In this age of social media, technology and digital, it’s hard to imagine any offline marketing methods still being relevant to us today, but very often the offline makes the online more successful. What are the most effective types of offline marketing? How do we craft content that can generate leads? How do we choose the kind of marketing to invest our time and money in? On this episode, real estate and tech expert, Alex Camelio, discusses why agents shouldn’t count offline marketing out. 3 Ta...
Oct 08, 2019•39 min•Transcript available on Metacast Great content isn’t just about great visuals, it’s about resonance and the impact of the message. Real estate agents miss out on this and end up posting content that does nothing to connect with people. What is the real estate community getting wrong about storytelling, and how can we fix this? How do we craft content that people will respond to? On this episode, I’m joined by real estate marketing coach and storytelling expert, and NAR Conference speaker, Kyle Draper. We talk about how we can m...
Oct 01, 2019•35 min•Transcript available on Metacast A key part of using social media to get more sales is to get in front of more people, and right now Facebook and Instagram Stories are where people are hanging out and making connections. How do we choose where to post our stories? What kind of content can we create and how do we create engagement? How do we turn the connections we make on Stories into leads? On this episode, broker, CEO and social media expert, Barbara Betts shares how real estate agents can turn Instagram stories into a powerf...
Sep 24, 2019•42 min•Transcript available on Metacast While we’ve all had to deal with naysayers at some point in our lives, we also need to own up to the fact that sometimes, we might be our own naysayers- or worse- someone else’s. Even though we may think we’re ‘keeping it 100’ by being what we think is realistic about other people’s dreams, it’s important to remember that just like we can manifest our desires, so can the people we think we’re helping. When my son was accepted into Howard University, I told him I wouldn’t be able to afford his tu...
Sep 17, 2019•16 min•Transcript available on Metacast Early in my career, I was balancing two careers, as a pharmaceutical rep and as a real estate agent. Even though it seemed impossible, I was the top earner in pharma sales, and then I successfully switched to real estate full-time, and made more in a month than I ever would in MONTHS of pharmaceutical sales. I refused to let people’s doubts get in the way, and I prepared through reading, coaching, affirmations, and prayer. That’s what allowed me to take a skill I learned in sales into a successf...
Sep 10, 2019•14 min•Transcript available on Metacast Real estate is one of very few business ventures where we can earn good money in a very short time, but to achieve this, we have to play the game right. What does someone looking to get into real estate need to know about getting licensed and becoming successful? Why is it so important for us to focus on a niche from the beginning? On this episode, I talk to Lawrence Watkins, host of Black Business School. We discuss what it takes to succeed in real estate and how to get started. 3 Takeaways If ...
Sep 03, 2019•51 min•Transcript available on Metacast Everyone has naysayers, people who have something to say about what we can and cannot do. Successful people simply don’t listen to them. In this special episode pulled from the first of a series of Facebook Live videos, I’ll share my own experiences with negativity. I’m here because I refused to accept what people told me. I refused to let the challenges I faced in my life hold me back. From the age of 5, I knew there was a God, and praying and leaning into Him is what has led to all the wonderf...
Aug 27, 2019•16 min•Transcript available on Metacast Real estate agents are so often focused on generating a lead that we never prepare for what happens after that lead comes in. Why do we have to map out the lead nurture and conversion process? How do we avoid talking ourselves out of a sale? How do we make sure our online and real life personas match up? On this episode, I talk to the Sales Whisperer, Wes Schaeffer. He shares why we need to map out our sales process and why. He also gives insights into how we can transform a chaotic system. 3 Ta...
Aug 20, 2019•38 min•Transcript available on Metacast Live video is something so many real estate agents are afraid of, but implementing it into our marketing can help us get more people wanting to work with us. What kind of content can we create and how can we optimize it? How can we boost our video content with chatbots and Messenger? How can we use chatbots without spamming people? On this episode, I’m joined by fellow speaker, regular collaborator, and technology expert, Jeremias "JMan" Maneiro , who talks about how we can get more comfortable ...
Aug 13, 2019•37 min•Transcript available on Metacast New real estate agents and agents who are getting back into the market can be intimidated by trying to get their database together and generate those first leads. How can we leverage a small database to get business? How can we use that database to get some referrals going? What can we do to leverage video content? On this episode, I’m joined by agent and real estate coach, Genny Williams who shares on how she got back into sales after 10 years of coaching, and how she got the most out of a 48-p...
