If you're looking to grow your company's YouTube channel, then this video's for you. You know that there are certain strategies to make your videos grow, gain views, subscribers, and get more exposure. But how can it work for your company? In this episode, Matt Pierce , Andy Owen , and Kara Swanson talk through our experiences with YouTube content creation and strategy and what we've learned. Do you want more tips on creating videos? You can easily watch and search past episodes here . You can a...
Sep 24, 2021•29 min•Ep 87•Transcript available on Metacast What’s the best process or framework for creating videos that leave an impact? The truth is that every video creator does things differently. And you’ve got to find whatever works for you. Oz du Soleil is someone who’s found a process that works for him. He’s the host behind Excel on Fire, a YouTube channel that makes Excel tutorials both fun and interesting. As well his YouTube channel, Oz is also a Microsoft Excel MVP, lead author of Guerilla Data Analysis 2 nd Ed., and has several courses on ...
Sep 22, 2021•1 hr•Ep 86•Transcript available on Metacast The main reason that people continue to watch a video is that they’re genuinely interested in the topic. What if there were some key questions that every creator could ask that would help them figure out where their viewers are in their progress and who exactly they should be creating content for? In this episode, Matt Pierce , Andy Owen , and Kara Swanson discuss the seven questions you need to ask before you start creating videos. Do you want more tips on creating videos? You can easily watch ...
Sep 17, 2021•32 min•Ep 85•Transcript available on Metacast You’re invited to Level Up! On October 5 th , 2021, we’re holding a free, four-hour digital event to help you improve your workplace communications. This explosive interactive event will guide you through evolving your video communication skills, no matter your level. Whether you’re an experienced video communicator or starting from zero, we want you there! Hosted by the incredible Dave Patton, TechSmith Partnership Marketing Specialist, Level Up is packed with presentations from brilliant TechS...
Sep 15, 2021•25 min•Ep 84•Transcript available on Metacast What is B-Roll? Why does it matter? And how can you record it properly to enhance your video content? Today we dive into all of these questions. In this episode, Matt Pierce and Andy Owen talk through how to use b-roll effectively, and why it's so important to in any future videos you put out. Do you want more tips on creating videos? You can easily watch and search past episodes here . You can also find us on Apple Podcasts or Spotify ....
Sep 10, 2021•23 min•Ep 83•Transcript available on Metacast If anyone can help you gain the confidence to get behind the camera, press record, and create awesome videos, it’s Andrew Kan. Andrew Kan is a leading YouTube video creator who’s worked with TubeBuddy, Salesforce, and other big brands to create videos that audiences find valuable and enjoy. We sat down with Andrew at Video Marketing World to get his thoughts on what first-time video creators should know before they hit record, why video is such a valuable and impactful medium, and how to incorpo...
Sep 08, 2021•23 min•Ep 82•Transcript available on Metacast Tutorial videos are a fantastic way to connect with your audience through teaching and learning. But is there such a thing as a one-size-fits-all tutorial video workflow? Josh Cavalier has over 25 years of experience in learning and development and is a passionate instructional video creator. He joins this episode of The Visual Lounge to share how he adapts his tutorial video workflow to ensure highly effective instructional videos. This episode is packed with actionable advice that will revolut...
Sep 01, 2021•1 hr•Ep 81•Transcript available on Metacast Research shows that bad audio is the single most important factor in people stopping watching videos. Simply put, bad audio means no viewers. And, of course, as video creators, we want viewers! So how can you improve the quality of your audio recording to get perfect audio for your videos? As a beginner, it can be overwhelming stepping into the world of video. When you add audio into the mix, it becomes even more difficult to know what levers to pull to get the outcome you want. Jake Pechtel is ...
Aug 25, 2021•54 min•Ep 80•Transcript available on Metacast What does it take to make your tutorial videos shine? Jason Valade and Ryan Eash are both Instructional Designers at TechSmith with several years of experience creating high-value instructional videos. Jason is also an ATD Master Trainer and has a background as a classroom teacher. He loves teaching and training people on all things TechSmith-related. Ryan works on the customer education team creating video tutorials and course materials to help customers learn how to utilize TechSmith tools. Th...
Aug 18, 2021•1 hr•Ep 79•Transcript available on Metacast Want some video creation and editing tips? Who better to ask than a teacher? In this episode of The Visual Lounge, we invited Jayne Davids, Camtasia Trainer and Video Editor at her company, Raiveon Video Specialists. Jayne shares thoughts on how you can improve your video creation skills by sharing some insights into her own methods. She takes you through processes, how she manages projects, her tips on creating storyboards and scripts, and much more. Jayne has been involved in learning and deve...
