oct 31, 2023•29 min•Transcript available on Metacast As real estate agents using social media to expand our reach, we’re basically choosing to be public figures, and as our profiles rise, we might have to shift our expectation of privacy. We are our own broadcasters in the name of real estate, and that means more recognition out in the world. The question is, how do we adjust to this newfound local fame? What steps can we take to protect ourselves in public? How do we combat marketing FOMO and shiny object syndrome? In this episode, I’m joined by ...
Oct 17, 2023•1 hr 13 min•Transcript available on Metacast Since ChatGPT hit the streets, nothing has been the same, and we’re only just starting to scratch the surface of what it can do for our industry. But a piece of technology is only as powerful as how we use it, and AI is no different. There are things we can do to make the content ChatGPT produces better. How do we get better with the prompts we give it? Why do we still have to proofread and double-check the content? In this episode, entrepreneur, tech expert, and managing partner of Agent Inner ...
Oct 03, 2023•39 min•Transcript available on Metacast There’s never been a better time to elevate your skills and your business. With so many tools at our disposal, we can increase our visibility and become thought leaders in our marketplace. But first, we have to get out of lurk-and-learn mode and into learn-and-implement mode. How did I turn a “no” into a huge leap forward in my business? What measures did I put in place to manage my mental health during the pandemic? In this episode, I’m joined in the hot seat by seasoned real estate veteran, Ta...
Sep 19, 2023•1 hr 3 min•Transcript available on Metacast Real estate has gone through a lot of changes in the last couple of years. Sometimes it seemed that tried and tested lead gen methods like cold calling weren’t relevant anymore. The truth about cold calling is that it will never go out of style, and it’s a skill we have to keep as sharp as possible. How can shifting our mindset about cold calling directly impact our results? How can we make cold calling fun, and use it to grow? In this episode, Head of Sales at Humantic AI Collin Mitchell joins ...
Sep 05, 2023•33 min•Transcript available on Metacast From Fortune 500 companies to individual real estate agents, it’s important to have a brand that’s so distinct that it cuts through the noise of a crowded marketplace. Great brands don’t happen by chance, there’s a process we have to follow from our core values all the way through to our colors, logos and our messaging. There are so many real estate agents in America, so standing out is key to our survival. How do we build a brand that becomes highly recognizable in our markets? What do the best...
Aug 22, 2023•44 min•Transcript available on Metacast Real estate agents operate as independent contractors, and while that has many benefits, we miss out on so many financial opportunities when we haven’t registered a business entity that’s separate from us. By changing how our businesses are set up, we can get access to a vast number of advantages that will take our businesses to the next level. You’ll look more professional, present yourself with a clearer and more cohesive brand, but most of all, you can get business credit. But how do you star...
Aug 08, 2023•2 hr 37 min•Transcript available on Metacast Real estate agents practically live on their phones. We have thousands of conversations packed with valuable information, but so much of it gets lost as soon as the phone call is over. Sure, we could manually take down the information after the call, but something will inevitably slip through the cracks. What if AI could empower us by automatically documenting the information for us? How can we leverage such a tool in our businesses? In this episode, I’m joined by the team at Productive AI. CEO,...
Jul 25, 2023•42 min•Transcript available on Metacast Video content is an excellent way to build a brand, engage with people and stand out in the market. We miss out on these wins when we get in front of the camera and ramble randomly with no real structure or storytelling strategy. That’s the fastest way for people to click off your video in under 5 seconds. How do you draw people in? How do we develop the speaker’s superpower of pulling stories and lessons out of experiences? In this episode, keynote speaker and trainer, Robert Kennedy III shares...
Jul 11, 2023•32 min•Transcript available on Metacast One of the challenges in our marketing efforts is staying consistent across multiple platforms. There are YouTube Shorts, Reels, TikToks, and also blogs, and emails. It’s all a lot to stay on top of, but luckily we have tools to make it easier. The secret to consistent, quality content is repurposing what we create, and turbocharging it with AI. How do we get started with short-form videos? How does repurposing save us both time and money? In this episode, the CEO and founder of Repurpose.io, Ha...
Jun 27, 2023•32 min•Transcript available on Metacast There is no doubt that AI and technology is changing the real estate game. We are immersed in a world of developments that make our jobs easier, but we still need to pay close attention to the content AI produces. Why should we proofread the content we get from AI? How can we make it more personal and relatable? What are some of the opportunities that AI presents to us? Katie Lance, CEO and Owner of Katie Lance Consulting joins me in this episode to talk about all things AI including her preferr...
Jun 13, 2023•37 min•Transcript available on Metacast The ability to tell our stories and walk in our truth doesn’t just free us of shame. As a speaker and even a business owner, it also makes us more resonant and magnetic. It’s easy to hide the difficult things that happen to us, but there’s nothing more freeing than owning what you’ve lived through, good, bad, and ugly. How has owning my truth helped me personally and professionally? In this episode, I’m joined by the CEO & Founder of Suite 527 Realty Group, Sherri Jordan puts me in the hot seat,...
May 30, 2023•1 hr 3 min•Transcript available on Metacast We’re in the golden age of AI, but the technology is still in its infancy. There’s still a lot of untapped potential and ways we can use AI as the ultimate leverage for our businesses. How can AI help us excel in any market? Can AI all by itself change the real estate industry? In this episode, the founder of Amplified Marketing Group Nick Sakkis joins me for an AI deep dive. We also talk about where AI is headed, what it can mean for us, and how far it’s come. Three Things You’ll Learn In This ...
