Subscribe to DTC Newsletter - https://dtcnews.link/signup Going from $15M to $50M, and from 1 - 15 in a marketing department is a tall order for any marketer. After turning down the job multiple times Dave Huffman came up with a plan. This podcast with Dave Huffman from Microbe Formulas answers 2 MASSIVE questions for any entrepreneur. ① How to truly differentiate within your niche? ② How to structure your highest level strategy in a way that auto-manages your team? 🐝Bonus: How Microbe mi...
Jul 29, 2020•47 min•Transcript available on Metacast Subscribe to DTC Newsletter - https://dtcnews.link/signup It was great to sit back down with the Pilothouse founders and friends to discuss some hot button issues happening right now in our space and on the front lines of our agency. 📦 Tai Lopez is buying Pier One Imports 📦 Sketchy store closing ads 📦 Boomer Businesses 📦 How is CCPA affecting our lead gen campaigns? (and how we're recovering) 📦 DCT (Dynamic Creative) built more for scaling than testing For the ultimate, full-stack digital m...
Jul 24, 2020•36 min•Transcript available on Metacast Subscribe to DTC Newsletter - https://dtcnews.link/signup With his last $5000 dollars Ronnie Teja flew to a watch fair in China secured the inventory to sell his first watches. He sold those profitably, and has never looked back, scaling three different men's accessory brands across 77 countries, with each reaching $10M in sales, in just the last 4 years. In this cast: 📦Google Shopping bidding strategy 📦Acquisition of affiliate content sites 📦YouTube killing for Mens Accessories 📦Insta...
Jul 24, 2020•47 min•Transcript available on Metacast Subscribe to DTC Newsletter - https://dtcnews.link/signup 👋🏻 Today marks the first ever DTC podcast! Technically, this is a continuation of the Hot Seat series we've been doing with @Pilothouse but today's marks the transition to our own brand! 🎉🚀📦 This episode has it all: first touch ambassador ads, selling masks PRE-covid, investing in influencers, streetwear brand building, low key spirituality, and even SOP flexes by Alex Stiehl It was amazing to sit down and riff with Joshua Jackai on ...
Jul 17, 2020•54 min•Transcript available on Metacast Subscribe to DTC Newsletter - https://dtcnews.link/signup It's true...testing is not the sexiest topic in digital marketing. HOWEVER we at Pilothouse hold it to be self-evident that... ...Iterative, structured testing is the key to high performance creatives and funnels. Today we gathered two high performance team members Jacob Geary and Taylor Cain , both with an amazing track record of building out structured tests of creative and presales content and improving clients CRO performance 4X...
Jul 17, 2020•34 min•Transcript available on Metacast Subscribe to DTC Newsletter - https://dtcnews.link/signup A wise meme once said 💁🏻♂️ "It's Free Real Estate." I don't think they were talking about email marketing, but they could have been. Pilothouse has been building our team for the past few months, sniping expert @Julien Normand to lead the charge. We're now trailblazing with several of our brands on the ecommerce and lead generation side. Today we dove deep with @pilothouse head of email @Julien Normand on email for ecommerce AND lead g...
Jul 10, 2020•35 min•Transcript available on Metacast Subscribe to DTC Newsletter - https://dtcnews.link/signup Slate Chocolate Milk has reinvented chocolate milk and repositioned it for adults, with more protein, less sugar, and minimal, ethical packaging. Find out how they're driving 50% of their sales on DTC on FB and Instagram (and find out how they could 10X with Pilothouse advice). Manny Lubin, as the DTC marketing focused founder within a duo, goes deep on his Facebook and Instagram strategy for Food and Beverage and Pilothouse opens u...
Jul 09, 2020•39 min•Transcript available on Metacast Subscribe to DTC Newsletter - https://dtcnews.link/signup 💪🏻We've got an extremely powerful episode of DTC: Hot Seat by Pilothouse today where we talked with Dirk MacGregor, VP Acquisition at Therabody about Scaling a global healing brand and selling CBD. 🌱 Not only is Theragun a massive, globally scaling, 9 figure ecommerce power house, it's also making the world objectively better for hundreds of thousands of people around the world. When Dr. Jason Wersland invented Theragun, it was o...
Jun 29, 2020•49 min•Transcript available on Metacast Subscribe to DTC Newsletter - https://dtcnews.link/signup Today on Hot Seat we sat down with iWon Organics founder Mark Samuel. His protein packed chip replacement is on over 5000 shelves, while his direct to consumer business is booming. Disrupting CPG food and beverage is no cake walk, and Mark's tales from the front lines of grinding out the retail game are raw and honest. We dive into some interesting uses of LinkedIn to grow relationships that drive sales, how to grow organic influenc...