Aug 11, 2021•52 min•Ep 78•Transcript available on Metacast If you’re producing video after video, you need to know how well they’re doing. Are they effective? Is there room for improvement? Do they cover everything they need to? You won’t know unless you measure and analyze your videos! Elizabeth Pierce, Senior Director of Learning Experience and Consulting at TaskUs, joined The Visual Lounge to share her thoughts behind measuring video engagement. Elizabeth has 20 plus years of experience working in the learning and development space as a fantastic lea...
Aug 04, 2021•59 min•Ep 77•Transcript available on Metacast Creating great instructional videos doesn’t start when you hit record. For the best success during production and beyond, good planning is essential. Planning and following a set process are key to producing consistently high-value tutorial videos. From scripting to research and analysis to drafting, the better foundations you can lay with your work, the easier it is to scale your videos and achieve the desired effect with your audience. Chandra Owen, Instructional Designer at TechSmith, joined ...
Jul 28, 2021•55 min•Ep 75•Transcript available on Metacast A good SEO strategy can help make sure your videos get found and watched. But if you’re not an SEO expert it can feel overwhelming. In this episode, Matt Pierce , Andy Owen , and Justin Simon talk through 5 ways you can quickly optimize your videos for search engines. You can easily watch and search past episodes here . You can also find us on Apple Podcasts or Spotify ....
Jul 23, 2021•33 min•Ep 74•Transcript available on Metacast Instructional videos are a cornerstone of many training programs, onboarding processes, and team communication. But if you have never produced your own videos, it can be a bit of a daunting project. There’s producing, editing, camera equipment, audio equipment, and then distributing the content to think about. In this episode, we’re focusing more on the steps you need to take before you start rolling. How do you plan your content for maximum impact? Lee Rodrigues, Senior Instructional Designer a...
Jul 21, 2021•56 min•Ep 73•Transcript available on Metacast Videos are everywhere. But, there are some things that we can do better. One of them is composition. In this episode, Matt Pierce , Andy Owen , and Justin Simon talk about the principles that you can use to get better video composition, from the rule of thirds to headroom, talkspace to foreground/background and more. Do you want more tips on creating videos? You can easily watch and search past episodes here . You can also find us on Apple Podcasts or Spotify ....
Jul 16, 2021•34 min•Ep 72•Transcript available on Metacast So, you’ve mastered the basics of producing video training content. What now? The work isn’t over just yet. After creating videos, it’s essential to measure their impact and effectiveness. Only by doing so will your videos improve, become more engaging, and have a great impact on your audience. For tips on how to do this, Cara North, Operations Training Manager at Silfex, joins this episode of The Visual Lounge. Cara shares her best tips for assessing the effectiveness of your videos, measuring ...
Jul 14, 2021•58 min•Ep 71•Transcript available on Metacast Here are our answers to your most frequently asked video production questions. We wanted to compile all of the frequently asked questions into one place and give straight answers about how to make better videos. In this episode, Matt Pierce , Andy Owen , and Justin Simon answer questions that people wrote in with, from YouTube, social media, and everywhere else. Do you want more tips on creating videos? You can easily watch and search past episodes here . You can also find us on Apple Podcasts o...
Jul 09, 2021•32 min•Ep 70•Transcript available on Metacast Do you want to start creating tutorial videos like a pro? If you’re new to the world of video creation, it can feel a bit overwhelming. Where do you even start? The good news is that it doesn’t have to be too complicated. You don’t need a big fancy setup or Hollywood director skills. Often, simpler is better. Ashley Chiasson is the Senior e-Learning Developer at Traliant, a compliance training provider for workplaces. She is also a self-proclaimed Articulate ambassador and is most well-known for...
Jul 07, 2021•59 min•Ep 69•Transcript available on Metacast Many people are intimidated by the thought of having to be in front of a camera. But you don't need to be in front of the camera to create videos and help other people learn. In this episode, Matt Pierce , Andy Owen , and Justin Simon break down seven different types of videos you can make without showing your face. Do you want more tips on creating videos? You can easily watch and search past episodes here . You can also find us on Apple Podcasts or Spotify ....
Jul 02, 2021•32 min•Ep 68•Transcript available on Metacast So you want to create instructional videos...but where do you start? Instructional videos come in many different forms, meaning there’s a style that suits almost every creator (and learner!). There’s plenty of opportunities to get an instructional video right – but as there’s such a wide scope for what makes a good instructional video, knowing what to begin with can be a real sticking point. Jonathan Halls is a business author and consultant who helps people develop their training strategies. Hi...
