Episode description
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It's true...testing is not the sexiest topic in digital marketing.
HOWEVER we at Pilothouse hold it to be self-evident that...
...Iterative, structured testing is the key to high performance creatives and funnels.
Today we gathered two high performance team members Jacob Geary and Taylor Cain , both with an amazing track record of building out structured tests of creative and presales content and improving clients CRO performance 4X.
Today we answer the questions:
🔵What are the structures and tools to use to find winners (angles, pages, ads) when you’re rapidly iterating
🔵What goes into project management when you’re testing so many things?
🔵What CRO metrics are your biggest levers in this process?
🔵What level of resolution is possible and optimal when it comes to CRO data
🔵What is Rubix and How Does it Change the Game for Tracking Funnels
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