Jun 29, 2020•45 min•Transcript available on Metacast Subscribe to DTC Newsletter - https://dtcnews.link/signup 🔥🪑 Hot Seat #7 - SuperCoffee's Jim DiCicco Today we follow Jim, CEO and the eldest of three DiCicco as he lays out the SuperCoffee story. Started in a dorm room from ingredients on hand, and now on thousands of store shelves across the country, and trending towards 9 figures of sales. The product fills the need of providing energy for millions of Americans without being sweet. Jim's "inch wide, mile deep" methodology w...
Jun 29, 2020•45 min•Transcript available on Metacast Subscribe to DTC Newsletter - https://dtcnews.link/signup 🚀🪑Welcome to Rocket Seat, where we talk with a current Pilothouse client to uncover their story of scale and reveal the tactics and strategies we've worked together to enact. Amir Meghani is a watch man. He comes from a watch family with deep roots in the business. Now, with JBW, he's set over 10 Million Diamonds and iced the wrists of thousands of Americans. In an accessories market decimated by Covid, and 40% down over all, JBW...
May 28, 2020•45 min•Ep 1•Transcript available on Metacast Subscribe to DTC Newsletter - https://dtcnews.link/signup In this cast we invite longstanding team member Brett to join us. We talk about what's working in lead generation, and the holistic approach to multi-touch marketing you need to make things work in today's environment. We also talk about what Ecommerce entrepreneurs can learn from lead generators and vice versa What's Working with Lead Gen in 2020 Benefits from Lockdown for Lead Generation How has Lead Generation Evolv...
May 26, 2020•36 min•Ep 8•Transcript available on Metacast Subscribe to DTC Newsletter - https://dtcnews.link/signup Gary Lenett is a fashion industry icon. He got tired of predicting trends for the new denim wash and decided to make pants that served a simple function: pants so good, you'll never have to think about pants again. Duer look great and feel great, and can be worn for any occasion. This fast scaling Vancouver brand was taking the Canadian retail, wholesale and ecom world by storm, when Corona hit. Luckily they were prepared. &n...
May 22, 2020•45 min•Transcript available on Metacast Subscribe to DTC Newsletter - https://dtcnews.link/signup Influencer marketing can be one of the most powerful strategies for ecommerce brands, but it is also one of the most difficult to manage at scale. This is where John Hagan has made the biggest impact as Director of Growth at 3 year old German jewelry company PURELEI. From 2018 to 2019, John helped scale Purelei in a competitive vertical 3X from high seven figures to healthy 8 figures with his advanced performance marketing skillset. On a ...
May 20, 2020•54 min•Transcript available on Metacast Subscribe to DTC Newsletter - https://dtcnews.link/signup The team was a little light this week, but the actionable insights are HEAVY. 🎥 How to make a first person explainer video (these are crushing) 📈Listicles continue to pay dividends in the form of cheap engagement 👨🏻⚖️Facebook Ads Rep Reports - Auction Competition is heating back 🛍Shopify vs. Tesla - which valuation is more nutty? 🏘Should you buy an office in this down market or continue to r...
May 20, 2020•21 min•Ep 7•Transcript available on Metacast Subscribe to DTC Newsletter - https://dtcnews.link/signup This week we interviewed friend of the Pilothouse Team, Dan Vas who's built a steady 7 figure income by vlogging his journey as an Amazon Seller and growing an organic following of over 175K TRUE followers. On this cast we talk about the mindset of success, University vs online education, and a redefinition of the term "GURU" Subscribe to DTC Newsletter - https://dtcnews.link/signup Advertise on DTC - https://dtcnews.link/adv...
May 20, 2020•1 hr 5 min•Transcript available on Metacast Subscribe to DTC Newsletter - https://dtcnews.link/signup 🛒🌎ECOM COMMUNITY SERVICE ANNOUNCEMENT: If you run an ecommerce brand or aspire to, you are hereby advised to watch this Hot Seat. Not only will it help you grow your business with seriously next level ideas, but it might just help make the world a better place by inspiring a quality capitalism :D 🚀🔥🪑 Hot Seat Episode 3 - Vessi Footwear's Tony Yu drives a 90% decrease in CaC through give back campaigns, (3x sales growth a...
May 20, 2020•53 min•Transcript available on Metacast Subscribe to DTC Newsletter - https://dtcnews.link/signup When Chris messaged us over LinkedIn I was PUMPED. Crossnet is taking the world by storm, innovating a combination of Volleyball and Foursquare to create a truly NOVEL product that the world is lining up for. 🥾Hear how they BOOTSTRAPPED the company from flipping 10 orders to making orders of 22,000 units a pop. 🛒Hear how they used Linked In and classic content marketing to reach the influential retail merchandisers a...