Jun 30, 2021•51 min•Ep 67•Transcript available on Metacast Today we're going to cover the format and structure of a good tutorial video by breaking down one of our own. In this episode, Matt Pierce , Andy Owen , and Justin Simon go through the basic elements of a good tutorial video. They break down a tutorial for TechSmith Audiate so you can see exactly how to level up your next tutorial video. Do you want more tips on creating videos? You can easily watch and search past episodes here . You can also find us on Apple Podcasts or Spotify ....
Jun 25, 2021•42 min•Ep 66•Transcript available on Metacast The main aim of customer education content is often to help customers overcome the odd hiccup or knowledge gap. But a truly successful customer education strategy does so much more than that. Customer education is also a business strategy focused on keeping customers happy so that they return to your products again and again. Simply put, good customer education can be instrumental to scaling your business. Daniel Quick is a master in customer education with over 20 years of experience designing ...
Jun 23, 2021•1 hr•Ep 65•Transcript available on Metacast We get a lot of questions from folks who are just starting out about how to get the most bang for your buck when it comes to video equipment. It can be very hard to know what to spend money on. In this episode, Matt Pierce , Andy Owen , and Justin Simon go over where they each would invest in gear. Do you want more tips on creating videos? You can easily watch and search past episodes here . You can also find us on Apple Podcasts or Spotify ....
Jun 18, 2021•36 min•Ep 64•Transcript available on Metacast When it comes to team communication, sometimes speed is the most important factor. A busy organization can save hours and hours of working time collectively by hosting a simple 30-minute meeting. Email and instant message solutions like Slack are the go-to options for internal communication day-to-day, but even those have their downsides. In this episode of The Visual Lounge, Sherri Powers, VP of Marketing at TechSmith talks about how video communication can save time. Short videos and simple sc...
Jun 16, 2021•58 min•Ep 63•Transcript available on Metacast Lighting can make or break a video. It's crucial to get good lighting for videos, especially when it comes to being on camera. In this episode, Matt Pierce , Andy Owen , and Justin Simon talk about the different lighting options we use when we record a video - and walk you through how you can do the same! Do you want more tips on creating videos? You can easily watch and search past episodes here . You can also find us on Apple Podcasts or Spotify ....
Jun 11, 2021•33 min•Ep 62•Transcript available on Metacast Have you ever thought about the best ways to communicate with your team? Many businesses put their heart and soul into crafting the best ways to get their message across to customers. But when it comes to internal communications, it’s often overlooked. In this episode of The Visual Lounge, Austin Norton (Project Manager) and David Patton (Partnership Marketing Specialist) from TechSmith join to discuss the importance of great communication in your team. Austin and David talk about using simple s...
Jun 09, 2021•55 min•Ep 61•Transcript available on Metacast Transitions are one the most important effects to know how to use. They let you seamlessly move from one video clip or image to another and bring annotations and other graphics on or off the screen. But when used poorly, they can absolutely destroy your video. In this episo de, Matt Pi er ce, Andy Owen, and Justin S imon go over how to effectively use transitions so help, and don't hurt, your videos. Do you want more tips on creating videos? You can easily watch and s earch past episode s here. ...
Jun 04, 2021•30 min•Ep 60•Transcript available on Metacast Want to learn how to master YouTube? Creating video and pushing it out into the world can be a massive challenge – especially if you’re an educator who needs to create engaging and informative videos. Valerie Pennington of The Penguin Prof YouTube channel joins this episode of The Visual Lounge to share her tips and tricks for mastering YouTube. She explains the lessons she’s learned to overcome common challenges that educators face with video. Besides being a YouTube whizz, Valerie is a Profess...
Jun 02, 2021•58 min•Ep 59•Transcript available on Metacast Trying to add music to a video can be more challenging than you think. And while the right music enhances the experience for your viewers, while the wrong music can send the wrong message entirely. In part 2 of a 2-part episode on music , Matt Pier ce , Andy Ow en, an d Justin Sim on talk about how you can effective use music in your videos to make it strength rather than a weakness. Want to learn exactly HOW to add music to your video? Here's a full step-by-step breakdow n: https://www.techsmit...
May 28, 2021•24 min•Ep 58•Transcript available on Metacast The latest Camtasia release is now available, but which of its new features will help you create better videos? In this episode of The Visual Lounge, Matt Pierce guides you through his favorite new features from Camtasia 2021. He guides you through how to use them and gives his expert advice on how to add that extra spice to your videos. Matt is also joined by TechSmith Trainer, Jason Valade, who shares his top Camtasia tips and more about putting the new features into practice. Learning points ...
May 26, 2021•58 min•Ep 57•Transcript available on Metacast 