Aug 06, 2019•38 min•Transcript available on Metacast Many real estate agents post content on Facebook and expect leads to come in and clients to just get in touch. Why is it important for us to seek them out? How can we create content that is the perfect opening for us to reach out? How can we use social media engagement to create leads? On this episode, I talk to my podcast producer and Pursuing Results CEO, Matt Johnson. We talk about how we can boost our business by having more conversations online. If all you did was have regular, non- real es...
Jul 30, 2019•29 min•Transcript available on Metacast As real estate entrepreneurs, we should always be on the leading edge of technology and ways to show our listings off in their best light. What are virtual properties and how can we leverage Matterport devices and videos to give clients a feel for a house? On this episode, I’m joined by Matterport Marketing Content Manager, Amir Frank who shares a new and unique way to create engaging real estate content. 360-degree models essentially allow you to virtually walk the visitor through the space, an...
Jul 23, 2019•38 min•Transcript available on Metacast Referrals are the most underutilized and underestimated ways for us to earn more money. What motivates referrals, and how do you make yourself more referable? How can we build referrals into every stage of the sales cycle? What are the biggest contributing factors when it comes to getting more referrals? On this episode, I’m joined by referral expert, Chad Durfee who shares how we can take our referral game to the next level. It’s all about understanding the psychology of what motivates people t...
Jul 16, 2019•48 min•Transcript available on Metacast One of the greatest ironies of real estate is that many agents don’t invest in real estate, or make other investments. What are some of the mistakes agents make when it comes to their finances? What are the steps you need to take to start leveraging your income so that it can eventually become passive? What is the Infinite Banking Concept and how can you employ it to better yourself? On this episode, Wealth Without Wall Street Chief Financial Coach, Joey Mure shares how real estate agents can le...
Jul 09, 2019•42 min•Transcript available on Metacast Reality TV has done a disservice to the world of real estate by making people think that getting into the industry and becoming successful just happens. What are some of the realities of real estate that we don’t hear about on HGTV? How can new agents build a business that goes the distance? How can we make ourselves more memorable, and stop wasting opportunities? On this episode, I’m joined by agent, trainer, and author of “The Reality of Real Estate”, Candy Miles-Crocker , and we talk about ho...
Jul 02, 2019•48 min•Transcript available on Metacast Building relationships is crucial for being a good real estate agent, but it’s also important to know how to protect our clients. How can our own knowledge of online tools help us to be a better resource for our clients? What steps can we put in place to make sure they don’t lose their money to a scam or other types of fraud? How can we choose the right CRM to use? On this episode, CEO of RETI (Real Estate Technology Institute), Craig Grant shares on how we can build a better and safer online pr...
Jun 26, 2019•42 min•Transcript available on Metacast Creating good video content can seem intimidating if you have no experience or on-camera confidence. How do you determine the kind of content you should be creating? What steps can you take to feel more comfortable on camera? How can you create content for different platforms? On this episode, I’m joined by expert videographer and one of Chicago’s Top Real Estate Video Marketers, Justin Barr , who shares helpful insights and tips for mastering live video. It's really about figuring out what you ...
Jun 18, 2019•31 min•Transcript available on Metacast The MLS is one of the most under-utilized resources in real estate, and agents can make more money by leveraging it. What is some of the data we can gain from the MLS and how can we use it to improve our marketing efforts? What can we learn about our real estate markets through the MLS? Why is it so important to become as educated as possible when it comes to your business? On this episode, digital marketing strategist and real estate technology expert, Carrie Little talks about how she uses dat...
Jun 11, 2019•39 min•Transcript available on Metacast The real estate crash of 2008 may be over a decade ago, but many of us are still traumatized by it. How do we condition ourselves so that we can recover from the challenges we face in business? What are the ways we can strengthen ourselves physically, mentally, emotionally and spiritually? On this episode, I’m joined by author of The Titan, founder of the Hour of Champions and my good friend, Steve Werner who talks about his work helping people overcome anxiety and depression and his own path. I...
Jun 06, 2019•40 min•Transcript available on Metacast Mobile homes are a lucrative business venture, but so few people in real estate know about it. Why are mobile homes such big business? What’s driving the growth in mobile home investment and ownership? How can you get started, even as a new investor? On this episode, I have an exciting conversation with two young real estate investors, Byron Sellers and Sharnice Williams , who are making waves in buying and flipping mobile homes. Mobile home is recession-proof because there will always be a need...