May 20, 2020•37 min•Transcript available on Metacast Subscribe to DTC Newsletter - https://dtcnews.link/signup Conversion Rate Optimization for Subscription Ecommerce Products...could there be a sexier topic for brand owners? 💃🏼 🤓Nerd out with Eric, the Pilothouse team, along with legends Josh F Elizetxe from Snow At-Home Teeth Whitening and Vinny McCauley from SmoothieBox for a golden nugget filled talk that fills in the details on how each has built, optimized and pivoted their funnels to reach 8 figures in sales. Subscribe to D...
May 20, 2020•2 hr 32 min•Ep 1•Transcript available on Metacast Subscribe to DTC Newsletter - https://dtcnews.link/signup What do you do when the Facebook Ad creatives that brought you to scaletown BURN OUT? That's what this week's AKNF found us asking. We brought in our Senior media buyer, Nate Vankoughnet and Creative Director Cam Wind to join co-founder Kylh Eitchcox and myself for a round table discussion on: The Facebook Power 5 and why you need to embrace it for longer lasting audience and creative The Pilothouse Creative process (and the i...
May 20, 2020•47 min•Ep 6•Transcript available on Metacast Subscribe to DTC Newsletter - https://dtcnews.link/signup 🚀🔪AKNF #5 is LIVE 🚀🔪 This week we discuss: 🧔🏻 Nick Shackelford's "It's True" ad copy hook and our experiment testing it across most of our clients campaigns 👟We bought Vessi shoes and this happened (experiential marketing) 🛠Anthony Ulwick's concept of Jobs to Be Done and how that should impact how we think of and talk about all our products 🍫Rogers Chocolate, Accountants and the big Covid Pivot ...
May 20, 2020•27 min•Ep 5•Transcript available on Metacast Subscribe to DTC Newsletter - https://dtcnews.link/signup Today we share some raw stats on the angle that Josh F Elizetxe freestyled on a previous podcast (Ever had a dream your teeth were falling out?), as well as some actual numbers of running a presales page in Insta Page vs to the Product description page direct. Oh yah, also during this pod, all of our Google Home Bots synced up and we may or may not have created Skynet. Sorry about that John Connor. 00:00 - The Ad that Beat Kim Kard...
May 20, 2020•21 min•Transcript available on Metacast Subscribe to DTC Newsletter - https://dtcnews.link/signup 🟢It's GO TIME - This week I surprised the panel with an ambush AKNF session. Good thing our team is always ready to rock 🤘🏼Here we discuss the success we're having across the board, as traffic is on sale, and clients are scaling hard and fast. Watch this quick cast to glean some insight onto how YOU can best ride this wave with your brand! 🌊 0:00 - It's GO TIME across the board (and how best practices allow you to ride the wave)  ...
May 20, 2020•28 min•Ep 3•Transcript available on Metacast Subscribe to DTC Newsletter - https://dtcnews.link/signup 🚀Welcome to All Killer, No Filler Fridays, the Easter Addition 🐰🍫 We're coming at you with insights and updates about the strategies and tactics that worked for our ecommerce and lead generation clients THIS week. In this episode you'll find some tasty Easter Eggs 🍬🥚 on the following topics: Promising start to building quizzes in messenger flows natively How to "creatively refresh" a campaign that needs a ...
May 20, 2020•28 min•Ep 3•Transcript available on Metacast Subscribe to DTC Newsletter - https://dtcnews.link/signup 👀Watch this 20 min vid to learn the tactic (that we learned from Josh F Elizetxe, that's LOWERING our CPAs 20-50% (!!!) for our Agency clients across the board. Find out how switching campaigns to lifetime budgets could make a big addition to your bottom line. 🚀Welcome to All Killer, No Filler Fridays, the pod where Pilothouse principles get together to discuss what worked this week in our agency with examples and data to ...
May 20, 2020•23 min•Ep 2•Transcript available on Metacast Subscribe to DTC Newsletter - https://dtcnews.link/signup 👋🏻Hey everyone! Eric Dyck here with my new WFH studio all built out! What better time than a global pandemic to get five digital marketing veterans with over 50 years of performance ad buying experience into a #zoom call to discuss high level strategies and in-the-trenches tactics for brands and media buyers to keep their campaigns scaling throughout these uncertain times. If you're a brand or a media buyer looking for guida...
May 20, 2020•59 min•Ep 1•Transcript available on Metacast 