May 16, 2023•40 min•Transcript available on Metacast There are still a lot of people on the fence about leveraging AI in their real estate business, but the truth is, AI is a natural add-on to what we do. It makes us more effective at the various aspects of our job - from marketing all the way up to recruiting. How can we use a tool like Relitix to improve our recruiting and training efforts? What are some of the ways we can leverage the data? In this episode, I’m joined by the Vice President of Sales and Marketing, at Relitix, Diana Zaya. She sha...
May 02, 2023•29 min•Transcript available on Metacast In a world that's so fast-paced and with technology improving and changing every day, it can be difficult to keep abreast of everything, especially when it comes to all the apps and platforms out there. How do we stay updated on the tools that can help our businesses? What are some of the features and programs that can help us stay in the loop? In this episode, real estate agent Evelyn Woods joins me to discuss keeping your focus, ways to stay updated on changing technology, and how vision board...
Apr 18, 2023•57 min•Transcript available on Metacast Not everyone in real estate is embracing AI, and that will put you at a huge disadvantage in the very near future. Even in real estate, every tool we use is going to include AI or have it built-in, and the sooner we get comfortable with it, the better off we’ll be. How do we get better at communicating with AI? What are quick-win AI strategies we can implement in our businesses? In this episode, Digital Marketing Coach, Content Creator, and Las Vegas Agent, Lori Ballen shares why everyone in rea...
Apr 04, 2023•37 min•Transcript available on Metacast When we want to reach and surpass the seven-figure mark, we’re taught to hustle harder to get there, but what if we could grow by deploying capital and relationships? How we achieve our goals comes down to the mindset we have, and if we adjust that, we can accelerate our wealth without working harder. In this episode, I’m joined by someone who helps people do just that. How can we get automated income to work harder for us than our earned income? In this episode, entrepreneur, coach, creator of ...
Mar 21, 2023•40 min•Transcript available on Metacast Since ChatGPT hit the streets, nothing has been the same, and we’re only just starting to scratch the surface of what it can do for our industry. But a piece of technology is only as powerful as how we use it, and AI is no different. There are things we can do to make the content ChatGPT produces better. How do we get better with the prompts we give it? Why do we still have to proofread and double-check the content? In this episode, entrepreneur, tech expert, and managing partner of Agent Inner ...
Mar 07, 2023•39 min•Transcript available on Metacast Real estate agents have to reach out to hundreds or even thousands of people, while still making each message personalized and tailored to each consumer. The moment our messaging feels canned, templatized, or too general, it won’t connect or convert. This used to be really hard to do at scale, but now thanks to AI, we can reach many people with customized, personalized messaging. How can we leverage AI to make our email marketing more effective? In this episode, the founder and CEO of Scout, Dre...
Feb 21, 2023•30 min•Transcript available on Metacast Taking massive action after you’ve suffered a string of failures, setbacks, and losses is easier said than done, as many Realtors have found out. At best, it makes you more timid and hesitant, at worst, you become paralyzed and unable to do what is necessary to bounce back. How can we make sure we recover faster after a setback? In this episode, I’m inviting you to a coaching call experience. You’ll learn how to leverage AI, deal with failure, and how to feed your mindset and faith. Three Things...
Feb 07, 2023•1 hr 10 min•Transcript available on Metacast Real estate is a competitive space, and with the market swaying, a lot of agents are going back to cold calling to get business. While cold calling works for many Realtors, many people need a different mindset about it. How can shifting our mindset about cold calling directly impact our results? How can we make cold calling fun, and use it to grow? In this episode, Head of Sales at Humantic AI Collin Mitchell joins me to discuss how he made over 500,000 cold calls in his career, what the perfect...
Jan 10, 2023•33 min•Transcript available on Metacast Metaverse, blockchain, cryptocurrency, web3, DeFi - these aren’t just buzzwords. They are terms that are rapidly changing how transactions are happening right now. The idea of having closings take place on the blockchain, and doing down payments in crypto sounds extremely futuristic, but this is now a reality. Real estate is fraught with fraud, but implementing the blockchain in how we buy and sell homes is already solving this problem. What do agents need to know about all these concepts? In th...
Dec 27, 2022•38 min•Transcript available on Metacast As real estate professionals, it’s important to have an understanding of the life events that motivate a transaction, including divorce. Because it’s an emotional time tied in with a huge financial decision, dealing with divorcing clients can be difficult. How can communicating effectively help us when it comes to working with divorce clients? Why is it so essential to treat both sides equally? In this episode, President & Founder of the National Association of Divorce Professionals Liz Becker j...
Dec 13, 2022•37 min•Transcript available on Metacast Real estate is surprisingly one of the most dangerous professions in the world - we are the only professionals that meet complete strangers at a property and often find ourselves behind closed doors with people we don’t know. There are so many safety details we overlook, endangering our lives and the lives of our clients in the process, but this can be avoided with a few changes and decisions. Can we win more clients by making safety a prominent part of our service? What are some of the safety m...
Nov 29, 2022•45 min•Transcript available on Metacast In order to build a six-figure business, we must add 2880 contacts to our CRM every year, but that’s impossible without a strategic daily practice to connect with people. With the 8x8 daily planner, it’s easy to create the habit of building relationships and become top of mind with the people in your sphere. How do we actually put this planner into practice and really add value to our databases? In this episode, I’m going to take you through a simple daily exercise that will grow your real estat...
Nov 28, 2022•30 min•Transcript available on Metacast 