May 28, 2019•40 min•Transcript available on Metacast Many real estate and loan professionals put too much energy into implementing every new tool and tactic while forgetting the fundamental- building deep connections in our communities. Before we implement a new tool, what is the first thing we need to be doing in our businesses? What are the other key pieces we need to add to our strategies? How do we balance between brand awareness and lead generation so we’re not just putting out content without generating business? On this episode, I’m joined ...
May 21, 2019•43 min•Transcript available on Metacast Most entrepreneurs are told that they have to specialize and focus when it comes to finding a niche, but we have to apply this concept to every area of our lives. How do we clean house in our lives and let go of behaviors that delay our progress? What are some of the values we need to uphold as entrepreneurs, and the inner hurdles we need to remove? On this episode, I’m joined by, author, speaker and wealth strategist, Danielle Pierce as we discuss our journeys and experiences as women, mothers ...
May 14, 2019•42 min•Transcript available on Metacast The goal of a real estate agent is to turn the people they talk to into deep, meaningful relationships, and that’s impossible to do without a solid lead capture plan. When it comes to capturing leads, what kind of information do we need to collect to increase our chances of getting a sale? Why should our goal be to personalize the information we put out to people, and how does the quality of our lead capture influence this? On this episode, ActiveCampaign Director of Education, Chris Davis , tal...
May 07, 2019•40 min•Transcript available on Metacast The biggest challenge agents face in social selling is the belief that we have to be a certain persona to succeed, but that misses the point of technology entirely. How should we leverage technology to boost our businesses? How do we show our clients that we care using social media? What are some of the tools we can use to be more engaged and active online? On this episode, I’m joined by EXIT Realty’s Vice President of Technology Engagement, Annette Anthony, who shares what we can do to separate...
Apr 30, 2019•40 min•Transcript available on Metacast When it comes to sharing online, many real estate agents struggle to find the balance between the personal, the professional, and what people actually want to see. What is a “professional social persona”, and why is it the perfect way to build your brand online? How can you increase your online engagement? How can we build relationships with people who are the influencers in our market and industry? On this episode, I’m joined by tech strategist and author, Crystal Washington, who shares on how ...
Apr 24, 2019•34 min•Transcript available on Metacast The real estate industry has matured to a point where agents are becoming commodities. While this is good for the consumer, it's difficult for real estate agents who have to set themselves apart. Why is it so important to leverage video in order to build deeper relationships? What is the toughest objection agents have to overcome and how can you handle it? How can you use technology along with face-to-face interaction to convert at a higher level? On this episode, I’m joined by iconic sales trai...
Apr 18, 2019•39 min•Transcript available on Metacast For real estate agents, Facebook can be a great place for generating and converting leads. What are the 3 “boxes” your content and activity should check in order to succeed? Why is the engagement and conversion rate on Facebook so much higher than other channels? How can we make sure our messaging and platform work well together when we use Facebook? On this episode, I’m joined by James “The Zillow Killer” Rembert , who shares a plethora of information on what agents should be doing to win at th...
Apr 09, 2019•49 min•Transcript available on Metacast Social media can be really intimidating when you’re just starting out, but it doesn’t have to be. What is the very first platform you should start with? How can you use Instagram’s IGTV to reach more people and increase post engagement? How do you make social media connection a habit? On this episode, I’m joined by social media strategist and consultant, Katie Lance . She shares on the top social media tips just about anyone can implement. Instagram is such an aspirational platform, which is per...
Mar 26, 2019•37 min•Transcript available on Metacast Most people think social selling doesn’t work because there’s no face-to-face connection, but if we leverage our devices the right way, it can be highly effective. How can we get better at connecting with people when we create video content? Besides Instagram and Facebook stories, what are other platforms we can leverage to get our brands in front of more people? On this episode, I’m joined by social selling coach, author, and speaker, Chelsea Peitz , who shares on winning social media strategie...
Mar 19, 2019•34 min•Transcript available on Metacast In the age of social media, we’re bombarded with changes in trends and technological advancements. What will remain the same in spite of all of those? Are there any constants we can capitalize on? This episode is the talk I gave at Inman Connect in New York, where I share why people will continue to use the internet to find solutions to their problems, and what that means for us and our use of social media. I explain how you can become people’s advisor of choice in a sea of social media accounts...
Mar 14, 2019•16 min•Transcript available on Metacast 
